Senior Manager, Demand Generation - ShareGate

Workleap; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

A growth-focused tech company in Canada is seeking a Senior Manager, Demand Generation to lead initiatives in Paid, SEO, and experimental channels. The ideal candidate will have a proven track record in B2B SaaS marketing, strong leadership qualities, and the ability to drive partner-led growth. This role emphasizes data-driven strategies and collaboration with a dedicated GTM engineer. Competitive compensation and an inclusive work environment are offered.

Qualifications

• Proven track record of scaling acquisition in B2B SaaS.
• Experience with various digital marketing platforms.
• Ability to design and execute campaigns with partners.

Responsibilities

• Scale & Optimize Paid + SEO to strengthen core acquisition channels.
• Drive partner-led growth through joint campaigns.
• Test emerging platforms and community-driven growth initiatives.
• Run high-velocity growth experiments for new channels.
• Collaborate with GTM engineering for AI-driven workflows.
• Oversee the demand generation team and manage agencies.
• Optimize landing pages and campaigns for conversion.

Skills

SEO & SEM Mastery

Paid Media & Multi-Channel Growth

Partner Growth Experience

AI & Data-Driven Marketing

High-Velocity Experimentation

Leadership & Team Management

CRO Expertise

Tools

Google Ads

LinkedIn

YouTube

Bing

Reddit

Job description

Overview

Senior Manager, Demand Generation to lead Paid, SEO, experimental channels, and partner growth—driving a data-driven, AI-enhanced, high-velocity growth strategy for ShareGate.

This role scales a growth engine (Paid + SEO), launches new growth experiments, and drives partner-led pipeline growth. You will have resources, budget, and autonomy to build, test, and expand demand generation at scale while collaborating with a GTM engineer to unlock automation and AI-driven growth.

If you thrive in high-velocity testing, understand digital channels deeply, and enjoy blending AI, creativity, and partner activation into growth plays, this role is for you.

Responsibilities

• Scale & Optimize Paid + SEO to strengthen core acquisition channels with support from agencies and in-house teams.
• Drive Partner-Led Growth — Build and execute joint campaigns with partners, expand partner-driven pipeline, and support partner growth initiatives.
• Identify & Scale New Growth Channels — Test emerging platforms, niche paid media, influencer/partner ecosystems, and community-driven growth.
• Run High-Velocity Growth Experiments — Apply a structured experimentation framework to test and scale new channels, creative, messaging, and partner activations.
• Leverage GTM Engineering — Collaborate with a dedicated GTM engineer to integrate AI-driven workflows, automation, and data pipelines that improve targeting and personalization.
• Lead & Manage the Team — Oversee Paid, SEO, partner growth marketing, and experimental initiatives; manage agencies and collaborate cross-functionally.
• Drive Conversion Optimization (CRO) — Optimize landing pages, ads, partner campaigns, and funnel performance to improve efficiency and growth.

Qualifications

• SEO & SEM Mastery — Proven track record of scaling acquisition in B2B SaaS.
• Paid Media & Multi-Channel Growth — Experience with Google Ads, LinkedIn, YouTube, Bing, Reddit, and emerging platforms.
• Partner Growth Experience — Ability to design and execute campaigns with partners that drive pipeline.
• AI & Data-Driven Marketing — Experience integrating automation, AI workflows, and data insights into growth.
• High-Velocity Experimentation — Skilled at structured testing, iteration, and scaling campaigns.
• Leadership & Team Management — Experience managing demand gen and/or partner growth teams, agencies, and cross-functional collaboration.
• CRO Expertise — Familiarity with conversion optimization best practices.

About the Company

We’re a team of curious minds and bold builders, focused on making work simpler and better. Since 2006, we’ve been rethinking how teams work by blending creativity and tech to solve real problems in IT and HR. We move quickly, learn constantly, and keep customers at the center of what we do.

Additional Information

We strive to create a healthy and inclusive work environment. This is everyone’s business.