Senior Manager, Engagement Strategy, Direct Investing

0000050488 RBC Direct Investing Inc.; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

RBC Direct Investing seeks a Senior Manager, Engagement Strategy to enhance client engagement through data-driven insights and strategic execution. This leadership role involves managing P&L outcomes, driving revenue growth, and delivering compelling solutions to improve client experiences. Join a high-performing team at a leading financial institution known for its commitment to diversity and inclusion.

Benefits

Dynamic and collaborative team environment

Opportunities for professional development

Commitment to diversity and inclusion

Qualifications

• 3+ years of relevant experience managing P&L outcomes.
• Strong understanding of financial services economics.
• Experience with analytics for a digital product.

Responsibilities

• Develop a data-driven understanding of client behaviours.
• Lead deep dive analytics on client engagement strategies.
• Drive revenue growth through business planning.

Skills

Critical Thinking

Analytical Mindset

Strong Communication

Negotiation Skills

Interpersonal Relationship Management

Tools

SQL

Python

R

Job description

What is the opportunity? RBC Direct Investing is RBC’s online retail brokerage offering industry-leading tools and research to help clients pick the right investments, place trades quickly and track how they are doing. As Senior Manager, Engagement Strategy, you will be accountable for developing insights and proposals to improve our client's level of engagement with the product and achieve key business targets. You will own from forecasting to actuals - the engagement metrics across pre-authorized contribution rates, account cross-sell, Monthly / Daily Active Users on the platform, all with the goal of optimizing client lifetime value. What will you do?

Develop a data-driven understanding of client behaviours associated with engagement priorities as well as product usage patterns

Lead deep dive analytics on key strategic questions relating to client engagement

Transform data into strategic insights for decision making, by both participating and driving programs from initiation to completion to ensure actionable insights are implemented

Drive revenue growth through business planning, and being accountable for P&L outcomes for the Direct Investing Engagement portfolio

Partnering with stakeholders, deliver solutions to address client needs, close product gaps and continuously improve the client experience

Report regularly to senior management on P&L outcomes of the Engagement portfolio, including campaigns and tactics, recent market trends, and key opportunities and risks

What do you need to succeed? Must-have :

3+ years of relevant experience managing P&L outcomes, leading initiatives or developing and delivering on strategy

A critical thinking, analytical mindset with a data-led approach to decision making

Strong communication, negotiation and people skills

Strong understanding of financial services economics and P&L drivers

Strong ability to deliver in both small team settings and across large matrix organizations

Nice to have :

Experience in the securities industry, particularly at a self-directed brokerage

Proficiency with SQL, Python, R, or other equivalent analytical tools

Experience with applied statistics - such as distribution analysis and statistical significance

Deep curiosity about data, processes, and client behaviour

Experience with analytics for a digital product

What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

Job Skills Actionable Insights, Commercial Acumen, Critical Thinking, Digital Analytics, Group Problem Solving, Interpersonal Relationship Management, Product Services, Strategy Development, Taking Initiative Additional Job Details

Address :

RBC WATERPARK PLACE, 88 QUEENS QUAY W : TORONTO

City : TORONTO

Country : Canada

Work hours / week : 37.5

Employment Type : Full time

Platform :

Personal and Commercial Banking

Job Type : Regular

Posted Date : 2024-05-28

Application Deadline :

2024-06-11

I nclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Engagement Manager • TORONTO, Ontario, Canada