Senior Manager, Marketing Innovation & Experimentation

RBC; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

An established industry player seeks a Senior Manager for Marketing Innovation & Experimentation. This pivotal role focuses on enhancing marketing effectiveness through structured experimentation and innovative strategies. The successful candidate will collaborate with cross-functional teams to design, execute, and analyze marketing experiments, ensuring optimal performance and ROI. With a strong emphasis on data-driven decision-making, this role offers the opportunity to lead initiatives that drive significant improvements in marketing strategies. Join a dynamic team dedicated to pushing boundaries and achieving excellence in the financial services sector.

Benefits

Comprehensive Total Rewards Program

Flexible benefits

Competitive compensation

Supportive leadership

Dynamic team environment

Work/life balance options

Qualifications

• 5+ years of experience in marketing experiments design and analysis.
• Strong understanding of statistical principles and methodologies.
• Proficiency in data analysis and visualization tools.

Responsibilities

• Develop and manage a roadmap of marketing experiments.
• Design and execute A/B tests and multivariate tests.
• Analyze experiment results and provide actionable recommendations.

Skills

Analytics Software

Business Statistics

Data Analysis

Data Visualization

Decision Making

Design of Experiments (DOE)

Detail-Oriented

Experimentation

Key Performance Indicators (KPI)

Marketing

Multivariate Testing

Problem Solving

Storytelling

Education

Bachelor's degree in Marketing

Bachelor's degree in Statistics

Bachelor's degree in Economics

Bachelor's degree in Mathematics

Bachelor's degree in Computer Science

Master's degree in a quantitative field

Tools

Optimizely

Adobe Target

Adobe Analytics

Google Analytics

Excel

Tableau

Power BI

SQL

Job description

Job Summary

Job Description

What is the opportunity?

The Senior Manager, Marketing Innovation & Experimentation is a key role focused on driving marketing effectiveness and maximizing the return on RBC's marketing investments through rigorous experimentation and innovative marketing strategies. This individual will be responsible for designing, executing, and analyzing structured experiments across various marketing channels and initiatives. The Senior Manager will collaborate closely with marketing channel owners, analytics teams, and technology partners to identify opportunities for optimization, test hypotheses, and scale successful experiments to improve marketing performance and efficiency across the organization.

What will you do?

• Develop and Manage Experimentation Roadmap: Define and prioritize a roadmap of marketing experiments aligned with key business objectives and marketing investment priorities. This includes identifying high-impact areas for testing and developing clear hypotheses.
• Identify Innovative Revenue-driving or Cost-saving Initiatives: Work with internal and external partners to identify innovative opportunities, including AI-driven solutions, to improve marketing ROI across the entire marketing journey
• Design Structured Experiments: Lead the design and setup of statistically sound A/B tests, multivariate tests, and other experimentation methodologies across various marketing channels (e.g., digital, email, social, website). Ensure proper sample sizing, control groups, and tracking mechanisms are in place.
• Execute and Monitor Experiments: Oversee the execution of marketing experiments, ensuring adherence to timelines and quality standards. Monitor experiment performance, identify potential issues, and implement necessary adjustments.
• Analyze Experiment Results: Lead the analysis of experiment data using statistical methods to determine the significance of results, identify key learnings, and quantify the impact on marketing KPIs and ROI.
• Develop Actionable Recommendations: Translate experiment findings into clear, concise, and actionable recommendations for optimizing marketing strategies, campaigns, and customer experiences. Present results and recommendations to marketing stakeholders.
• Partner with Cross-Functional Teams: Collaborate closely with marketing channel owners, analytics teams, technology partners, and product teams to integrate experimentation into marketing workflows and implement successful experiment outcomes at scale.
• Evangelize Experimentation Culture: Promote a culture of data-driven decision-making and continuous improvement through experimentation within the marketing organization. Share learnings and best practices across teams.
• Manage Experimentation Tools and Platforms: Oversee the utilization of experimentation platforms and tools, ensuring they are effectively integrated with other marketing technology and data systems. Identify opportunities to enhance the experimentation tech stack.
• Stay Abreast of Industry Trends: Continuously monitor and evaluate emerging trends and best practices in marketing experimentation, statistical analysis, and optimization methodologies.

What do you need to succeed?

Must-have:

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
• Minimum of 5 years of progressive experience in designing, executing, and analyzing marketing experiments (A/B testing, multivariate testing, etc.).
• Strong understanding of statistical principles and methodologies relevant to experimentation, including hypothesis testing, significance levels, and confidence intervals.
• Hands-on experience with experimentation platforms (e.g., Optimizely, Adobe Target) and web analytics tools (e.g., Adobe Analytics, Google Analytics).
• Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI) and the ability to manipulate and interpret large datasets.
• Excellent analytical, problem-solving, and critical thinking skills with a strong attention to detail.
• Strong communication and presentation skills, with the ability to effectively communicate complex analytical findings to both technical and non-technical audiences.
• Proven ability to work collaboratively with cross-functional teams.

Nice-to-have:

• Master's degree in a quantitative field.
• Experience with SQL or other data querying languages.
• Familiarity with machine learning concepts and their application to marketing optimization.
• Experience in the financial services industry.
• Project management experience.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Powering ideas for People and Planet is the core of what we do.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation.
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Flexible work/life balance options

Job Skills

Analytics Software, Business Statistics, Data Analysis, Data Visualization, Decision Making, Design of Experiments (DOE), Detail-Oriented, Experimentation, Key Performance Indicators (KPI), Marketing, Multivariate Testing, Problem Solving, Storytelling

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-05-01

Application Deadline:

2025-05-15

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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