Senior Growth Marketing Manager, Reverse Mortgage

EQ Bank; Toronto; Hybrid; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive discretionary bonus

Market leading RRSP match program

Medical, dental, vision, life, and--di

Employee Share Purchase Plan

Maternity/Parental top-up

Generous vacation policy and personal

Professional development program

Job summary

EQ Bank, Canadas Challenger Bank, is seeking a Senior Growth Marketing Manager for Reverse Mortgage. You will own growth initiatives from ideation to implementation, lead nurture campaigns, and build referral partnerships to drive customer acquisition.

You will collaborate with marketing, sales and product teams, translating analytics into actionable growth strategies while evolving the marketing mix across channels and campaigns.

Qualifications

• 5-7 years in a similar role.
• Post-secondary education in Marketing or Communications or related field.
• Experience launching digital marketing programs with multiple teams, stakeholders and service providers/vendors.
• Ability to translate digital analytics into business insights and data-informed recommendations.

Responsibilities

• Define growth marketing strategy across paid and non-paid channels, partnerships and referrals.
• Lead experimentation to improve conversion funnel metrics (traffic, lead conversions, applications).
• Lead website design, landing pages and calculators to improve conversion and understand target customers.
• Design and establish lead nurture campaigns using online and offline tactics (CRM, direct mail).
• Translate performance data into strategic growth recommendations and communicate insights to stakeholders.
• Develop content strategies for 55+ consumers and their families.
• Establish new referral sources and partner networks to capture referrals.
• Collaborate with product, marketing and sales to monitor acquisition metrics.

Skills

Growth marketing

Data analysis

Project management

Agile methodologies

A/B testing

Content strategy

Stakeholder management

Education

Marketing degree

Communications degree

Tools

Web analytics

CRM

Dashboards

Google Analytics

A/B testing tools

Job description

Join a Challenger

At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.

What's kept us moving?

The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.

If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity. We can’t wait to get to know you!

The Work

Reporting to the Director, Marketing Growth Businesses, the Senior Growth Marketing Manager, Reverse Mortgage will lead and manage growth marketing initiatives from ideation to implementation for Equitable Bank’s reverse mortgage business. Collaborating with a wide-range of stakeholders, the Senior Growth Marketing Manager, Reverse Mortgage will build, own, and manage tactics to improve top-of-funnel lead generation, while establishing and managing lead nurture capabilities to drive customer acquisition. The Manager will also be responsible for helping to develop referral sources and partnership opportunities. The role is focused on direct-to-consumer marketing initiatives but may also support Reverse Mortgage broker marketing from time to time.

The Core Responsibilities!

• Work with marketing, sales, and credit leadership to define the overall growth marketing strategy with an emphasis on both paid and non-paid channels, partnerships and referral strategies.
• Operate with a growth experimentation mindset grounded in data to identify opportunities to improve key conversion funnel metrics (e.g., site traffic, lead conversion, application volume) through a range of strategies and implement tactics
• Lead website design and development resources to identify, build, and launch improvements to websites and landing pages and calculators, driving improved conversion, developing a deep understanding of our target consumer and their path to purchase.
• Strategize, design and establish lead nurture campaigns, leveraging both online and offline tactics i.e. CRM, direct mail.
• Through ongoing testing and experimentation, identify areas of opportunity and implement improvements to enhance website effectiveness including content and design.
• Develop educational content strategies tailored to 55+ consumers and their families.
• Help to establish new referral sources and partners, identifying opportunities, building relationships, and implementing mechanisms to capture referrals.
• Translate performance data into strategic growth recommendations, including identifying root causes of funnel drop-off and lead quality issues.
• Work in constant communication with key stakeholders across product, marketing, and sales.
• Monitor target metrics related to acquisition and conversion, consistently reporting on project performance.
• Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor performance including overall effectiveness of new tactics, make recommendations and share insights with key stakeholders.
• Identify industry trends, competitive activity and innovation opportunities to continuously improve our customer acquisition and adapt marketing strategy accordingly.

Let's Talk About You!

• 5-7 years in a similar role
• Post-secondary education in Marketing, Communications, or related experience
• Substantial project management experience to launch digital marketing programs involving multiple teams, stakeholders, and multiple service providers/vendors
• Appropriate technical knowledge to understand various platforms such as web reporting and measurement, analytics; as well as the ability to translate digital analytics into business insights and data-informed recommendations
• Ability to think critically and challenge status quo while delivering solutions that fit within an organization’s culture
• Have an ability to translate data into business insights through campaigns and A/B testing.
• Expertise developing content strategies and working with creative teams
• Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs.
• Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously
• while ensuring their manager has an appropriate level of awareness/detail on projects to support.
• Self-starter - capable of managing projects independently and building relationships with internal/external stakeholders.
• Strong verbal, written and communication skills
• Track record of delivering key business results
• Financial Services marketing experience would be an asset

What we offer [For full-time permanent roles]

• Competitive discretionary bonus
• Market leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up while you care for your little one
• Generous vacation policy and personal days
• Virtual events to connect with your fellow colleagues
• Professional development and comprehensive Career Development program
• A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger - and our people thrive - when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.

We provide a barrier-free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.

EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

To learn more, visit eqb.investorroom.com and eqbank.ca.