Senior Manager Media and Digital – 12 Months Contract - Danone Canada

Danone; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading company in Toronto is seeking a Senior Manager Media and Digital to oversee its media investment strategy. This role requires a strategic thinker with over 6 years in media, both traditional and digital, and strong knowledge of platforms like DV360 and Adwords. The successful candidate will manage a team, develop impactful media strategies, and collaborate effectively with brand managers and external agencies to enhance brand engagement and performance. This position offers a flexible hybrid work environment and competitive benefits.

Benefits

Flexible hybrid work environment

Collaborative spaces and gym facilities

Ongoing training and leadership programs

Performance bonuses and comprehensive health plans

Qualifications

• Over 6 years of professional experience in media, both traditional and digital.
• Fluent in English; French is a plus.
• Innovative and creative mindset with strong organizational and planning skills.

Responsibilities

• Oversee the company’s media investment strategy.
• Develop and optimize the PAID Media strategy for brands.
• Advise brand managers on evolving digital strategies.

Skills

Digital platforms knowledge

Team leadership

Strategic vision

Effective communication

Education

University degree in Commerce, Marketing, Media, or Communication

Tools

DV360

IAS

Adwords

Vividata

Job description

Short Intro and About the Job

We are looking to fill the Senior Manager Media and Digital position for Danone Canada.

As part of this position, you will be responsible for:

Mission: Guided by Danone Canada's strategy and brands, the Senior Manager of Media and Digital oversees the company’s media investment strategy. The goal is to build admired brands by finding innovative ways to engage consumers—speaking to each one in a relevant, captivating manner that evokes emotion. This role reports to the Media Director and manages a team of 3 managers and analysts.

Key responsibilities include:

• Developing, managing, and optimizing the PAID Media strategy for Danone’s brands to enhance short- and medium-term effectiveness (Turnover and Net Equity).
• Recommending media mix, planning, and budget allocations by brand, in collaboration with brand managers and media buying agencies.
• Managing and optimizing daily media plans.
• Focusing communication efforts by touchpoint.
• Monitoring media effectiveness and campaign optimization.
• Providing recommendations to brand managers and marketing directors.
• Experimenting with MMM solutions.
• Building business plans with major and emerging media partners locally and globally.
• Managing media buying strategies to maximize purchasing power.

Digital strategy evolution:

• Advising brand managers on evolving digital strategies (Paid, Owned, Earned).
• Ensuring the editorial line (including customer launch pads) and managing agency execution and effectiveness.
• Co-hosting participatory spaces (social media, blogs) with community managers and participating in crisis management when necessary, including strategic consumer communication aspects (call centers).
• Optimizing investment mix for SEM/SEO and content/media for websites, social media, and brand partnerships.

Team development and collaboration:

• Developing media and digital marketing skills within the marketing and management teams.
• Supporting the team in digital and retail media ecosystem strategies.
• Assisting brand managers, agencies, and the team in the Integrated Campaigns Planning Process (ICP).
• Managing relationships with media, digital, and content agencies.

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About You

The ideal candidate will have the following qualifications and competencies:

• University degree in Commerce with specialization in marketing, media, or communication.
• Fluent in English (oral and written); French is a plus.
• Over 6 years of professional experience in media, both traditional and digital.
• Strong knowledge of digital platforms (DV360, IAS, Adwords, Vividata, etc.).
• Business-oriented, results and ROI focused.
• Strategic vision with the ability to translate strategies into actionable plans.
• Effective leadership of cross-functional teams within Danone Canada and with external agencies.
• Teamwork skills and ability to work collaboratively across departments.
• Innovative and creative mindset, with strong organizational and planning skills.

About Us, We Offer, and What's Next

Here are some reasons to join our team:

• Named one of Canada’s Top 100 employers for four consecutive years! Certified B Corporation.
• Flexible hybrid work environment with onsite amenities such as collaborative spaces, gym, and fitness classes.
• Casual dress code, employee sports teams, social events, and concierge services.
• Competitive benefits including performance bonuses and comprehensive health plans.
• Flexible vacation policy, summer schedule, and no-meeting Friday afternoons.
• Ongoing training and leadership development programs.
• Community involvement as a founding partner of the Breakfast Club of Canada, supporting children's development through nutritious breakfasts.