Senior Manager, Content & Campaign Planning

prooftwo; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading communications agency in Toronto is seeking a Senior Manager of Content & Campaign Planning. In this pivotal role, you will execute and develop strategic campaigns to resonate with audiences. Bring your 6+ years of experience in digital marketing, social media, and content creation to help drive measurable ROI and client success. Join a forward-thinking culture that fosters professional growth, collaboration, and innovation.

Benefits

Competitive salary and comprehensive health benefits from Day One

Generous vacation time

Subsidized continuing education

Inclusive workplace known for living The Platinum Rule

Qualifications

• 6+ years of digital, content marketing, and social media experience.
• Evidence of planning abilities across digital channels.
• Excellent interpersonal and communication skills.

Responsibilities

• Partner with Account teams to understand project and client requirements.
• Collaborate with creative teams to identify tactical opportunities.
• Create campaign architectures to brief media teams.

Skills

Digital intelligence

Collaboration

Proactive Approach

Progressive knowledge

Empathetic

Tools

HubSpot

Marketo

Figma

Job description

HOME / Senior Manager, Content & Campaign Planning

Senior Manager, Content & Campaign Planning

APPLY NOW June 20, 2024

Proof Strategies is on a mission to transform how brands inspire and influence hearts and minds; by earning audience’s attention –and trust – through compelling work that cuts through the noise.

We can’t do this without a passionate Senior Manager, Content and Campaign Planning to join our team. The Senior Manager, Content and Campaign Planning, is a strategic thinker who excels at developing and executing campaigns and content programs. This role work closely with teams to provide strategic planning support and bring the campaigns to life. They understand, structure, and organize tactics for campaigns and programs. They identify opportunities to better target, intercept, and connect with audiences to further client goals.

A key member of our Unified Marketing & Communications team, this is a unique opportunity to put your skills and passion towards something new and exciting within an established communications agency. Sound interesting? Read on!

What you’ll do

• Partner with Account teams to understand the project and client requirements.
• Provide actionable counsel and direction for teams to understand how to impactfully deliver content.
• Work with the Strategy team to identify audience opportunities and develop a plan that executes on the campaign intent.
• Collaborate with the creative teams to identify tactical opportunities that can earn audience attention and engagement.
• Analyse programs and communications journeys for opportunities to better intercept, enrich interactions, or create content that furthers client goals.
• Create campaigns architectures to brief media teams and work with the paid media team to align and develop a media plan.
• Understand the tactical executions – what works, how they get made.
• Keep up to date with industry activities and other industry campaigns to support and inspire teams.
• Provide recommendations on how to enhance services for Proof Strategies’ content capabilities and offering.

What you’ll bring

• 6+ years of digital, content marketing, and social media experience, ideally inside, communications or advertising agency.
• Evidence of planning abilities across digital channels and campaign development with the goals of generating measurable ROI
• Excellent interpersonal and communication skills.

Skills

• Proactive Approach – Forward-thinking, committed to delivering exceptional digital experiences and test new opportunities that can earn attention and better connect with audiences.
• Digital intelligence – Innovative digital thinking, ideas, and approaches to connecting with audiences and elevating work in traditional areas such as PR, influencer activations, and social media.
• Progressive knowledge – A general curiosity of digital platforms and how individuals engage with digital. Subject matter expertise on the use and best practices for digital strategy, content funnels, and paid media activation.
• Collaboration – Strong desire to partner and integrate with Account, Strategy, Measurement, and Creative teams to help build off what they create and sell through stronger work.
• Empathetic – The ability to put yourself in your clients, colleagues, and audiences’ shoes to navigate challenges and unlock opportunities.

Bonus if you have

• Experience with marketing automation tools such as HubSpot or Marketo is a plus
• Working knowledge of UI / UX design and Figma
• Experience in complex sectors. For instance, Pharma, regulatory environments, corporate clients.
• Experience as a change agent and advocate for digital growth and expansion.
• An understanding of the earned / PR space and the value it brings our clients’ businesses.
• French is an asset.

What we offer

• The chance to contribute and grow with a rapidly evolving team looking to push limits and foster positive change
• A forward-thinking culture that expects and rewards curiosity, bravery, and new thinking
• An award-winning, inclusive workplace known for living The Platinum Rule
• Competitive salary and comprehensive health benefits from Day One
• Subsidized continuing education and frequent personal & professional development events
• Generous vacation time as well as office closures between Christmas and New Year’s
• Canadian, independent ownership that provides flexibility and local decision-making

At Proof Strategies, we believe that delivering exceptional work, building trust, and having fun is the best path to a successful communications agency. Three decades of continuous annual growth has proven that philosophy.

Proof Strategies is an equal opportunity employer dedicated to equity, diversity and inclusion in the workplace and encourages applications from all qualified applicants. If you require any accommodation during the recruitment process, please let us know.

No phone inquiries, please. Only those candidates under consideration will be contacted.

Thank you for your interest in Proof Strategies.