Senior Manager Communications and Enablement - Personal Banking

Job Summary

Job Description

What is the opportunity?

The ideal candidate is a strong relationship builder and will work closely with the Retail Enablement leads to support the needs of the business, while supporting Advisors who will ultimately need to live the change and become an SME while working with clients.

Use feedback loops to identify gaps in learning, and work with Retail Enablement lead to build out appropriate communication strategies and tactics to support advisors.

Act as a key collaborator to the Retail Enablement leads in support of ongoing initiatives.

Creative solutions and engagement strategies will be an asset.

What will you do?

• Serve as centre of expertise: Working with Cards, Payments, Loyalty, Banking & Investments (CPLBI) Enablement teams and collaborating with LOB partners, establish effective communication plans and tactics based on discovery and decision models to get the right communication to the right audience at the right time. Prioritizing communication requests based on each project.
• Provide advice and counsel: Coach, mentor, impact & influence Regional Banking Enablement teams and key partners to optimize communication planning, practices, and tactics. Conduct strong discovery utilizing the Decision Model to determine business and change impact of an initiative and assigning change tactics on that basis.
• Support, facilitate and execute on communications strategies: Develop strategic direction, champion communication excellence and benchmark best practices. Establish KPI’s and documented feedback mechanisms into each plan to reinforce change and measure success. Utilize different styles of communications to engage and enable advisors and leaders.
• Support crisis management communications: Work with business partners and other communication specialists (e.g., Corporate Communications, Global Technology & Operations, Human Resources) across the organization to ensure our advisors are well-equipped to deal with clients and deliver the expected client experience in the event of crises.

What do you need to succeed?

Must Have

This position requires strong business and organizational knowledge, planning and implementing capabilities with a knowledge/experience across RBC Canadian Personal Banking; including sales management, direct sales, and operational expertise. Excellent written, oral communication ability, strong impact and influence competencies.

• University Degree – specialization in Communication would be an asset.
• Excellent oral and written communication skills.
• Innovative and Creative – willing to do things differently.
• Strong Impact and influence competencies.
• Ability to build partnerships with stakeholders.
• Ability to multi-task.
• Strong desktop publishing and Microsoft Office capabilities.

Nice-to-have

• Knowledge of Canadian Banking.
• Change Management/Communication experience.
• Adobe Creative Suite Proficiency.
• French would be an asset.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Comprehensive Total Rewards Program including bonuses and flexible benefits.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to take on progressively greater accountabilities.

Job Skills

Adobe Creative Cloud, Analytical Thinking, Business, Change Management, Client Counseling, Communication, Customer Experience (CX), Engagement Strategies, French Language, Long Term Planning, Microsoft Office, Solutions Development, Strategy Implementation.

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-04-22

Application Deadline: 2025-05-03

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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