Senior Manager, Marketing Planning

Go Fractional; Mississauga; On-site; CAD 120,000 - 165,000; Full time

Benefits offered by this job

Extended health benefits

Dental benefits

Wellness programs

Spending accounts

Job summary

Go Fractional is seeking a Senior Manager, Marketing Planning (6 Month Contract) to lead strategic planning for the Samsung MX Marketing team in Mississauga. You will translate annual objectives into quarterly priorities and drive full-funnel GTM campaigns, while overseeing budgets, always-on media, and IAT management.

You will synthesize performance metrics into executive presentations and coordinate with Brand, Product Marketing, Channel, and Programs teams to ensure aligned, impactful

Qualifications

• Bachelor's degree in Business, Marketing, or equivalent in training and experience.
• 8–10 years of progressive experience in marketing planning or integrated marketing communications within a premier consumer context.
• Experience working in highly matrixed, global corporate environments and agency management.

Responsibilities

• Lead the MX Marketing strategic planning cadence, translating annual objectives into quarterly priorities and GTM rollout.
• Govern the MX Brand marketing budget and data-driven ROI decisions, managing always-on media execution.
• Direct the Integrated Agency Team (IAT) strategy and operational cadence with cross-agency collaboration.
• Serve as primary intake channel for new ideas from external agencies and Global HQ, localizing learnings for future campaigns.
• Synthesize performance metrics into executive-level presentation decks for alignment.
• Collaborate with Brand Managers, Product Marketing, Channel/Carrier Marketing, and Programs to align GTM strategies.

Skills

Strategic planning

Budget management

Agency management

Executive communication

Cross-functional collaboration

PowerPoint

Marketing strategy

Influence without authority

Education

Bachelor's degree in Business/Marketing

Tools

PowerPoint

Excel

Microsoft Office

Job description

Senior Manager, Marketing Planning (6 Month Contract)

Position Summary

The Senior Manager, Marketing Planning, will serve as the strategic planning prime and central orchestration layer for the Samsung mobile eXperience (MX) Marketing team. The incumbent will lead the overarching marketing planning cadence, seamlessly translating annual business objectives into actionable quarterly priorities and individual, full-funnel campaign go-to-market (GTM) rollouts.

The incumbent will act as the crucial connective tissue across the marketing organization, overseeing the annual owned marketing budget, always-on media strategies, and Integrated Agency Team (IAT) management. Furthermore, they will be the critical bridge for global alignment and innovation, managing the intake of new ideas from Global HQ (Suwon) and external agencies. By driving high-priority projects and constructing compelling executive-level presentations, the Senior Manager, Marketing Planning will ensure our overall marketing strategy and supporting tactics are flawlessly executed and strategically aligned to drive revenue, profit, and share growth.

Role and Responsibilities

Strategic Planning Leadership:

• Act as the planning lead for the MX Marketing organization.
• Establish and govern the structured planning cadence, bridging annual brand strategies with quarterly tactical plans and campaign-specific execution.

Budget Oversight & Media Governance:

• Govern the comprehensive MX Brand marketing budget.
• Maintain a single, holistic view of marketing spend to enable data-driven trade-off decisions, eliminate end-of-quarter surprises, and manage always-on media execution for optimal ROI.

Agency Management (IMC/IAT):

• Direct the Integrated Agency Team (IAT) strategy and operational cadence.
• Drive strategic sessions, ensure cross-agency collaboration, and hold partners accountable to timelines, budgets, and creative deliverables.

Innovation & Global Intake:

• Serve as the primary intake channel for new marketing ideas, concepts, and best practices from external agency partners and Global HQ (Suwon).
• Ensure global learnings are localized and applied to future campaigns.

Executive Communication:

• Synthesize complex business dynamics and performance metrics into cohesive, high-level strategic presentation decks for senior executive alignment.

Cross-Functional Orchestration:

• Work with Brand Managers, Product Marketing, Channel/Carrier Marketing, and the Programs team to align GTM strategies. Establish review cadences to ensure creative consistency and cross-pillar synergy.

Skills and Qualifications

Education:

• A Bachelor's degree in Business, Marketing, or equivalent in training and experience.

Knowledge:

• Deep understanding of consumer marketing, brand strategy, and navigating retail/carrier or direct-to-consumer channels.
• High-level proficiency in the Microsoft Office Suite; expert-level PowerPoint skills are mandatory for strategic storytelling and executive deck building.
• Capable of creating, maintaining, and communicating a complex, multi-layered Marketing Strategy.

Experience:

• Minimum 8–10 years of progressive experience in marketing planning, agency management, or integrated marketing communications within a premier consumer context.
• Demonstrated expertise in media planning, large-scale budget management, and end-to-end campaign orchestration.
• Proven ability to manage outcomes and drive alignment through influence, without direct authority, across multiple internal and external stakeholders.
• Experience working in highly matrixed, global corporate environments.

Compensation & Benefits

The salary range for this role is expected to be between $120,000 to $165,000. Actual pay will be determined based on a number of factors and may vary depending on job-related knowledge, competencies, qualifications, relevant skills and experience.

The total rewards package for a Contract employee may include extended health and dental benefits with spending accounts, wellness and well-being benefits and other employee perks.

Work Arrangement: On-site at 2050 Derry Rd W, Mississauga, CanadaEmployment Type: Full-time, 6-Month ContractJob Requisition ID: R121128