Senior Manager, Digital & Marketing

Eco South Services; Vancouver; On-site; CAD 100,000 - 120,000; Full time

Job summary

Eco South Services is seeking a Marketing Director to oversee and direct the marketing communications vision and strategy for BC Hydro. This leadership position requires a minimum of 10 years of marketing experience, including strategic planning and digital marketing, alongside experience leading multidisciplinary teams. The role includes overseeing a large team, managing significant budgets, and implementing brand strategies effectively. Comprehensive benefits, including paid vacation days and a pension plan, are offered.

Benefits

Comprehensive benefits package

Minimum of 15 paid vacation days

Lifetime pension

Flexible work model

Training and development courses

Qualifications

• A university degree in a related discipline (Marketing, Communications, Commerce, et al.). MBA is preferred.
• A minimum of 10 years of consistent, day-to-day marketing experience including strategic planning, paid advertising, and digital marketing.
• Minimum five years experience leading multidisciplinary marketing teams of medium to large size.
• Demonstrated experience leveraging data to inform strategy.

Responsibilities

• Oversee the development, enhancement, and maintenance of the BC Hydro brand and its related sub-brand.
• Develop an overarching integrated communications marketing plan for BC Hydro.
• Lead the development of brand building strategies for the BC Hydro and PowerSmart brands.
• Manage brand consistency – setting strategy, guidelines, and clear processes.
• Monitor external brand and communications trends to capitalize on emerging opportunities.

Skills

Strategic Planning

Digital Marketing

Leadership

Brand Management

Corporate Research

Data Analysis

Education

University degree in Marketing, Communications, Commerce

MBA

Job description

What you'll do

Combine seasoned strategic thinking, business acumen, and a visionary approach to marketing strategy to deepen customer engagement. Define, develop, execute, and direct BC Hydro’s marketing communications vision and strategy across all channels—including social media, digital, TV, radio, and print. Lead marketing and digital planning, corporate research, services, budgeting, and teams with a forward-thinking perspective.

Oversee the team managing BC Hydro’s largest customer and brand touchpoints, including websites, email, social media, and in-person activations at key events throughout the year. This position supervises 60 team members, several contractors, and five direct reports while managing a substantial budget. The team includes Integrated Marketing, Digital, Brand, Community/Education Programs, and Corporate Research functions.

Job specific accountabilities include:

• Oversee the development, enhancement, and maintenance of the BC Hydro brand and its related sub-brand.
• Develop an overarching integrated communications marketing plan for BC Hydro.
• Lead the development of brand building strategies for the BC Hydro and PowerSmart brands.
• Develop and implement an integrated communications marketing calendar that is 24/7/365 which includes both paid and owned strategies and tactics.
• Develop and implement integrated communications marketing strategies and build direct marketing channels and plans to reach our existing customers for products and services.
• Partner with the Energy Management and Innovation team to deliver on the BC Hydro and Power Smart’s brand awareness and business targets.
• Oversee and direct strategic, integrated brand advertising and marketing communications campaigns across all channels with a focus on increasing digital marketing component.
• Oversee the corporate research function including digital analytics that collects and analyzes market and brand insights to determine market opportunities, requirements, and results.
• Responsible for strategic stewardship of the BC Hydro major brand touchpoints.
• Provide strategic advice to other business groups in the areas of social media, digital communications, advertising, and brand strategy.
• Manage brand consistency – setting strategy, guidelines, and clear processes to ensure employees, partners, and external stakeholders properly represent the BC Hydro brand.
• Monitor external brand and communications trends to ensure emerging opportunities are capitalized on.
• Manage and oversee the resources and budgets of the marketing unit.
• Repatriate, where possible, services currently contracted out to be delivered in-house.
• Represent BC Hydro in supplier negotiations and external partner relationships.
• Build and enhance BC Hydro’s brand and reputation with employees, stakeholders, government, and communities.
• Influence organizational strategy and decision-making with senior management as it relates to BC Hydro’s brands, social media, and digital strategy.
• Build strong peer-to-peer working relationships across the organization in research, customer care, public relations, outreach, and external partners to negotiate outcomes to build the BC Hydro brand.
• Demonstrate BC Hydro’s core values and be the steward of the BC Hydro brand both internally and externally.
• Develop and direct the implementation of metrics to measure the success of integrated campaigns and the brand overall.
• Provide strategic and tactical advice to support a consistent and appropriate social media experience for internal and external users.
• Build a strong, cohesive, multidisciplinary team.
• Enhance collaboration across the department and with other areas of the company.
• Promote employee development at an individual and organizational level through established clear expectations, regular, and constructive feedback.
• Mentor and lead by example to ensure all team members demonstrate the BC Hydro values and deliver superior guidance and solutions to internal clients and external partners.
• Ensure the team understands how their work contributes to the broader needs of the business and delivers results that are aligned with strategy, customer needs, and BC Hydro’s overall business needs.

What we offer

• A comprehensive benefits package
• A minimum of 15 paid vacation days
• A lifetime pension
• Flexible work model, depending on your role type
• Training and development courses

For more information on the benefits we offer, visit bchydro.com/benefits.

What else you should know

• Shortlisted applicants will be required to complete an online leadership assessment as part of the interview process.
• Member of the On-Call Public Affairs Response Team. Serve as the primary point of contact for media, social media, incidents, and crisis communications during off-hours, on a rotating basis every five weeks.

Vancouver, British Columbia, Canada, V6B 5R3

Don't forget to update your Candidate Profile with your current resume and copies of your certifications. If applicable, include your Trades Qualification. This will ensure we have all the necessary information to assess your application without any delays.

What you bring

The successful candidate will have:

• A university degree in a related discipline (Marketing, Communications, Commerce, et al.). MBA is preferred.
• Ability to articulate a vision for a strategy to continue to amplify and leverage the brand.
• A minimum of 10 years of consistent, day-to-day marketing experience including strategic planning, paid advertising, and digital marketing. Experience in procuring, managing, and directing advertising agencies is also required.
• Minimum five years experience leading multidisciplinary marketing teams of medium to large size, with a strong track record of increasing engagement and developing leaders.
• Demonstrated experience leveraging data to inform strategy and tactical changes
• Solid understanding and demonstrated ability of implementing digital UX and customer marketing strategies.
• Strong background in corporate research and insights.
• Demonstrated experience in managing marketing and digital contractors on a day-to-day basis.
• Background in brand strategy, implementation, and management.
• Demonstrated experience and ability in planning, implementing, and maintaining strategic communications marketing plans.
• Demonstrated experience and ability in leading end-to-end customer experience across multiple digital channels and touchpoints and works to improve them.
• Demonstrated experience and ability in developing strategies which integrate data and insights from this group into the organization.
• Demonstrated experience and ability in evaluating emerging technologies and providing thought leadership and recommendations to the Communications team.