Senior Manager, Marketing, SPE Canada (12 - 18 mo Maternity leave)

Sony Pictures Entertainment, Inc; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading entertainment company is seeking a Marketing Manager to drive the Canadian marketing strategy for film and television content. This role involves media planning, campaign management, and collaboration across various teams to enhance content distribution. Ideal candidates will have extensive experience in direct-to-consumer marketing and a keen understanding of the digital media landscape.

Qualifications

• 6-8 years managing direct-to-consumer marketing campaigns.
• Expertise in media including traditional and digital media.
• Knowledge of TV and feature media distribution landscape.

Responsibilities

• Manage media planning and optimization across various channels.
• Define campaign strategies for new release films.
• Support Canadian Home Entertainment digital retail accounts.

Skills

Self-motivated

Team player

Excellent communicator

Attention to detail

Organizational skills

Creative thinking

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office 365

Job description

Television and Home Entertainment Distribution Marketing Strategy

• Collaborate with the VP of Marketing, Co-Country Manager and Director of Features Marketing to implement the Canadian marketing strategy across Sony Pictures’ new release feature films, tv series, film catalogue and third-party film content.
• Manage media planning and optimization across digital, social, search and traditional channels
• Work with the studio’s theatrical and home entertainment marketers to execute marketing strategies in English and French Canada
• Communicate the future features slate to internal and external stakeholders
• Maintain strong understanding of television and home entertainment distribution
• Analyze and study the tv and film library; keep the theatrical slate presentation materials updated for internal and external presentations.

GTM (Go-to-Market) New Release Feature Film Strategy, Publicity and Consumer Media

• Define title specific New Release feature film campaign strategies that best drive conversation in digital home entertainment window
• Adapt and tailor U.S. media briefs to Canada, and share the media strategy with the media agencies
• Review and approve media plans and communicate campaign progress across the team
• Prepare publicity and digital marketing briefs for agencies; communicate press opportunities with talent and review final proposals
• Analyze marketing data and provide internal and external
• Identify home entertainment release opportunities across Sony sister companies : PlayStation, Consumer Electronics, and Music.

Account Management – Digital Home Entertainment Retail accounts and Streaming clients

• Work with Director, Features Marketing to create title-level home entertainment plans, focusing on franchise film and tv content
• Manage B2B marketing support of the Canadian Home Entertainment digital retail accounts
• Support Home Entertainment sales team by using data, market research and platform understanding to guide local shopper marketing
• Draft sales presentations, market updates and deliver creative to help sales team promote content
• Understand home entertainment retailer’s capabilities and define strategies on how to best merchandise film and tv content on streaming platforms
• Host monthly client / account meetings

Third Party Product Support

• Support brand management of 3rd party including Crunchyroll
• Working directly with Crunchyroll team to understand key priority releases
• Working alongside Marketing team to create of the monthly sales presentations

Vendor Management and Finance

• Work alongside Dir. Features Marketing and Supervisor on quarterly / annual Digital Home Entertainment Marketing budget review
• Manage invoice submissions, vet incoming vendor invoices
• Collaborate with the studio’s key vendors

Social Media

• Work alongside Marketing team to set the social strategy
• Collaborate with Marketing team to draft annual social content calendar and develop social content

Other / Special Projects :

• Work alongside team to host client screening events
• Draft Ad hoc presentations
• Oversee various special marketing projects in support of the SPE and SPT (Television) content distribution business

Team Support :

• Provide guidance and mentorship to marketing team fostering growth and development of more junior marketers
• Monitor competitive activities in broadcast and streaming home entertainment to refine the marketing strategy
• Stay updated on social media marketing standards and creative asset production
• Understand and align with Sony’s governance and strategies
• Promote the values of Sony Pictures Entertainment

Knowledge

• Must have 6-8 years in managing direct-to-consumer marketing campaigns
• Must have expertise in media including traditional and digital media, programmatic, social, search
• Must have knowledge and interest in the features and tv media distribution landscape, and strong grasp for today’s tv and features streaming landscape
• Must have knowledge of creative asset production, social media content, digital and social media marketing activities
• Must have expert level knowledge of social platforms such as Meta (Facebook, IG), YouTube, Pinterest, SnapChat and X
• Must be a creative thinker; able to generate ideas and have a keen eye for creative and brand marketing
• Must have previous experience managing projects and small marketing teams

Skills

• Must be self-motivated and dedicated to performing above expectations
• Must be a team player; must enjoy working a cross team and collaborating effectively
• Must be an excellent communicator
• Must have impeccable attention to detail and highly organized
• Ability to communicate clearly and concisely with all levels of management
• A high standard in influencing and interpersonal skills to build and develop strong internal and external relationships.
• Proficient in Microsoft Office 365
• Effective organizational skills with the ability to handle multiple tasks and to prioritize successfully

Abilities

• Be comfortable with ambiguity in a dynamic, changing, commercial environment
• Understands the importance of team culture & values.
• Always acts collaboratively and builds successful partner relationships

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