Senior Manager Communications

BCAA; Eastern Ontario; Hybrid; CAD 115,000 - 145,000; Full time

Job summary

BCAA is seeking a Senior Manager of Communications to lead a dynamic team and enhance media relations. The role involves crafting compelling stories, securing media coverage, and developing strategic communications. Ideal candidates will have a background in marketing or communications with leadership experience, contributing to the mission of delivering peace of mind to British Columbians.

Benefits

Career and personal development opportunities

Flexible benefits and wellness dollars

Competitive rewards package including pension

Paid time off, including volunteering days

BCAA membership perks and savings

Qualifications

• 5-7 years experience in senior marketing, communications, or community leadership.
• Experience in advertising campaigns and social media channels.
• Experience in Public Relations or as a Corporate Spokesperson is a plus.

Responsibilities

• Lead communications team to implement strategies for key projects.
• Manage brand communication strategies and risk management plans.
• Secure earned media opportunities and represent the company.

Skills

Writing

Editing

Presentation

Coaching

Collaboration

Attention to detail

Data analysis

Education

Bachelor's degree in Marketing, Business, Communications or related field

Job description

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

We’re looking for a dedicated and passionate Senior Manager of Communications to join our team. In this role, you’ll lead a dynamic group of communications professionals, focusing on delivering outstanding internal communications and fostering strong media relations. If you’re passionate about storytelling and eager to help us communicate our Purpose to both our team and and to all British Columbians, we’d love to hear from you!

This is a hybrid role based at our beautiful Burnaby, BC Head Office (3 days in office). Applicants who are not located within commuting distance of our 4567 Canada Way office and/or are not looking to relocate to BC will not be considered for this position.

Who you are :

• You’re a PR pro with a knack for securing earned media that gets people talking. You know how to craft stories that grab attention and elevate our brand to new heights!

• You have fantastic writing, editing, and presentation skills! You are great at breaking down complex topics and sharing them with different audiences in a way that matches our unique culture and vibe.

• You are passionate about coaching and team building, with a strong skill set to prioritize, plan, collaborate, and delegate. You’re someone who will help our team thrive and grow together!

• You’re passionate about creating exceptional experiences for both internal and external audiences. You thrive in collaborative environments, working seamlessly with colleagues, media, and partners while remaining responsive, engaged, and solutions-focused .

• You bring strong attention to detail, a proactive mindset, and a genuine eagerness to learn, solve problems, and take initiative.

• You leverage data and insights to evaluate the impact of communications and events, helping the team recognize wins, refine strategies, and drive continuous improvement. You have a knack for using data to help craft a narrative to tell a story , and have media pick it up.

What you’ll do:

• Lead and inspire our communications team to create and implement strategies for key projects like impact reports, product launches, and community initiatives.

• Safeguard our BCAA, EVO Car Share and Evolve bike brands by developing smart risk management communication plans, keeping our values and personality front and center, and preparing for any potential issues.

• Secure earned media opportunities that amplify our message and strengthen our brand. Enhance our spokesperson strategy and represent the company when needed.

• Provide strategic mentorship and guidance on complex or sensitive issues, including coaching spokespeople and supporting the development of thoughtful internal and external communications.

• Lead BCAA’s PR efforts and collaborate across teams to embed effective communication strategies into key initiatives, ensuring alignment with our culture and enhancing engagement.

• Drive advocacy and promotion of initiatives that support BCAA’s Purpose and benefit our Members and customers, working closely with our external government relations advisor.

• Build and maintain strong relationships with key government and industry stakeholders to advance BCAA’s interests and influence.

• Manage budgets by assessing resource needs, recommending expenditures, monitoring costs, and maintaining strong vendor relationships to ensure quality and efficiency.

• Support and grow your team through regular feedback, coaching, and recognition. Oversee hiring, training, and development, while fostering a high-performing, inclusive team culture in partnership with HR.

What you bring:

• You have a Bachelor’s degree in Marketing , Business, Communications, or related field .

• At least 5-7 years’ experience in a social impact, senior marketing, communications, business intelligence or community leadership position.

• Experienced in creating business strategies that blend short- and long-term goals with social impact objectives and ways to measure success.

• Experience in developing and producing advertising campaigns, with a strong grasp of digital and social media channels.

• Demonstrated experience working at a senior level to ensure good corporate citizenship.

• Bonus Qualification! If you’ve got experience in Public Relations or as a Corporate Spokesperson, that’s a big plus!

The salary range for this position is $115,000 to $145,000 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 12.5%, with the opportunity to earn up to 20%.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

• Career and personal development to help you grow and reach your goals.

• Incentives that recognize team and individual sales and performance.

• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact [e-mail].