Senior Lifecycle Marketing Manager

GitLab Inc.; Canada; Remote; CAD 164,000 - 277,000; Full time

Benefits offered by this job

Benefits to support health, finances,.

Flexible Paid Time Off

Job summary

GitLab Inc. is seeking a Senior Lifecycle Marketing Manager to plan, run, and optimize prospect lifecycle programs, including nurture journeys, ABM plays, and events.

You will own these programs end to end, collaborating with Campaigns, ABM, Events, and Product Marketing to drive pipeline and impact. You’ll bring 5+ years in lifecycle or growth marketing for B2B SaaS, hands-on Marketo experience, and strong cross-functional collaboration skills.

Qualifications

• 5+ years in lifecycle, email, CRM, or growth marketing, ideally at a B2B SaaS company.
• Experience independently managing prospect nurtures and automated journeys.
• Hands-on Marketo experience with lists, segmentation, and workflows.
• Experience using email and funnel data to drive improvements.
• Strong written communication and cross-functional coordination.
• Attention to detail in audience logic, QA, localization, and reporting.

Responsibilities

• Build and optimize automated nurture journeys and triggered emails with segmentation and personalization.
• Own programs from intake to launch and performance reviews.
• Plan follow-up for integrated campaigns, ABM, events, and webinars for priority accounts.
• Decide routing: Sales vs. nurture vs. excluded and coordinate with Marketing Ops on cadence.
• Coordinate with Campaigns, ABM, Product Marketing, Content, Field, and regional teams on audiences and timing.
• Track performance against progression, MQL conversion, and pipeline; run tests to improve results.
• Apply email best practices across copy, cadence, deliverability, and QA; share learnings with the team.

Skills

Lifecycle marketing

Marketo

ABM campaigns

Email marketing

Data-driven optimization

Cross-functional coordination

HTML/CSS (email)

Tools

Marketo

Iterable

Job description

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

• Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An Overview Of This Role

As a Senior Lifecycle Marketing Manager, you’ll plan, run, and improve prospect lifecycle programs that turn early engagement into sales conversations and pipeline. Your portfolio will span always-on nurture, campaign and event follow-up, and targeted plays for ABM accounts, industries, and competitive audiences. You’ll own your programs end to end, working with Campaigns, ABM, Events, Field, Product Marketing, Marketing Ops, and Data. You’ll report to the Senior Manager, Lifecycle Marketing & Growth GTM, and work alongside a Staff Lifecycle Marketing Manager across the prospect portfolio, with your focus areas shaped by your strengths.

What You’ll Do

• Build and optimize automated nurture journeys and triggered emails, using segmentation and personalization to match each audience.
• Own programs from intake and planning through messaging, audience requirements, testing, QA, launch, and performance reviews.
• Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars, and create targeted programs for priority accounts, industries, and competitive segments.
• Decide which prospects go to Sales, which stay in nurture, and which are excluded, then work with Marketing Ops on suppression, cadence, and routing requirements.
• Coordinate with Campaigns, ABM, Product Marketing, Content, Field, and regional teams on audiences, timing, messaging, and sales handoffs.
• Track performance against progression, MQL conversion, and pipeline, and run tests to improve results.
• Bring email best practices to every program, from copy and cadence to deliverability and QA, and share what you learn with the team.

What You’ll Bring

• 5+ years of experience in lifecycle, email, CRM, or growth marketing, ideally at a B2B SaaS technology company.
• Experience independently managing prospect nurtures, automated journeys, and integrated campaign follow-up from planning through optimization.
• Hands-on Marketo experience, including smart lists, segmentation, engagement programs, dynamic content, and automated workflows.
• Experience using email and funnel performance data to recommend and make improvements, not only to report results.
• Strong written communication, stakeholder management, and cross-functional coordination skills, with the confidence to bring a point of view to partners.
• High attention to detail across audience logic, campaign setup, QA, localization, and reporting.
• Familiarity with HTML/CSS for email troubleshooting is a plus.
• Bonus points for experience with ABM, enterprise IT or developer audiences, global campaigns, and Iterable.

About The Team

The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey. Our goal is to showcase GitLab's value, empower effective product use, and drive meaningful connections through touchpoints like sales meetings, events, and webinars. We own the email channel, one of GitLab's most effective tools for communicating with our diverse audience of developers, IT professionals, and business leaders.

We operate at the intersection of data, creativity, and user experience, with team members dedicated to nurturing prospects, converting self-service users, and expanding relationships with existing customers. This is an exciting time to join: we're growing our investment in lifecycle as a revenue driver, and you'll have real input in shaping how we build and scale these programs.

Learn more: Lifecycle Marketing Handbook | Emails & Nurture Programs

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range

$115,200—$194,400 USD

How GitLab Supports Full-Time Employees

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification.

Country Hiring Guidelines:

GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.