Senior Manager, Carrier Marketing

Samsung Electronics; Mississauga; On-site; CAD 100,000 - 140,000; Full time

Job summary

Samsung Electronics is seeking a Senior Manager for Carrier Marketing to lead strategic marketing initiatives and campaigns. This role requires a marketing-driven individual with extensive experience in retail marketing, offering valuable perks like employee discounts, tuition reimbursement, and a flexible work schedule.

Benefits

Fantastic employee discount on all Samsung products

Employer paid Medical and Dental coverage from day one

4-day in-office work schedule

Free on-site gym

Tuition Reimbursement

Qualifications

• 5-8 years' experience in retail channel marketing preferred.
• Strong knowledge of brand marketing documents.
• Exceptional communication skills for presentations.

Responsibilities

• Develop marketing strategies and manage Carrier MDF budgets.
• Lead marketing-related interactions with Carrier leadership.
• Analyze account performance quarterly using Samsung KPI's.

Skills

Strategic Marketing

Communication

Project Management

Data Analysis

Education

Bachelor's Degree in Marketing, Business, or Engineering

Tools

MS Office

Job description

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Manager, Talent Attraction & Employer Branding

Position Summary

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

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If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading!

Our Perks

• Fantastic employee discount on all Samsung products
• Competitive Salary and Performance based incentive plan for all levels
• Employer paid Medical and Dental coverage from day one
• Group RRSP plan that helps you save for the future
• Free on-site gym to get your sweat on
• Subsidized Cafeteria; including free Starbucks coffee/latte machine
• 4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work remotely
• Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
• Employee Referral program- we want great talent like you!
• Virtual Pet Care-to ensure the well-being and health of your beloved furry companions!
• Additional Well Being Days for better work life-balance!
  
  

The Senior Carrier Channel Marketing Manager will be responsible for all aspects of marketing between the carrier and Samsung. This position will lead the strategy, development, execution and communication of Samsung's key marketing strategies and promotions for the assigned Carrier account. Incumbent is responsible to develop, manage, implement, and analyze marketing strategies/programs/campaigns, for all products under the Mobile Experience (MX) portfolio. As it relates to quarterly campaigns, product launches, branding, and sell-through programs, in both Carrier B2C and B2B channels.

Role And Responsibilities

• Develop marketing strategies including media and performance marketing tactics – ATL (digital, social, TVC, PR) and creative for customer buying experience – BTL (direct, displays, POP and in-store collateral)
• Lead marketing -related interactions with Carrier leadership and cross-functional teams (VPs, Directors, and Sr. Managers) to develop strategic partnership opportunities, quarterly and product launch campaign development, and post-execution performance marketing analysis
• Serve as main point of contact to develop and negotiate quarterly marketing investment opportunities, based on account priorities
• Manage annual Carrier MDF budgets, upwards of $10M, using market research, consumer insights and sales results to adapt and create marketing plans. Provides guidance for MDF payments to partner / dealers to ensure MDF agreements are adhered to
• Lead on the development of New Product Introductions (NPI) go-to-market, and marketing plans for all MX product portfolios, ensuring that deadlines and deliverables are met for B2C/B2B activities and processes, including:
• Product and Marketing Kick Off meetings for carrier, aligning with internal SMEs to develop material and action items for carrier
• Creative brief review and program objective alignment
• Marketing plan alignment with SECA brand marketing to optimize overall brand experience
• Merchandising planograms, assortment and POP for customer buying experience in store and online
• Creative alignment to ensure brand compliance in channel tactics ranging from TVC, online, ATL & BTL, in-store merchandising, Direct eDM / SMS, PR, partner website etc
• Campaign measurement and monitoring with sales results to optimize in-market programs
• Post Campaign analysis with carrier team to develop insights and opportunities
• Lead in the negotiation and executions of Carrier integrated events and sponsorships ensuring delivery of ROI and program execution (both in person and virtual)
• Lead on Carrier Channel Tactics
• Ambassador programs
• Strategic seeding programs to drive sales results
• Maintain close and frequent working relationships with SECA, finance, engineering, service and distribution management to optimize delivery of products and programs within projected timelines
• Initiate, develop, manage, and implement strategic B2C/B2B product marketing plans and programs, at a National-level, for the assigned carrier to grow the partnership, achieve revenue, profit and market share targets through the development of:
• marketing strategies
• marketing support
• advertising programs
• product launch and promotions
• branding programs
• business processes and procedures
• Product transition strategies
• Support sales channel management – B2C, B2B, Corporate, Dealer and Regional
• Serve as primary SECA Marketing interface to manage and direct Carrier cross-functional teams, to collaborate on joint business planning, brand management, in-store merchandising and sales execution
• Analyze high priority account performance quarterly utilizing Samsung KPI's and participate in Partner QBR (Quarterly Business Reviews)
• Build and communicate product/program presentations to Carrier leads, as prescribed by the company sales guidelines
  

Requirements

Skills and Qualifications

Education

• Bachelor's Degree preferred, (preferably in Marketing, Business, or Engineering from an accredited college or university), or equivalent work experience in the telecommunications industry preferred
  
  

Knowledge

• Develop and maintain excellent working relationships with all appropriate levels within and outside the company
• Plan, organize, and prioritize multiple assignments and projects, with ability to assess and recommend strategic marketing solutions to business requirements
• Strong knowledge of Brand marketing documents, media materials, and contracts (or related documents) to build and assess campaigns and programs, pre and post execution
• Demonstrated competency in both oral and written communication modes for internal and external personnel at all levels, especially in the sales and marketing, logistical, or financial areas of clients, prospects, and company
• Exceptional communication skills to conduct professional meetings and presentations, with internal and external account stakeholders
• Work independently and in a team environment in order to achieve personal and account goals, while completing assignments within established time frames
  
  

Experience

• Minimum of 5-8 years’ experience in a retail channel marketing program management capacity with P&L responsibility and a successful track record of direct program and channel development, logistics and distribution management, and long-term customer contact and relationship building preferred
• Experience researching and resolving customer marketing and sales issues
• Experience developing marketing and sales presentations using a variety of presentation methods
• Strong knowledge of MS Office is mandatory
  
  

Samsung is an equal employment opportunity employer.

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

Please note that we reserve the right to remove or modify job postings at any time.

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Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computers and Electronics Manufacturing

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