Senior Manager, Digital Fundraising

Canadian Cancer Society; Halifax; Hybrid; CAD 76,000 - 114,000; Full time

Job summary

A prominent health organization in Canada is seeking a Senior Manager for Digital Fundraising to lead online revenue growth strategies. This role involves managing digital campaigns, optimizing donor conversion, and collaborating across teams. Candidates should have a university degree and strong digital marketing experience. This full-time position offers a competitive salary, excellent benefits, and the opportunity to make a meaningful impact in cancer care.

Benefits

Paid parental leave

Health insurance

Family sick time

Qualifications

• Proven expertise in digital marketing, including web conversion drivers.
• Strong understanding of the donor journey and digital experiences.
• Deep knowledge of paid media and digital campaign performance.

Responsibilities

• Lead digital fundraising strategy to support fiscal goals.
• Manage and report on revenue and expense budgets.
• Develop and implement A/B testing strategies.

Skills

Digital marketing expertise

Analysis and optimization

Strong leadership

Data-driven decision making

Education

University degree in a relevant discipline

Tools

Analytics tools

CMS platforms

Job description

Location : Ottawa, Halifax, Vancouver, or Calgary(Detailed office location information can be found by visiting this link : https : / / cancer.ca / en / contact-us)

Salary Band : 7 ($76,000 - $114,000 CAD)

HELP SHAPE THE FUTURE OF CANCER CARE IN CANADA

The Canadian Cancer Society works tirelessly to save and improve lives. We raise funds to fuel the brightest minds in cancer research. We provide a compassionate support system for all those affected by all type of cancer, across Canada. Together with patients, supporters, donors and volunteers, we work to create a healthier future for everyone. Because to take on cancer, it takes all of us. It takes a society.

MAKING AN IMPACT

The Senior Manager, Digital Fundraising will provide strategic direction for digital fundraising products, channels, and online revenue growth for cancer.ca. They will maintain, retain and grow the online giving base and expand paid, direct, and organic acquisitions while enhancing donor conversion and donor lifetime value.

Reporting to the Director, Digital Fundraising, the candidate will use online statistical modeling to identify high-impact digital innovations, optimizations, and conversion strategies to diversify the revenue mix through audience, product and platform testing. They will collaborate across the organization on go-to-market fundraising plans aligned with five-year strategic priorities.

This role requires a strong leader who is strategic, adaptable, and skilled in managing partnerships, priorities, budgets, pilots, and execution plans. Ideal candidates are detail-oriented, data-driven, forward-thinkers, and experienced in agile and minimal viable product approaches within a matrix environment.

WHAT YOU’LL BE DOING :

1. Strategic planning

• Lead digital fundraising strategy to support fiscal goals and five-year strategic priorities.
• Implement a test-and-learn approach to optimize digital outcomes and performance.
• Develop and scale digital go-to-market processes with internal and external partners to enhance efficiency and effectiveness.
• Steer the mass marketing digital fundraising priority roadmap, functional prerequisites and click conversion recommendations to grow online revenue.
• Build and manage digital innovation pilots, monitor and evaluate test outcomes and socialize change to acquire new donors and grow the digital base.
• Serve as the subject matter expert on digital offer positioning (web) and establish conversion optimization best practices.
• Monitor conversion KPIs and industry trends to apply best practices, monetize emerging opportunities, and differentiate CCS's digital fundraising efforts from market players
• Manage and report on revenue and expense budgets, risks and opportunities.
• Lead and manage the creation, planning, and execution of digital (web) revenue initiatives, examining effectiveness and scaling insights
• Build strong stakeholder relationships to influence web prioritization, planning, management, and optimization for mass fundraising pathways
• Develop and implement A / B testing strategies based on traffic and user performance data, collaborating internal teams to optimize donor conversion and revenue growth.
• Oversee paid, web, and eCommerce refresh projects, including content updates, creative / product asset refreshes, and journey optimization to drive web performance and donor conversion rates.
• Establish SEO and SEM tactics while considering AIO, GEO, AEO and SXO to maximize conversion performance across organic, direct, paid, and referral traffic for Monthly, Annual, Campaign, and eCommerce digital fundraising programs.
• Create a seamless digital donor experience from paid clicks to web consideration, eCommerce engagement, conversion, and post-transaction retention.
• Manage digital revenue initiatives, examining effectiveness and scaling insights using metrics such as traffic, engagement, bounce rate, and conversions
• Collaborate with stakeholders to optimize and execute campaign planning requirements, asset production, across paid, web, and eCommerce fundraising.

