Senior Manager, Digital Strategy

T-Net British Columbia; Vancouver; Hybrid; CAD 136,000 - 204,000; Full time

Job summary

A leading company seeks a Senior Manager, Digital Strategy, to spearhead their digital marketing efforts across multiple regions. This role requires a results-driven strategist with a deep understanding of website funnels and strong leadership skills to enhance user engagement and drive conversion rates.

Benefits

Competitive salary with health benefits

Hybrid work environment

Flexible time off policy

RRSP matching and RESP contribution

Clioversary recognition program

Qualifications

• 8+ years in website strategy, digital marketing, or CRO, with 3+ years in leadership.
• Proven track record of optimizing marketing websites.
• Strong experience with web analytics and marketing tech.

Responsibilities

• Develop and execute a comprehensive global website strategy.
• Oversee website conversion rate metric and optimizations.
• Lead cross-functional teams to align strategies with business goals.

Skills

Digital Strategy

Conversion Rate Optimization

A/B Testing

UX Optimization

Technical SEO

Education

8+ years in website strategy or digital marketing

Tools

Google Analytics

Wordpress

Job description

We are currently seeking a Senior Manager, Digital Strategy to lead our digital team in Burnaby, Toronto or Calgary.

What your team does:

You'll be part of a team that values excellence and initiative, loves innovation, and cares about results. As Senior Manager, Digital Strategy, you will lead a team of digital marketers and website developers. Your work will have an immediate and meaningful impact as the owner of our marketing websites. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success. This role will report to the Senior Director, Inbound Marketing and Operations, and work closely with demand generation, customer marketing, and marketing analytics teams to maximize conversion and leads from digital efforts.

Who you are:

You are a results-driven digital strategist who can craft and execute on customer-centric website strategy that drives conversion. You are a leader who has built world-class digital marketing teams. You are a strategic thinker and you create digital marketing plans that are grounded in data. You have a deep understanding of complex, multi-product and multi-region website funnels. You thrive on a challenge of converting millions of web visitors to revenue. You are known for your strong communication and collaboration skills and are energized by leading cross-functional squads of growth and product marketing managers, UX designers, and web developers. You are a self-motivated problem solver with a high sense of ownership known for your agility.

What you'll work on:

• Website Strategy and Leadership
  • Develop and execute a comprehensive, global website and landing page strategy that aligns with Clio's business objectives, customer needs, and competitive landscape to drive growth and maximize conversion across key audience segments.
  • Own Clio's marketing web properties, ensuring they serve as high-performing demand generation engines.
  • Ideate, lead, and prioritize high-impact digital marketing initiatives, including microsites, website sections, and campaign landing pages, collaborating cross-functionally with marketing design, web development, growth, content, and PMM teams.
  • Lead, build and mentor a team of web developers, fostering a culture of innovation, agility, and performance excellence.
• Conversion Rate Optimization (CRO)
  • Direct website conversion rate optimization strategy, working closely with the Senior Website Conversion Manager, Senior UX Designers, and Web Analysts to improve user journeys and business outcomes.
  • Own the website conversion rate metric, setting ambitious goals and operationalizing experiment learnings into scalable optimizations globally that enhance user experience and conversion.
• Lead the development and execution of technical SEO strategies in partnership with the SEO agency to improve rankings for branded and non-branded keywords, driving organic traffic growth, alongside our in-house SEO content team
• Analytics & Marketing Technology
  • Own website analytics and performance measurement, identifying trends, conversion opportunities, and drop-off points to enhance user journeys.
  • Partner with the Senior Web Analyst to maintain an advanced analytics framework, ensuring data-driven decision-making for website optimizations.
  • Oversee and optimize Clio's Digital tech stack

What you may bring:

• 8+ years in website strategy, digital marketing, or CRO, with 3+ years in leadership roles.
• Proven track record of owning and optimizing high-performing marketing websites, driving conversion and user engagement.
• Expertise in CRO, A/B testing, UX optimization, and technical SEO to improve organic rankings and lead generation.
• Strong experience with web analytics and marketing tech, including Google Analytics, GSC, Intellimize, and CMS platforms like Wordpress.
• Ability to lead cross-functional teams (web dev, UX, content, growth) and align website strategies with business goals.
• Data-driven mindset, excellent communication, and ability to execute multiple high-impact projects in a fast-paced environment.
• Strong presentation and communication skills to distill results into actionable insights and recommendations for executive stakeholders.

