Senior Influencer Management Director

Behaviour Santiago; Montreal; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading gaming studio in Montreal is looking for a Senior Influencer Management Director. The role involves revamping the Fog Whisperers program, recruiting content creators, and mentoring a team to enhance marketing efforts. Required is a strong background in the gaming industry, with at least 5 years of experience in live service games and a deep understanding of influencer KPIs. Fluency in English is essential, and French is a plus. Join a team dedicated to crafting unforgettable gaming experiences.

Qualifications

• Minimum of 5 years of experience in the gaming or entertainment industry.
• Solid experience working on live service games.
• Ability to establish best practices and KPIs in influencer marketing.

Responsibilities

• Revamp the Fog Whisperers program for creator engagement.
• Scout and recruit new content creators while fostering relationships.
• Mentor influencer managers to achieve marketing goals.
• Integrate new fanbases with partner IPs.
• Manage crises and communicate player experience insights.

Skills

Experience in the gaming industry

Understanding of Influencer KPIs

Collaboration with cross-functional teams

Fluency in English

Knowledge of game community and influencers

Job description

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.

Dead by Daylight just turned 9, and we’re gearing up for one of our most exciting years yet. With our 10th anniversary on the horizon and big updates in the works, we’re continuing to push the boundaries of multiplayer horror - and we’re not slowing down! We’re now looking for a Senior Influencer Management Director to help shape how Dead by Daylight is shared, streamed, and talked about around the world. This is a key role for someone who understands the power of creators and is eager to build strong, lasting connections between them and one of the most iconic multiplayer games out there.

In this role you will :

• Revamp the Fog Whisperers program by expanding its scope (support-a-creator, etc) and creating lasting value for both content creators and the DbD community.
• Scout/recruit new content creators, and maintain strong relationships with creators while fostering a diverse, engaged influencer network.
• Mentor and coach a team of influencer managers ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals.
• Collaborate with partner IPs to strategically integrate new fanbases, working alongside creators active in these niche fields.
• Be entrepreneurial about influencer marketing - establish best practices, KPIs, and communicate their impact to partner teams and leadership; while balancing budgets and goals.
• Communicate player experience insights and address negative sentiment including managing crises.

What we're looking for :

• A minimum of 5 years of experience in the gaming or entertainment industry, with solid experience working on live service games.
• A solid understanding of Influencer KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment Influencer trends; be fearless about experimentation.
• A proven track record as an exceptional collaborator working with cross-functional teams (product, marketing, finance, data), to ensure the success of Influencer and PR efforts.
• Knowledge of and/or a network within the current game community, influencers, considered a strong plus.
• Fluency in English; speaking French is a strong plus.

Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight, which has entertained more than 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s leading providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two, among many others. Over more than 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the United Kingdom (Behaviour UK - North and Behaviour UK - South) and the Netherlands (Behaviour Rotterdam).