Senior Manager, Marketing, SPE Canada (12 - 18 mo Maternity leave)

SPHE Sony Pictures Home Entertainment; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading entertainment company in Toronto is seeking a Marketing Strategy Manager to implement its Canadian marketing strategy across feature films and TV series. The ideal candidate will have 6-8 years of experience in direct-to-consumer marketing, manage media planning, and collaborate with internal teams. A strong understanding of TV and film distribution is crucial. This role offers competitive compensation in a dynamic environment.

Qualifications

• 6-8 years managing direct-to-consumer marketing campaigns.
• Expertise in traditional and digital media, programmatic, social, and search marketing.
• Interest in TV and film distribution landscapes, streaming, and creative asset production.

Responsibilities

• Collaborate with key stakeholders to implement Canadian marketing strategy.
• Manage media planning and optimization across digital and traditional channels.
• Analyze and provide insights on marketing data.

Skills

Direct-to-consumer marketing campaigns

Traditional and digital media expertise

Knowledge in TV and film distribution

Proficiency in social platforms

Job description

Please apply on Isarta.com

https://isarta.com/jobs/?utm_source=IND&job=113867

Television and Home Entertainment Distribution Marketing Strategy

• Collaborate with the VP of Marketing, Co-Country Manager, and Director of Features Marketing to implement the Canadian marketing strategy across Sony Pictures' new release feature films, TV series, film catalogue, and third-party film content.
• Manage media planning and optimization across digital, social, search, and traditional channels.
• Work with the studio's theatrical and home entertainment marketers to execute marketing strategies in English and French Canada.
• Communicate the future features slate to internal and external stakeholders.
• Maintain a strong understanding of television and home entertainment distribution.
• Analyze and study the TV and film library; keep the theatrical slate presentation materials updated for internal and external presentations.

GTM (Go-to-Market) New Release Feature Film Strategy, Publicity, and Consumer Media

• Define title-specific new release feature film campaign strategies that best drive conversation in digital home entertainment windows.
• Manage title-level P&L.
• Adapt and tailor U.S. media briefs to Canada, and share the media strategy with media agencies.
• Review and approve media plans and communicate campaign progress across the team.
• Prepare publicity and digital marketing briefs for agencies; communicate press opportunities with talent and review final proposals.
• Analyze marketing data and provide insights internally and externally.
• Identify home entertainment release opportunities across Sony sister companies: PlayStation, Consumer Electronics, and Music.

Account Management - Digital Home Entertainment Retail Accounts and Streaming Clients

• Work with the Director of Features Marketing to create title-level home entertainment plans, focusing on franchise film and TV content.
• Manage B2B marketing support for Canadian home entertainment digital retail accounts.
• Support the Home Entertainment sales team by using data, market research, and platform understanding to guide local shopper marketing.
• Draft sales presentations, market updates, and develop creative to help sales promote content.
• Understand retailer capabilities and define strategies for merchandise on streaming platforms.
• Host monthly client and account meetings.

Third Party Product Support

• Support brand management of third-party partners, including Crunchyroll.
• Work directly with Crunchyroll team to understand key priority releases.
• Create monthly sales presentations alongside the marketing team.

Vendor Management and Finance

• Collaborate with the Director and Supervisor on quarterly and annual digital home entertainment marketing budgets.
• Manage invoice submissions and vet incoming vendor invoices.
• Work with key vendors of the studio.

Social Media

• Set social media strategies with the marketing team.
• Develop and coordinate the annual social content calendar and content.

Other / Special Projects

• Organize client screening events.
• Draft ad hoc presentations.
• Manage various special marketing projects supporting Sony Pictures Entertainment (SPE) and Sony Pictures Television (SPT).

Team Support

• Mentor and guide the marketing team, fostering growth of junior members.
• Monitor industry activities to refine marketing strategies.
• Stay updated on social media standards and creative asset production.
• Align with Sony's governance and strategic goals.
• Promote Sony Pictures Entertainment's values.

Knowledge and Skills

• 6-8 years managing direct-to-consumer marketing campaigns.
• Expertise in traditional and digital media, programmatic, social, and search marketing.
• Interest and knowledge in TV and film distribution landscapes, streaming, and creative asset production.
• Proficiency in social platforms like Meta, YouTube, Pinterest, SnapChat, and X.
• Creative thinking and strong branding skills.

Abilities

• Comfortable with ambiguity in a dynamic environment.
• Strong team orientation and relationship-building skills.
• Excellent communication and organizational skills.
• Ability to prioritize multiple tasks effectively.

Please apply on Isarta.com

https://isarta.com/jobs/?utm_source=IND&job=113867