Senior Manager - Marketing Transformation & Loyalty

EY; Edmonton; On-site; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Comprehensive medical, dental and prescription drug coverage

Mental health benefits and Employee Assistance Program

Generous time off including personal days, vacation days and firm-wide holidays

Learning programs and career development opportunities

Volunteering opportunities through EY Ripples

Job summary

EY is seeking a Senior Manager in Marketing Transformation & Loyalty in Canada. This role involves driving strategic growth, leading teams in delivering innovative solutions for clients, and shaping the future of Marketing in Canada.

The ideal candidate will possess over 15 years of experience in Marketing leadership, strong analytical skills, and a Master’s degree in a relevant field. This position offers comprehensive medical and mental health benefits, generous time off, and career development opportunities.

Qualifications

• 15+ years of experience in Marketing and/or Loyalty leadership.
• Ability to interpret complex data and drive actionable insights.
• Experience managing multi-disciplinary teams and complex client engagements.

Responsibilities

• Build and maintain strong client relationships.
• Lead marketing business development and solution design.
• Drive thought leadership and industry presence for EY in Canada.

Skills

Marketing and Loyalty expertise

Leadership in Retail, Payments and Financial Services

Management of large-scale transformation projects

Advanced analytical skills

Familiarity with Gen AI, GEO, AEO and Agentic Commerce

Education

Master’s degree in business administration, Marketing or related field

Job description

EY is looking for a Senior Manager in Marketing Transformation & Loyalty to drive strategic growth and lead teams delivering transformative Marketing and Loyalty solutions for clients. The role will shape the future of Marketing and Loyalty in Canada while delivering strategic thought leadership and client solutions that unlock value and growth.

Key Responsibilities

• Build and maintain strong client relationships, acting as a trusted advisor on Marketing and Loyalty innovation and transformation programs
• Lead marketing business development and solution design
• Drive thought leadership, industry presence and growth for EY and Studio+ Marketing and Loyalty in Canada including collaboration with Global firm colleagues and projects
• Lead engagements, with cross-functional teams to deliver exceptional client experiences and drive strategic initiatives from inception to delivery, ensuring quality, timeliness and stakeholder satisfaction
• Oversee Marketing and Loyalty expertise and cross functional team delivery of client solutions, including relationships internally and externally with key industry alliances and partners
• Working closely with our Customer Technology, Data, AI and Alliances teams, develop and implement marketing and loyalty tools, alliances and process improvement strategies, to scale growth and impact ensuring alignment with regulatory requirements and industry best practices
• Mentor and develop managers and consultants, fostering a culture of innovation and continuous improvement
• Monitor and report on key performance indicators (KPIs) for service excellence, using data-driven insights to optimise outcomes
• Applies AI in the flow of work with strong professional judgement – integrates AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality
• Leads responsible and risk-aware use of AI – demonstrates sound judgement on data use, confidentiality, and ethical considerations and reinforces this standard practice; escalates risks appropriately and models good practices for teams
• Drives structured and creative problem-solving using AI – uses AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes
• Builds repeatable ways of working with AI – develops and shares prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues

Skills and Attributes for Success

• Strong background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnerships
• Leadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally with B2C and B2B experience
• Proven experience managing large-scale transformation projects, AI and digital innovation, and omni-channel strategies; strong leadership, stakeholder management and communication skills
• Passion for collaboration, teaming and partnership along with innovation in Marketing
• Advanced analytical skills, including the ability to interpret complex data and drive actionable insights
• Familiarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM tools

Ideal Experience

• At least 15+ years’ experience in Marketing and/or Loyalty leadership within a large-scale organization or agency in sectors such as consulting, financial services, retail, CPG, high-tech, travel, telecommunications and/or loyalty
• Master’s degree in business administration, Marketing or related field
• Experience managing multi-disciplinary teams and complex client engagements
• Familiarity with sector regulatory frameworks and compliance

What We Offer

• Comprehensive medical, dental and prescription drug coverage
• Mental health benefits and Employee Assistance Program
• Generous time off including personal days, vacation days and firm-wide holidays
• Learning programs and career development opportunities
• Volunteering opportunities through EY Ripples