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
• Flexible time off policy, with an encouraged 20 days off per year.
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

Summary:

We are currently seeking a Senior Manager, Digital Strategy to lead our digital team in Burnaby, Toronto or Calgary.

What your team does:

You'll be part of a team that values excellence and initiative, loves innovation, and cares about results. As Senior Manager, Digital Strategy, you will lead a team of digital marketers and website developers. Your work will have an immediate and meaningful impact as the owner of our marketing websites. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success. This role will report to the Senior Director, Inbound Marketing and Operations, and work closely with demand generation, customer marketing, and marketing analytics teams to maximize conversion and leads from digital efforts.

Who you are:

You are a results-driven digital strategist who can craft and execute on customer-centric website strategy that drives conversion. You are a leader who has built world-class digital marketing teams. You are a strategic thinker and you create digital marketing plans that are grounded in data. You have a deep understanding of complex, multi-product and multi-region website funnels. You thrive on a challenge of converting millions of web visitors to revenue. You are known for your strong communication and collaboration skills and are energized by leading cross-functional squads of growth and product marketing managers, UX designers, and web developers. You are a self-motivated problem solver with a high sense of ownership known for your agility.

What you'll work on:

• Website Strategy and Leadership
  • Develop and execute a comprehensive, global website and landing page strategy that aligns with Clio's business objectives, customer needs, and competitive landscape to drive growth and maximize conversion across key audience segments.
  • Own Clio's marketing web properties, ensuring they serve as high-performing demand generation engines.
  • Ideate, lead, and prioritize high-impact digital marketing initiatives, including microsites, website sections, and campaign landing pages, collaborating cross-functionally with marketing design, web development, growth, content, and PMM teams.
  • Lead, build and mentor a team of web developers, fostering a culture of innovation, agility, and performance excellence.
• Conversion Rate Optimization (CRO)
  • Direct website conversion rate optimization strategy, working closely with the Senior Website Conversion Manager, Senior UX Designers, and Web Analysts to improve user journeys and business outcomes.
  • Own the website conversion rate metric, setting ambitious goals and operationalizing experiment learnings into scalable optimizations globally that enhance user experience and conversion.
• SEO Strategy & Execution
• Lead the development and execution of technical SEO strategies in partnership with the SEO agency to improve rankings for branded and non-branded keywords, driving organic traffic growth, alongside our in-house SEO content team
• Analytics & Marketing Technology
  • Own website analytics and performance measurement, identifying trends, conversion opportunities, and drop-off points to enhance user journeys.
  • Partner with the Senior Web Analyst to maintain an advanced analytics framework, ensuring data-driven decision-making for website optimizations.
  • Oversee and optimize Clio's Digital tech stack

What you may bring:

• 8+ years in website strategy, digital marketing, or CRO, with 3+ years in leadership roles.
• Proven track record of owning and optimizing high-performing marketing websites, driving conversion and user engagement.
• Expertise in CRO, A/B testing, UX optimization, and technical SEO to improve organic rankings and lead generation.
• Strong experience with web analytics and marketing tech, including Google Analytics, GSC, Intellimize, and CMS platforms like Wordpress.
• Ability to lead cross-functional teams (web dev, UX, content, growth) and align website strategies with business goals.
• Proficiency in website performance, accessibility, and front-end collaboration (HTML, CSS, JavaScript familiarity).
• Data-driven mindset, excellent communication, and ability to execute multiple high-impact projects in a fast-paced environment.
• Strong presentation and communication skills to distill results into actionable insights and recommendations for executive stakeholders.

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is $136,000 to $170,000 to $204,000 CAD.Please note there are a separate set of salary bands for other regions based on local currency.

*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

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