Senior Manager, Data & Analytics

Nicola Wealth; Calgary; On-site; CAD 115,000 - 140,000; Full time

Benefits offered by this job

Profit sharing

RRSP

Share ownership program

Total rewards package

Job summary

In this role you’ll connect marketing activity to long-term client value, collaborate with EDA on data quality and activation, and translate complex analysis into decision-ready guidance for executives. A strong analytics background and finance experience are essential.

Qualifications

• Bachelor degree in Statistics, Mathematics, Economics, Business, Marketing, Analytics required; a Master’s degree or MBA is an asset.
• 6+ years in marketing analytics, insights, business intelligence or related field; mentoring or managing analysts.
• Hands-on expertise in marketing measurement, multi-touch attribution and reporting/BI tools (Power BI, Tableau, Looker).
• Strong command of web and marketing analytics platforms (Google Analytics 4) and SQL for querying large datasets; data warehouses and CRM data are assets.
• Experience designing research for customer and market segmentation and turning it into actionable insight.
• Excellent data storytelling and communication skills; ability to translate analysis into decision-ready recommendations.
• Experience in financial services, wealth management or a regulated environment is a strong asset.
• Must be legally eligible to work in Canada for any employer

Responsibilities

• Own the frameworks connecting marketing spend to pipeline, revenue and ROI.
• Develop dashboards and automated reporting for marketing; align with governance.
• Analyze campaign performance across paid, organic, email and content; provide recommendations.
• Lead customer segmentation and targeting strategies to sharpen funnel approach.
• Conduct primary and secondary research to inform strategy and planning.
• Manage and develop a Data Analyst; set insight priorities and governance standards.
• Partner with Marketing, Sales, Finance and leadership to align metrics across the full funnel.

Skills

Marketing analytics

Data-driven insights

Cross-functional collaboration

Mentoring analysts

Education

Bachelor's in Statistics, Mathematics, Economics, Business, Marketing, Analytics

Master's degree or MBA an asset

Tools

Power BI

Tableau

Looker

SQL

Job description

About Nicola Wealth:

We have a lot to be proud of at Nicola Wealth. Our sophisticated financial planning, our diversified private investment funds and their exceptional performance, our 98% client retention rate and our award-winning culture, combine to position us as a national leader in wealth management. Recognized as a Best Managed Company and one of Canada’s Top Employers, we are dedicated to upholding our firm’s values through this phase of significant growth.

By bringing together smart, dedicated and supportive colleagues from diverse backgrounds, we deliver extraordinary client service in a values-driven work environment. The collaboration, creativity and entrepreneurial spirit we were founded on provides the opportunity for you to make a real impact and build a rewarding career. We are passionate about our business, our culture and investing deeply in your growth and development to build for the future. If you have this same drive, then let’s talk!

Purpose of the Role:

Reporting to the Vice President, Marketing & Communications, the Senior Manager, Data & Analytics owns Nicola Wealth’s marketing measurement and insights engine, turning data, analytics and research into the evidence that guides where and how the marketing team invests. A hands-on player-coach, the role spans marketing analytics, ROI and attribution, reporting requirements, and primary research, while managing and developing a Data Analyst. It informs the entire marketing team and executive leadership on growth opportunities, results and business outcomes, and builds the measurement frameworks and reporting cadences that make marketing performance transparent, accountable and repeatable. The role partners with EDA on requirements, validation and insight activation within the enterprise strategy and governed reporting framework; EDA owns enterprise governance, platforms, integrations and reporting solutions. Given the considered, relationship-driven nature of wealth management, the role places particular emphasis on connecting marketing activity to long-term client value and demonstrating a clear return on marketing investment.

Core Responsibilities:

• Marketing Measurement & ROI Accountability — Own the frameworks that connect marketing spend and activity to pipeline, revenue and return on investment; build multi-touch attribution and, where warranted, marketing-mix and incrementality models so the marketing team and leadership can invest with confidence.

