Senior Manager, Global Brand Programs

Arcteryx.Com; North Vancouver; Hybrid; CAD 126,000 - 165,000; Full time

Benefits offered by this job

Health & wellbeing

Financial wellbeing

Time & Flexibility

Family support

Growth, community & gear

Job summary

ARC’TERYX in North Vancouver is seeking a senior strategic leader to shape global brand programs and storytelling across stories, moments, and experiences. Hybrid work or remote Canada with travel to North Vancouver is available.

You will partner with Brand, Product, Creative, Community, Sports Marketing, and Regional Marketing, guiding seasonal storytelling and ensuring brand integrity across markets. This role requires 8+ years in global brand marketing and people leadership.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications or a related field.
• 8+ years of relevant experience within a global organization and a deep understanding of brand and product marketing in the outdoor industry.
• Experience in people management and leading teams.
• Authentically connected to and acutely aware of the outdoor industry, technical outdoor product, and the culture of outdoor sport.
• Proven track record of building successful strategic marketing plans within brand and/or product marketing.
• Relationship builder – proven experience working and connecting with people from the outdoor industry across the globe.
• Entrepreneurial mindset – you enjoy thinking outside the box and search for solutions or improvement to any situation.
• Strong awareness of the Arc’teryx brand, product and consumer.
• Remain highly flexible and creative when faced with ambiguity.
• Your passion for work is paralleled by your passion for getting outside.

Responsibilities

• Stewarding the long-term global brand positioning, narrative, and strategic priorities in partnership with Brand Strategy leadership.
• Owning the global storytelling calendar at a strategic level, ensuring clarity of intent and alignment to brand objectives.
• Driving a compelling Global Brand Content and distribution strategy that expands reach, engagement and brand impact.
• Influencing the direction of the brand’s Circularity initiatives across the organization, working in lockstep with cross functional partners to drive growth of the platform.
• Leading and developing team members, creating clarity of purpose, enabling high performance and supporting career development.
• Designing and owning the strategic frameworks that guide global brand programs, storytelling systems, and seasonal brand priorities.
• Defining success metrics and guardrails for brand programs, enabling teams to execute with consistency while allowing for local relevance.
• Supporting the long term strategy and positioning for the Brand’s Community Impact portfolio.
• Supporting the development of the global GTM strategy, seasonal brand objectives and briefs.
• Leading enablement sessions for regions and partners to drive understanding, adoption and integration of global strategies.
• Leveraging consumer insights, market trends and competitive analysis to inform and drive strategic decisions.
• Operating as a brand steward and cultural leader, advocating for long-term brand integrity and authenticity.
• Partnering with the creative team on the Brand’s long form storytelling platform.
• Evolving the brand’s social impact and sustainability strategy.
• Developing foundational brand tools and resources for the business to leverage such as toolkits, playbooks and guidelines.
• Crafting global briefs and partnering with global creative through the lifecycle of a project, ensuring that campaigns and content deliver on strategic intent.

Skills

Brand marketing

Strategy

Leadership

Storytelling

People management

Relationship building

Adaptability

Marketing analytics

Education

Bachelor’s degree in Marketing, Advertising, Communications or a related field

Job description

Your Opportunity at ARC’TERYX:

As Senior Manager, Global Brand Programs, you are a senior strategic leader responsible for shaping how the Arc’teryx brand is expressed globally—across stories, moments, and experiences. You operate at the intersection of brand strategy, narrative development, and global alignment, translating strategic brand vision into clear frameworks that guide seasonal storytelling and maximize brand impact and reach globally.

You define what matters, why it matters, and how the brand should show up — while enabling teams across the organization to bring those strategies to life with consistency, relevance, and cultural credibility.

The Brand Programs portfolio spans across many important facets of the business including Circularity, ReBIRD, Community Impact, Brand Content and distribution.

You are a trusted partner to senior leaders across Brand, Product, Creative, Community, Sports Marketing, Retail, and Regional Marketing, influencing decisions that shape the future of the brand. In this role you are a people leader, managing, coaching and developing a high performing team.

This role is based out of our North Vancouver office and is open to hybrid work (or remote Canada with travels to North Vancouver, BC). Candidates must be eligible to work in Canada.

Meet Your Future Team:

The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our Regional Brand Marketing, Creative, Communications, Sports Marketing, Community, and Operational Teams, as well as our Partners and Agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.

• Stewarding the long-term global brand positioning, narrative, and strategic priorities in partnership with Brand Strategy leadership
• Owning the global storytelling calendar at a strategic level, ensuring clarity of intent and alignment to brand objectives
• Driving a compelling Global Brand Content and distribution strategy that expands reach, engagement and brand impact
• Influencing the direction of the brand’s Circularity initiatives across the organization, working in lockstep with cross functional partners to drive growth of the platform
• Leading and developing team members, creating clarity of purpose, enabling high performance and supporting career development
• Designing and owning the strategic frameworks that guide global brand programs, storytelling systems, and seasonal brand priorities
• Defining success metrics and guardrails for brand programs, enabling teams to execute with consistency while allowing for local relevance
• Supporting the long term strategy and positioning for the Brand’s Community Impact portfolio
• Supporting the development of the global GTM strategy, seasonal brand objectives and briefs
• Leading enablement sessions for regions and partners to drive understanding, adoption and integration of global strategies
• Leveraging consumer insights, market trends and competitive analysis to inform and drive strategic decisions
• Operating as a brand steward and cultural leader, advocating for long-term brand integrity and authenticity
• Partnering with the creative team on the Brand’s long form storytelling platform
• Evolving the brand’s social impact and sustainability strategy
• Developing foundational brand tools and resources for the business to leverage such as toolkits, playbooks and guidelines
• Crafting global briefs and partnering with global creative through the lifecycle of a project, ensuring that campaigns and content deliver on strategic intent

• You have a Bachelor’s degree in Marketing, Advertising, Communications or a related field
• You have 8+ years of relevant experience within a global organization and a deep understanding of brand and product marketing in the outdoor industry
• You have experience in people management and leading teams
• You are authentically connected to and acutely aware of the outdoor industry, technical outdoor product, and are connected to the culture of outdoor sport
• You have a proven track record of building successful strategic marketing plans within brand and/or product marketing
• You are a relationship builder and people connector – you have proven experience working and connecting with people from the outdoor industry across the globe
• You have an entrepreneurial mindset – you enjoy thinking outside the box and search for solutions or improvement to any situation
• You have strong awareness of the Arc’teryx brand, product and consumer
• You remain highly flexible and creative when faced with ambiguity
• Your passion for work is paralleled by your passion for getting outside

The salary range for this role is CAD$126,000 - CAD$165,000

Total Rewards

Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.

We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.

In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:

• Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
• Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
• Time & Flexibilit y - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
• Family support - Parental leave top-up and a nesting period for new parents.
• Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events),Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).

• *Eligibility for certain programs may vary by role.

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.

Join us in creating positive change in ourselves, our communities, and the world.

Live it. Get out there - the mountains make us better

Disruptive evolution. In pursuit of better. Always.

Commit. We set bold objectives and see them through.