Senior Insights & Analytics Manager - Marketing & Sales

DHL Germany; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading global logistics company seeks a Senior Insights & Analytics Manager to drive marketing and sales initiatives through actionable insights. In this role, you'll support strategic decision-making and enhance campaign effectiveness through data analysis and collaboration with stakeholders. Applicants must demonstrate strong data-driven marketing experience and exceptional communication skills.

Qualifications

• Demonstrated experience in marketing analytics and strategic planning.
• Proven ability to transform data into actionable insights using Analytic and BI tools.
• Exceptional communication and presentation skills.

Responsibilities

• Generate and communicate strategic insights for marketing initiatives.
• Measure and assess effectiveness of marketing strategies.
• Support campaign execution with actionable recommendations.

Skills

Data-driven marketing strategy

Analytic and BI tools

Communication

Cross-channel marketing performance

Job description

BE AN ESSENTIAL PART OF EVERYDAY LIFE

Position: Senior Insights & Analytics Manager – Marketing & Sales
Grade: RCS I
Contract Type: Permanent
Travel Remit: Global
Travel Required: < 10%
Location: Open to Applications from UKI and EMEA
Advertising End Date: 25^th June
Disclaimer: Please note that this job advertisement may close earlier than the stated deadline if a sufficient number of applications are received. We encourage interested candidates to apply as soon as possible to ensure consideration for the position.

At DHL our business is logistics, but people are our passion. With over 500,000 team members in 220 countries, we attract and retain great talent. We are one of the most innovative, most culturally diverse companies on the planet. We provide unmatched opportunities for personal and professional development. We really are a “Best Place to Work”.

As the Senior Insights & Analytics Manager, you will play a vital role in supporting our global and regional marketing and sales teams. Your focus will be on generating actionable insights that inform strategic decision-making and enhance the effectiveness of marketing initiatives. You will bridge the gap between data analysis and strategic execution, empowering stakeholders to make informed decisions that contribute to overall business growth.

If this sounds like a team, you'd like to join … keep reading.

Your key accountabilities include:

• Generate and communicate strategic insights that inform marketing and sales initiatives, collaborating with global and regional stakeholders to contextualize performance metrics.
• Measure and assess the effectiveness of marketing strategies and campaigns, tracking KPIs and providing regular performance updates.
• Support campaign execution by assisting with audience creation, KPI setting, and developing campaign strategies, while providing actionable recommendations for improvement.
• Assist in developing annual marketing plans by translating business objectives into marketing strategies, facilitating goal setting, and ensuring alignment with overall business objectives.
• Leverage current marketing data and insights to gauge performance, conducting consistent reviews and identifying areas for enhancement.
• Advocate for an agile, insights-driven marketing strategy, fostering a culture of continuous improvement by sharing insights and best practices.
• Engage with stakeholders to ensure understanding of performance data implications, providing training and support for leveraging insights in strategic decision-making.

What are we looking for from you?

• Demonstrated experience in marketing analytics and strategic planning.
• Strong background in data-driven marketing strategy planning and performance management.
• Proven ability to transform data into actionable insights using Analytic and BI tools.
• Expertise in synthesizing cross-channel marketing performance, including email, social media, and SEM/SEO.
• Exceptional communication and presentation skills, able to articulate complex concepts to diverse audiences.
• Experience working in global, regional, and local environments, effectively collaborating with virtual and cross-cultural teams.

What you'll need to do next?

If you have a proven track record of achievement to match the requirements for this role and you are looking for your next career move, simply apply online ensuring that a full up to date CV is attached with your application.

We will ensure that all our resourcing activities are fair, transparent, and consistent across the Globe. We want to ensure that the candidate experience is of the highest professional standard.

The Company is committed to providing equality of opportunity for all employees. Furthermore, we aim to ensure our workplaces are free from discrimination and that not only employees but also our potential future employees are treated fairly and with dignity and respect. We will ensure that equality of opportunity maintains a high profile in our organisation.