• Reporting, Dashboards & Automation — Own marketing reporting requirements and weekly, monthly and quarterly reporting cadences; partner with EDA on requirements and validation for automated dashboards and reporting solutions that give the marketing team and executives a clear, timely and trusted view of performance within the enterprise strategy and governed reporting framework.

• Analytics & Performance Insight — Analyze campaign, channel and funnel performance across paid, organic, email and content; diagnose what is and isn’t working and turn it into clear recommendations that improve results and optimize spend.

• Customer Segmentation & Targeting — Develop and maintain customer and audience segmentation to sharpen targeting, define the funnel approach and guide where marketing focuses its effort and investment.

• Research & Market Insight — Lead primary and secondary research — customer, competitive and sponsorship-landscape analysis and voice-of-client insight — to inform marketing strategy, positioning and future planning.

• Data, Tools & Governance — Define marketing measurement and first‑party data requirements; partner with EDA to validate data quality, consistent tracking and trustworthy reporting across analytics platforms, BI tools and the CRM. EDA owns enterprise governance, platforms, integrations and reporting solutions; the role applies enterprise data standards and escalates marketing data quality issues within the governed reporting framework.

• Insight Activation & Enablement — Translate complex analysis into plain-language, decision-ready insight for marketing and executive audiences; socialize findings and coach non-technical marketers to use data in day-to-day decisions.

• Team Leadership (Player-Coach) — Manage, coach and develop a Data Analyst while remaining hands‑on in the analysis; set marketing insight priorities and ways of working, apply enterprise data standards, and grow the Insights capability over time.

• Cross-Functional Partnership — Partner across the entire marketing team, Sales and Business Development, Finance and executive leadership to align on metrics, standards and goals across the full funnel, from awareness to acquisition and retention.

• Other relevant and related responsibilities, as assigned and as the needs of the organization change.

.Required Skills & Qualifications:

• A minimum of 6 years of experience in marketing analytics, insights, business intelligence or a related field, including experience mentoring or managing analysts.
• Completion of a bachelor’s degree in Statistics, Mathematics, Economics, Business, Marketing, Analytics or a related field required; a Master’s degree or MBA is an asset.
• Hands‑on expertise in marketing measurement, multi‑touch attribution and reporting/BI tools (e.g., Power BI, Tableau or Looker), with the ability to connect marketing activity to pipeline and revenue.
• Strong command of web and marketing analytics platforms (e.g., Google Analytics 4) and SQL for querying large datasets; experience with data warehouses and CRM/marketing data is an asset.
• Experience designing and conducting research — customer and market segmentation, competitive analysis and voice‑of‑client — and translating it into actionable insight.
• Excellent data storytelling and communication skills, with a proven ability to turn complex analysis into clear, decision‑ready recommendations for marketing and executive audiences.
• Experience in financial services, wealth management or another considered, regulated, high‑trust environment is a strong asset.
• Experience defining marketing reporting and automation requirements, validating reporting solutions and data quality, and partnering with enterprise data teams within established governance frameworks; statistical analysis skills (e.g., Python or R) are an asset.
• Must be legally eligible to work in Canada for any employer

Compensation & Benefits Package:

This position comes with a base salary range of $115,000 - $140,000 plus a competitive performance bonus, RRSP contribution and participation in our profit‑sharing program. Base salary will be commensurate with experience, skills, and qualifications.

At Nicola Wealth, our people grow our business, delight our clients, and live our values every day. Our comprehensive compensation and benefits package reflects our appreciation for this commitment. Whether it's participating in our profit sharing and benefit programs on day one, or the opportunity to participate in our share ownership program, our people are able to go beyond a conventional salary and bonus structure. To learn more about our complete package, visit: www.nicolawealth.com/total-rewards.

This role is a current vacancy within Nicola Wealth.

It is our priority to remove barriers to provide equal access to employment. Should you require reasonable accommodation during the recruitment process please contact us at [e-mail] and we will work with you to meet your needs. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Nicola Wealth policies.

Thank you for your interest in a career with Nicola Wealth!