Senior Manager, Brand Publicity & Influencer (Toronto Hybrid)

Harlequin; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a creative and resourceful Senior Manager for Brand Publicity and Influencer initiatives. This role is crucial in leading strategic planning and execution of publicity strategies that amplify brand awareness and readership. You will work collaboratively across teams to innovate and implement effective go-to-market strategies, ensuring the brand narrative resonates with audiences. If you have a passion for storytelling and a knack for building relationships in the media landscape, this is the perfect opportunity to make a significant impact in a dynamic environment.

Qualifications

• 7+ years in publicity/communications or influencer marketing.
• Strong media relationships and excellent communication skills.
• Experience in project management and team leadership.

Responsibilities

• Lead publicity and influencer strategies to enhance brand awareness.
• Cultivate relationships with media, partners, and influencers.
• Analyze and optimize publicity initiatives based on KPIs.

Skills

Public Relations

Influencer Marketing

Media Relations

Project Management

Analytical Skills

Creative Thinking

Education

Post-secondary degree in Communications

Post-secondary degree in Public Relations

Post-secondary degree in Digital Marketing

Post-secondary degree in Marketing

Tools

Office 365

Job description

Senior Manager, Brand Publicity & Influencer (Toronto Hybrid)

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Senior Manager, Brand Publicity & Influencer (Toronto Hybrid)

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Overview

Company: Harlequin Enterprises ULC

Date: April 11, 2025

Job Title: Senior Manager, Brand Publicity & Influencer, Harlequin Brand Publishing

Department: Harlequin Brand Group

Reporting To: Director, Brand Marketing & Communications, Harlequin Brand Publishing

Status: Regular Full Time

Location: 22 Adelaide Street West, Toronto

We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and is able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, people of color, members of the LGBTQIA2S+ community and persons with disabilities.

Join us and share your story.

Responsibilities

Do you believe in romance ever after? We do! For over 75 years, Harlequin is the leading romance brand with a loyal fan-following all over the world!

We’re looking for a resourceful and creative individual to passionately pursue publicity and influencer initiatives for the Harlequin Brand. Reporting to the Director, Brand Marketing and Communications, you will lead the strategic planning, development and implementation of publicity and influencer go-to-market strategies and initiatives; that support overarching business goals to increase brand awareness, readership and sales of the Harlequin business in North America. You’ll collaborate with counterparts across the business to find new and innovative ways to weave our brand narrative into earned media opportunities. You’ll oversee and grow our influencer program to build an engaged community that strengthens Harlequin’s brand presence.

You have a strong background in media relations with a proven track record of securing earned coverage across traditional and digital outlets. You’re able to take key insights and build them into impactful pitches. You are an excellent communicator with the ability to forge and foster relationships with media, influencers, partners and stakeholders. You possess a strategic and creative mindset that allows you to

develop and implement strategies that respond to and capitalize on the latest trends, cultural moments and social conversations to cultivate new readership and solidify brand loyalty. You are great at staying organized and meeting deadlines with exceptional project management skills. You have experience leading and managing a team, as well as working cross-functionally to achieve shared project goals. You analyze, optimize and evaluate initiatives, tracking against KPIs and identify and share key learnings and best practices with broader teams to drive efficiency for future initiatives.

This Role Involves

• Leading the development and implementation of a comprehensive publicity and influencer strategy that drives awareness and affinity for the Harlequin brand
• Cultivates and nurture strong relationships with media, partners and influencers
• Finds new and innovative ways position Harlequin as an industry leader in topical and trending conversations.
• Oversees and scale Harlequin’s influencer and brand ambassador program
• Identifies emerging trends in publishing, entertainment, and social media and implement new go-to-market strategies capitalize on trending, cultural and seasonal moments.
• Oversees the strategy and execution for brand sponsorships and events
• Evaluates publicity and influencer initiatives and provide analysis and key learnings to optimize for efficiency
  
  

Qualifications

• 7+ years of related experience working in publicity/communications and/or influencer marketing.
• Post-secondary degree in one of the following is required: Communications, Public Relations, Digital Marketing, Marketing (or related field)
• Strong understanding of building and supporting a brand narrative through PR strategies to enhance brand awareness and equity.
• Knowledge/experience in book blogging/influencer/content creation spaces an asset.
• Proven US and CA media relationships; the ability to forge and foster relationships with media outlets, influencers, partners and stakeholders.
• Strong people management skills and experience with the ability to coach and grow talent.
• Effective verbal and written communication skills and the ability to work successfully both independently and within a team dynamic.
• Creative thinker with a drive for results.
• An analytical problem-solver, with the ability to effectively manage multiple projects at once.
• Ability to be on top of emerging trends and social conversations, with an understanding of how to effectively integrate brand narratives within.
• Experience working collaboratively with cross-functional teams
• Proficiency with Office 365
  
  

About HarperCollins Canada And Harlequin

Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers , the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.

Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe

HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance.

We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process.

We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Book and Periodical Publishing

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