3. Paid digital advertising & analytics

• Assess and optimize digital fundraising paid always-on digital campaigns and web conversion drivers (offers / features) to improve donor acquisition and retention.
• Manage internal and external vendor partnerships and conversion performance to expand online donor acquisitions and reactivation of Monthly, Annual, and Tribute giving through paid and organic digital activities.
• Develop vendor briefs for paid media placements, product creative formats, and platform targeting strategies to enhance conversion rates and ROI.
• Oversee vendor briefing and execution for paid digital donor acquisitions campaigns, establishing a go-to-market process for campaign development, management, asset production, and updates.
• Develop and maintain paid-performance conversion dashboards, evaluate KPIs to grow online revenue by measuring traffic, conversion rates, and investment profitability.
• Monitor digital performance KPIs and refine planning and prioritization strategies for existing and new digital fundraising initiatives.
• Assess and examine traffic, user behavior, transactions, and personas to expand and enhance the national digital fundraising portfolio in both English and French.
• Evaluate emerging trends and opportunities, sharing insights to establish a best-in-class digital fundraising center of excellence.

4. Process and performance management

• Oversee the end-to-end digital (web) performance function
• Complete internal and external partnership reviews, audits and evaluations
• Foster a high-performance culture that leverages the unique talents and strengths of each member while encouraging their growth and development.
• Champion CCS as a hero in the face of cancer.
• Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity, including gender, age, religion, ethnicity, nationality, race, and sexuality.
• Other duties as assigned

QUALIFICATIONS :

• Post-secondary education such as acquiring a university degree in a relevant discipline is required
• Proven expertise in digital marketing, including web conversion drivers, search marketing (SEO / SEM), online advertising, and mobile marketing.
• Strong understanding of the donor journey and ability to translate business strategy into personalized digital experiences using A / B testing and optimization techniques.
• Deep knowledge of paid media and digital campaign performance.
• Experience with marketing technology, eCommerce, personalization tools, CMS platforms, and web testing.
• Proficiency in analytics tools to drive data-informed decisions.
• Demonstrated ability to examine digital trends and apply insights to improve traffic, conversions, and ROI.
• Experience managing digital agencies and freelancers to ensure strategic alignment.
• Proven influential experience in building and mentoring high-performing teams.
• Ability to identify process efficiencies and streamline digital fundraising operations.
• Budget management and financial forecasting experience in digital contexts.
• English is required, French / Bilingualism (French / English) is an asset due to the organization’s nationwide operations.[MM4]
• Knowledge of the Canadian not-for-profit sector is an asset
• Others may apply

WHAT YOU CAN EXPECT FROM US :

CCS provides impactful opportunities to transform the lives of Canadians affected by cancer. We are devoted to creating an inclusive workplace that celebrates diverse experiences and skills, encouraging all qualified candidates to join us. Our inspiring culture is rooted in our core values and commitment to meaningful change :

COURAGEOUS UNITED CARING RIGOROUS

We offer a competitive salary, excellent benefits, including paid parental leave, family sick time, and health insurance—and a fulfilling work environment where your efforts make a meaningful impact daily.

COME AS YOU ARE

At CCS, we celebrate individuality and the strength of diversity. We are committed to fostering an inclusive and equitable workplace that empowers everyone. We encourage applications from all qualified candidates, including those from equity-deserving groups such as BIPOC, 2SLGBTQI+ communities, individuals with disabilities, veterans, and others who contribute to the richness of our organization. Together, we unite Canadians to shape the future of cancer care.

HOW TO APPLY :

Qualified candidates are invited to submit their resume, cover letter and salary expectations by August 06th, 2025 .

We thank all candidates for their interest and advise that only those selected for an interview will be contacted.

OTHER INFORMATION :

CCS is dedicated to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial Accessibility Act , accommodation will be provided as requested throughout the recruitment process.We want to make the interview process a great experience for you!

Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles , employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.

Privacy Disclosure

We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate recruitment-related reports. If selected for a position at CCS the information provided will be used for the purposes of pre-employment checks and added to your employee file. We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law.We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by [e-mail]. For more information about our privacy practices , visit cancer.ca / privacy.