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- Build and maintain strong partnerships with all key stakeholders to ensure any changes communicated are cascaded and adjusted accordingly in a timely manner.
- Act as a key leader in regular touch bases and meetings to identify gaps and opportunities, sharing insights to optimize programming and activations across multiple brands.
- Advocate for streamlined processes that create efficiencies and improve workflow cross-functionally, including communication of marketing calendars, sampling calendars, forecasting, post-mortems, and competitor audits.
- Promote best practices across brands to educate and develop insights that optimize online experience, investments, and business growth.
- Responsible for sales estimates and execution of the brand portfolio.
Description
- Ownership of E-commerce KPI planning.
- Build and maintain stakeholder partnerships for timely communication and adjustments.
- Lead regular meetings to identify gaps and opportunities, sharing insights for optimization.
- Streamline processes to enhance cross-functional workflow and communication.
- Implement best practices to improve online experience and growth.
- Manage sales estimates and execution for the brand portfolio.
Forecasting & Budgeting
- Handle budgeting and planning with leadership for assortment, samples, GWP, localizations.
- Develop and maintain loyalty point budgeting for ecommerce promotions aligned with brand DNA.
- Plan and allocate budgets for media investments, ensuring effective marketing spend.
- Manage ecommerce presence for a portfolio of brands in Canada, acting as main escalation point.
- Report on online performance metrics of the portfolio.
- Maintain all KPIs for the Canadian portfolio.
Qualifications
- University Degree in Marketing, E-Commerce, or related, with 3-5 years of relevant experience.
- Leadership experience with 1-2 direct reports.
- Experience in sales or retail marketing is a plus.
- Excellent communication skills, both written and oral.
- Knowledge of brand management, marketing, sales, training, merchandising, and PR.
- Strong industry network with customers, distributors, retailers, and partners.
- Experience in beauty marketing, especially within makeup/skincare, with a digital focus.
- Highly organized, meticulous, with critical thinking skills, capable of multitasking in a fast-paced environment.
- Proven leadership and ability to influence stakeholders, with clear achievements.
- Creative and measurable marketing initiative development skills.
- Proficiency in Microsoft Office applications.