Senior Manager, Brand Management

Current External; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading property management firm in Toronto seeks a Senior Manager Brand Management to drive brand initiatives and manage reputation across stakeholder groups. The successful candidate will establish frameworks, manage employer branding, and oversee philanthropy programs. With a focus on collaboration and data-driven insights, this role offers a chance to make a significant impact in the community.

Benefits

Competitive benefits

Growth support

Collaborative culture

Qualifications

• Minimum of 7 years' experience in data and insights program management
• Experience in creating, implementing, and managing enterprise programs
• Proven ability to develop impactful written communications and stories.

Responsibilities

• Establish and activate an enterprise brand management framework
• Collaborate to structure and activate a corporate brand scorecard
• Manage CF's employer brand and associated communications.

Skills

Digital Marketing

Marketing

Management Experience

Profit & Loss

Analysis Skills

Microsoft PowerPoint

Market Research

Project Management

Product Management

P&L Management

Product Development

Branding

Education

Post-secondary education in Business Administration or related field

Job description

Role Impact :

The Senior Manager Brand Management will play a key role in collaborating across key functions to build, activate, and sustain CF's reputation management approach. The incumbent will be responsible for creating a coordinated, fact-based approach to measuring and acting on insights to evolve CF's reputation across its key stakeholder groups, in alignment with CF Purpose and Values. The role will also manage CF's employer brand, related communications, and CF's Corporate Philanthropy programs, including giving governance and impact measures.

This position requires the successful candidate to work four days per week in the office.

What you will deliver :

1. Establish and activate an enterprise brand management framework for CF, including cross-functional responsibilities. Develop and activate coordination processes and manage interdependencies.
2. Collaborate to structure, activate, and sustain a corporate brand scorecard for CF that builds on existing measurement practices. Define KPIs, drivers, action loops, and activation approaches across prioritized stakeholder groups.
3. Collaborate to evolve the enterprise storytelling and communications plan for CF, linking it to reputation KPI insights and focus areas. This includes targeted key messages, stories, and communication channels.
4. Manage CF's employer brand, including external communications, ensuring alignment with CF's employer value proposition, ENPS measures, and other insights.
5. Activate CF's philanthropy strategy, ensuring proper allocation of funds. Oversee philanthropy programs like Building Communities and Vibrant Communities.
6. Manage CF's philanthropy budget, including tracking, reporting, and forecasting to ensure donations stay within the annual budget. Report on philanthropy scorecard metrics.
7. Establish philanthropy governance processes, including planning, budgeting, partner identification, and decision-making, ensuring alignment with CF Giving Principles.
8. Represent CF and manage relationships with supported charitable organizations, communicating strategic priorities and funding decisions.
9. Lead in providing content and metrics for ESG reports, awards, and other documentation.
10. Build project change management and sustainment plans to enable continuous improvement, including documentation, tools, and communication plans.
11. Develop and maintain strong relationships with stakeholders across the business, partners, and vendors, ensuring responsive communication aligned with CF Values.

What your strengths are :

• Thought leadership and quick learning on new topics.
• Ability to create and deploy practical, cost-effective solutions supported by end users.
• Proficiency in data analytics and deriving meaningful insights.
• Experience bringing structure to ambiguity and establishing clear principles and processes.
• Effective collaboration and stakeholder management skills.
• Time management skills to achieve deliverables.
• Ability to influence and align others towards common goals.
• Discipline in ensuring programs deliver desired outcomes.
• Strong communication skills, both written and verbal, with the ability to listen and provide feedback.
• Attention to detail.

What you need to succeed :

• Post-secondary education in Business Administration or related field.
• Minimum of 7 years' experience in data and insights program management and leading cross-functional initiatives.
• Experience in creating, implementing, and managing enterprise programs.
• Knowledge of data analytics and communicating business insights.
• Experience in project leadership, change management, and budget management.
• Proven ability to develop impactful written communications and stories.

Why you should join us :

At Cadillac Fairview, we have been transforming communities for over 50 years. We are more than our properties; we are building leaders at all levels. We offer interesting work, a great culture, collaboration opportunities, and support for growth. We reward values-based behavior and results with competitive benefits and pension. Join us to make a difference!

Our actions and decisions are guided by our CF Values: Aim Higher, Own Your Expertise, Collaborate Effectively, Engage with Empathy, and Embrace Change. We celebrate diversity and inclusion. If you need accommodations during the recruitment process, please notify your CF contact or email.

Required Experience : Senior Manager

Key Skills : Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type : Full-Time

Department / Functional Area : Brand Management

Experience : 7+ years

Vacancy : 1