Senior Manager, Data Platforms & Campaign Operations

Rogers Communications; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading banking institution is seeking a Senior Manager, Data Platforms & Campaign Operations in Toronto. This role involves managing data infrastructure, executing marketing campaigns, and leading a team. Candidates should have over 7 years of experience in data platform management and strong leadership skills. The position offers an opportunity to impact financial solutions using cutting-edge technology.

Benefits

Unique cash-back benefits

Financing options for Rogers purchases

Qualifications

• 7+ years of experience in data platform management or related fields.
• Demonstrated expertise in leading delivery and operations teams.
• Hands-on knowledge of data platforms and campaign management tools.

Responsibilities

• Lead the strategic development of data infrastructure and campaign execution capabilities.
• Own the marketing campaign execution roadmap.
• Govern data quality and platform configuration standards.

Skills

Leadership

Data management

Audience segmentation

Cross-functional collaboration

Communication skills

Tools

SAS

Salesforce

Braze

Job description

Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.

Overview

We are a dynamic fast-growing bank seeking a Senior Manager, Data Platforms & Campaign Operations to lead the strategic development and day-to-day management of our data infrastructure and campaign execution capabilities. This role will design and implement our future-state data ecosystem to support advanced targeting and personalized functionality, while ensuring operational excellence in delivering data-driven, highly targeted communications across channels.

What you'll do

Campaign Operations

• Own the end-to-end marketing campaign execution roadmap across the Bank customer lifecycle (including acquisition, engagement, usage/activation, spend growth, balance transfer, cross-sell, credit limit increase).
• Define targeting strategies (eligibility, exclusions, holdouts) and business rules aligned to credit, risk, and brand guidelines.
• Lead and develop a high-performing team of campaign managers, producers, and QA specialists; define roles, career paths, and training plans.
• Lead audience management in the CDP/warehouse; partner with Data/Analytics on segmentation, look-alikes, and next-best-action logic.
• Own the marketing tech stack for orchestration and delivery (e.g., SAS, SFMC, Braze), including governance, user roles, and run-books.
• Establish/refine and enforce QA standards (4-eyes reviews, UAT, templating, accessibility/AODA checks, device/client rendering, and tracking/UTM hygiene).
• Implement change control with versioned playbooks and rollback plans; coordinate cutovers with Tech, Product, etc.
• Maintain an enterprise campaign calendar, quiet-period rules, and frequency caps; operate an offer library and content templates to speed time-to-market.
• Work with Legal, Compliance and Privacy teams to ensure every communication complies with CASL/anti-spam, PIPEDA privacy, DNCL/telemarketing rules, brand standards, bilingual requirements (including Quebec language laws), and any FCAC-relevant guidance for disclosures.
• Separate regulated notices from marketing; confirm legal disclosures, offer T&Cs, APR disclosures, and eligibility criteria are accurate and current.
• Own operational controls: audit trails for audience pulls and approvals, evidence of consent, data-minimization, secure file transfers, and vendor oversight.
• Partner with Production Support on incident management for campaign errors (wrong audience, broken links, offer mispricing): detection, stop/rollback, customer remediation, root-cause analysis.

Data Platforms

• Lead the product management of data platforms including defining the roadmap, prioritizing enhancements, and overseeing delivery with cross-functional requirements.
• Drive the evolution toward a modernized target-state data ecosystem to support scalable, automated, and real-time insight, acquisition, and engagement strategies.
• Own the integration of source systems, data pipelines, identity management, segmentation tools, and execution platforms.
• Partner closely with data engineering, enterprise architecture, analytics, compliance, and business stakeholders (such as marketing and operational teams) to deliver platform capabilities aligned to prioritized business needs.
• Govern data quality, data flows, and platform configuration standards across campaign operations; coordinate with production support and managed services partners to maintain stable daily operations.
• Define and monitor operational and platform health metrics; report regularly to senior leadership.
• Ensure all operations and platform evolutions meet data governance, privacy, and security requirements.

What you bring

• 7+ years of experience in data platform management, product management, marketing operations, and/or related fields.
• Demonstrated expertise in leading delivery and operations teams.
• Extensive experience in data management, audience segmentation, and multi-channel activation.
• Hands-on knowledge of data platforms (CDP, DMPs, CRM systems), campaign management tools (SAS, Salesforce, Braze), and data architecture and SDLC principles.
• Telecom, banking, or other highly regulated industry experience is strongly preferred.
• Strong communication, presentation, stakeholder management, and cross-functional collaboration skills.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Marketing & Product Management
Requisition ID: 327553

Posting Notes: Rogers Bank

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.