Senior Growth Marketer

Wing Assistant; Vancouver; On-site; CAD 80,000 - 160,000; Full time

Job summary

An innovative tech company is actively seeking a Growth Marketer to lead digital acquisition and conversion strategies. The ideal candidate has 3+ years in performance marketing, preferably in a B2B environment, and a proven track record managing substantial ad budgets. This role offers high autonomy and the opportunity to shape impactful marketing strategies in a high-growth startup atmosphere.

Benefits

Competitive salary

Equity grant

Health insurance

High autonomy

Fast path to leadership

Qualifications

• Minimum of 3 years of experience in digital marketing with a focus on performance.
• Experience managing budgets for large advertising platforms.
• Strong analytical and experimentation mindset.

Responsibilities

• Oversee performance marketing campaigns on various platforms.
• Collaborate on go-to-market strategies and design growth experiments.
• Optimize landing pages and implement CRO strategies.

Skills

Digital Marketing

Performance Focus

B2B Experience

Landing Page Optimization

Strong Copywriting

Proficiency in Google Ads

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

Framer

Job description

Job Description

We are hiring top-tier talent for Wing Assistant, an innovative venture-backed company based in Silicon Valley dedicated to building virtual talent solutions, and now working on next-gen cutting-edge AI-powered products for business clients worldwide.

We’re creating world-class AI solutions that redefine industries. If you’re looking for a challenging and high-impact role at a fast-paced startup, this is it.

What it'll be like working at Wing Assistant:

Move fast and break things:

This is a company with zero bureaucracy and high impact. We are building world-class products, hiring a world-class team, and investing heavily in our products and marketing. We seek talents willing to go above and beyond. Deadlines may be tight, expectations high. If you prefer a standard 9-5 job, this isn’t the place for you.

Autonomy & Creativity:

We value decision-makers and innovators. You’ll have the authority to make decisions and lead your area.

Remote First:

Wing is remote-first; strong self-discipline, communication, ownership, and accountability are essential.

High Impact:

Your work will influence thousands of users immediately, with direct feedback. You’ll work directly with C-level executives.

Job Overview:

We seek a Growth Marketer to drive acquisition, conversion, and experimentation across digital channels. This full-stack performance marketing role requires strong foundations, creative problem-solving, and broad marketing skills. You’ll collaborate with our SVP of Marketing and executive team to scale campaigns and launch initiatives.

Key Responsibilities:

1. Performance Marketing

• Manage campaigns on Google Search, Meta Ads, LinkedIn Ads, Bing, and emerging platforms
• Research keywords, create campaigns, optimize bids, test creatives
• Explore new platforms like Reddit, X/Twitter, TikTok, programmatic
• Analyze ad performance, conversion paths, CAC metrics

2. Landing Pages & CRO

• Build, test, optimize landing pages (Framer experience preferred)
• Implement A/B and multivariate tests
• Track behavioral data using Hotjar, GA4, Posthog, etc.

3. Strategy & Execution

• Collaborate on go-to-market strategies
• Design and execute growth experiments
• Lead projects across lifecycle, funnel, or community

4. Marketing Operations

• Support hiring and onboarding
• Address operational gaps in SEO, lifecycle, communications
• Create scalable systems and documentation

5. Creatives & Copy

• Produce and test basic creatives
• Excellent English copywriting and landing page iteration
• Bonus: experience with short videos, motion graphics, Canva/Figma

6. Cross-Channel Growth

• Assist with influencer outreach, co-marketing, affiliate testing
• Manage email flows and lifecycle campaigns
• Shape brand narrative across touchpoints
• Experience with thought leadership content is a plus

Qualifications:

Experience

• 3+ years in digital marketing, performance focus, B2B preferred
• Experience managing large budgets on Google, Meta, LinkedIn
• Proficient in landing page optimization and CRO
• Experience with AI tools like ChatGPT, Claude
• Startup or high-growth background preferred
• Experience with SaaS or AI product marketing advantageous

Skills

• Strong understanding of marketing fundamentals, analytics, experimentation
• Proficiency in Google Ads, Meta Ads, LinkedIn Ads, GA4, Framer
• Strong copy and design instincts; capable of asset creation or guiding freelancers
• Experience with automation tools like Zapier, n8n, Make
• Bonus: email marketing (Customer.io, Klaviyo, Mailchimp), influencer outreach

Mindset

• Self-starter, thrives in ambiguity and rapid iteration
• Collaborative, low-ego team player, willing to do the work
• Operates with urgency, outcome-focused
• Willing to work across time zones and handle varied projects

Benefits:

• Competitive salary
• Equity grant
• Resources and team support
• Health insurance
• High autonomy
• Fast path to leadership

Location:

This is a remote role open to applicants across Canada.

Salary: $80,000 - $160,000/year