Senior Manager, Integrated Campaigns and Digital (10-month contract)

Varicent Corporation; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading SaaS company is seeking a Senior Manager for Integrated Campaigns and Digital. This role will spearhead demand generation programs, manage digital initiatives, and lead a team, emphasizing SEO and paid media strategies. The ideal candidate has over 10 years in marketing with a proven track record in B2B campaigns. Join this innovative organization in Toronto, Ontario to drive impactful marketing solutions.

Qualifications

• 10+ years in marketing, focusing on paid media, SEO, and B2B SaaS campaigns.
• 5+ years of team leadership experience.
• Hands-on experience with LinkedIn Ads, Google Ads, 6sense, ZoomInfo, SEMrush.

Responsibilities

• Own strategy, execution, and measurement of integrated campaigns.
• Lead planning and execution of paid media and SEO strategies.
• Drive demand generation programs and manage digital campaigns.

Skills

Paid media

SEO

B2B SaaS campaigns

Project management

Analytics

Education

Bachelor’s degree in marketing or related field

Tools

LinkedIn Ads

Google Ads

Salesforce

HubSpot

Google Analytics

SEMrush

6sense

ZoomInfo

Job description

Senior Manager, Integrated Campaigns and Digital (10-month contract)

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market — we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent is recognized as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker, and hundreds more. Here’s why you’ll thrive at Varicent:

• Innovate with Purpose: Build impactful solutions for customers worldwide.
• Join Excellence: Work in a diverse, collaborative, and innovative team.
• Shape the Future: Lead in redefining revenue optimization.
• Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent—where your talent and ambition meet limitless opportunities for success!

We’re seeking a strategic and hands-on digital leader for a 10-month contract role to lead key initiatives across integrated campaigns and digital marketing. As a Senior Manager, Integrated Campaigns and Digital, you will drive demand generation programs, manage digital campaigns, and oversee performance across Paid Media, SEO, and the Website. You will collaborate with Product Marketing, Digital Marketing, Events, Customer Marketing, Partner Marketing, Marketing Operations, and Content teams to generate leads. We are looking for someone passionate about top-of-funnel engagement that leads to qualified pipeline and bookings.

Reporting to the Senior Director of Marketing, you’ll own the strategy, execution, and measurement of these initiatives—ensuring alignment with KPIs for campaign and pipeline targets. You’ll lead post-campaign analysis, present insights, guide web development to meet roadmap goals, and ensure a smooth transition at the end of the contract.

What You'll Do :

People Leadership of the Digital Delivery Team (30%)

• Provide leadership and direction to 2 web developers, aligning website priorities with marketing and corporate needs.
• Oversee project prioritization and delivery to support campaign, SEO, and performance marketing goals.
• Ensure reporting, QA, and stakeholder communication are clear and timely.

Integrated Campaign and Digital Strategy (40%)

• Lead planning, execution, and optimization of paid media campaigns and remarketing efforts.
• Manage quarterly thought leadership campaigns aligned with content pillars.
• Drive multi-channel campaigns to accelerate pipeline and lead generation.
• Oversee agency partners, manage budgets, and monitor performance.
• Ensure cohesive campaigns across digital channels.
• Identify trends, optimize spend, and improve performance.
• Provide creative direction for ad formats and content strategies.

SEO (20%)

• Oversee SEO strategy for content and technical initiatives.
• Build an SEO roadmap aligned with campaign goals and domain growth.
• Coordinate with web development for technical SEO improvements.
• Partner with SEO agencies for audits, keyword analysis, and initiatives.
• Prioritize SEO projects for long-term growth in search metrics.

Campaign Performance (10%)

• Benchmark channels and campaigns, standardize metrics.
• Compile and present analysis and post-mortem reports.

What You'll Bring :

• 10+ years in marketing, focusing on paid media, SEO, and B2B SaaS campaigns.
• 5+ years of team leadership experience.
• Bachelor’s degree in marketing or related field.
• Hands-on experience with LinkedIn Ads, Google Ads, 6sense, ZoomInfo, SEMrush.
• Strong project management and analytics skills.
• Familiarity with Salesforce, HubSpot, Google Analytics, and other marketing tools.
• Experience with GenAI for campaign and strategy optimization.
• Proven success in website CRO and A/B testing.
• Ability to thrive in a fast-paced environment.
• Strong attention to detail, results-oriented mindset.
• Confidence to share insights with senior leadership.
• Curious, proactive, self-motivated, with a passion for marketing innovation.

Varicent is committed to diversity and equal opportunity employment. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. For accommodations, email [e-mail].

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