Senior Manager, Growth Marketing

Octopusapp Inc.; Toronto; Hybrid; CAD 151,000 - 205,000; Full time

Job summary

A fast-growing startup in Canada is seeking a Senior Manager, Growth Marketing, to lead their Demand Generation team. Responsibilities include defining the marketing roadmap, managing substantial advertising budgets, and leveraging data for campaign optimization. The ideal candidate has direct experience in performance marketing and a passion for aiding small businesses. This position offers a flexible work arrangement, competitive salary, and opportunities for career development.

Benefits

Equity rewards

Annual stipends for health and wellness

Retirement savings matching

Flexible work hours

Dedicated talent development program

Qualifications

• Direct experience managing a performance/growth marketing team.
• Track record managing marketing budgets over $10M.
• Ability to extract insights from analytics platforms.

Responsibilities

• Lead and coach the Growth Marketing team.
• Define the Growth Marketing roadmap.
• Leverage data to develop demand generation programs.

Skills

Experience with offline and digital advertising platforms

Performance/growth marketing management

Data-driven demand generation

Project management skills

Communication and collaboration

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Tableau

Job description

Does driving growth at one of Canada’s fastest growing startups excite you?

If so, Jobber might be the place for you! We’re looking for a Senior Manager, Growth Marketing to join our Marketing department.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50, Enterprise Fast 15, and Technology Fast 500 lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers .

The team :

The Demand Generation team collaborates to develop, manage, and optimize integrated campaigns that drive leads for our self-serve and sales-assisted funnels.

As a valued member of the Demand Generation team, you’ll lead the Growth Marketing group to drive awareness among home service businesses, convert and monetize existing in-market demand, and help prospects keep Jobber top-of-mind.

The role :

Reporting to the Senior Director, Demand Generation, the Senior Manager, Growth Marketing will lead the design, implementation, and analysis of new demand generation programs to help accelerate the company’s growth, while also empowering your team. You’ll work collaboratively with other stakeholders, use data to make decisions, and be given autonomy to hold yourself accountable for decisions, outcomes, and timelines impacting your work and the business.

The Senior Manager, Growth Marketing will :

• Lead and coach a high-functioning team of Growth Marketers. You’ll lead a team of SaaS’s best and brightest growth marketers. It will be your responsibility to help lift blockers, eliminate bottlenecks, and serve as a sounding board as they problem-solve through a steady stream of unexpected challenges inherent to working in a rapidly evolving space (growth marketing) at a high-growth company.
• Define the Growth Marketing roadmap. You’ll work with your team to ideate, evaluate, scope, and score the growth opportunities with maximum potential impact. Then, you’ll work with key stakeholders across the organization to put your plans into action and measure results.
• Dig into the data. You’ll leverage customer and campaign performance data to draw insights, develop hypotheses, and proactively recommend testing opportunities to develop new channels and continuously improve KPIs.
• Collaborate and flex your project management abilities. You’ll be responsible for managing multiple concurrent projects and need to keep them on schedule and within budget. You’ll coordinate with stakeholders across Marketing, Sales, RevOps, Design, Finance, and Product. It will be your responsibility to ensure all stakeholders are kept well informed of your team’s work and that your team has the resources it needs to succeed.
• Exercise your creativity to elevate the Jobber Brand. You’ll be responsible for millions of dollars in advertising budget, so it’s imperative that you understand our customers inside and out. You’ll partner with our in-house creative studio to produce ads, app store assets, and other forms of marketing collateral that speak to our audiences at various stages of the buyer journey, across multiple industries and marketing channels.
• Communicate your findings to other stakeholders. You’ll explain your test proposals to stakeholders for feedback and alignment. As well, you’ll document outcomes, report progress, and communicate results and recommendations to stakeholders and the leadership team on a regular basis.

To be successful, you should have :

• Direct experience leveraging offline and digital advertising platforms (e.g. Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, OTT / CTV, etc.) to acquire customers and optimize for ROAS
• Experience managing a performance / growth marketing team. In this time, you’ll have gained experience in people leadership, strategy development, and project management
• An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses
• A proven track record of effectively managing marketing budgets >

10M and being responsible for customer growth and revenue targets

• Experience leveraging a scientific, data-driven approach to develop demand generation programs through incremental testing and optimization
• Ability to extract and action meaningful insights from analytics platforms and / or CRMs (e.g. Tableau, Google Analytics, Salesforce)
• Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
• Demonstrated ability to work with cross-functional teams and communicate proactively
• Self-motivated with the ability to multitask, work independently, learn technical information quickly, and adapt AI-led solutions to accelerate growth

It would be nice (but not a deal-breaker!) if you had :

• Experience running integrated campaigns across a wide variety of media, such as linear TV, terrestrial radio, OTT / CTV, display, programmatic, app, search, and social
• Knowledge of software-as-a-service (SaaS) and common performance metrics
• Experience working in a high-growth startup or scaleup environment

Compensation :

At Jobber, we believe that compensation should be transparent, fair, and reflective of your experience and growth. This role has a minimum annual salary of $151,200, a midpoint of $177,900 and a maximum salary of $204,500, designed to show the progression from learning the ropes to truly excelling.

We design our compensation to reflect each new hire’s skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long-term impact, with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual’s current capabilities and their opportunity for future growth.

Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You’ll have access to a dedicated talent development program that includes career coaching and opportunities for career development.

We believe in transparency and open conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process!

Where you can expect to work :

Our product provides entrepreneurs the flexibility of working in their office or the field and we offer that same opportunity to our employees. You will have the choice to work in our Edmonton, Toronto, or Vancouver offices, or remotely anywhere within Canada. We’re committed to ensuring the best experience for all Jobberinos to do impactful work.

What you can expect from Jobber :

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, retirement savings plan matching, and stock options.
• A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential.
• Support for all your breaks : from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family.
• A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet.
• To work with a group of people who are humble, supportive, and give a sh
• t about our customers.

We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

A bit more about us :

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!

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