Senior Growth Marketer

Wing Assistant; Toronto; On-site; CAD 80,000 - 160,000; Full time

Job summary

A dynamic startup is seeking a Growth Marketer to spearhead performance marketing and acquisition initiatives. The ideal candidate will have deep experience in digital marketing, managing budgets, and optimizing landing pages. This role offers the opportunity to work closely with an executive team, drive innovative campaigns, and help shape the company's growth trajectory in a fast-paced environment.

Benefits

Competitive compensation

Equity grant

Health insurance

High autonomy

Fast track to leadership

Qualifications

• 3+ years in digital marketing focused on B2B performance marketing.
• Proven management of significant budgets across major advertising platforms.
• Experience building and optimizing landing pages.

Responsibilities

• Manage and optimize performance marketing campaigns across various platforms.
• Build, test, and optimize landing pages to improve conversion rates.
• Collaborate with the marketing team to design and execute growth experiments.

Skills

Digital marketing experience

Performance marketing

Copywriting

Analytics

Tools

Google Ads

Meta Ads

LinkedIn Ads Manager

GA4

Framer

Job description

Job Description

We are hiring top-tier talent for Wing Assistant, an innovative venture-backed company based in Silicon Valley dedicated to building virtual talent solutions, and now working on next-gen cutting-edge AI-powered products for business clients worldwide.

We’re creating world-class AI solutions that redefine industries. If you’re looking for a challenging and high-impact role at a fast-paced startup, this is it.

What it'll be like working at Wing Assistant:

Move fast and break things:

This is a company with zero bureaucracy and high impact. We are building world-class products, hiring a world-class team, and investing heavily in our products & marketing. We seek talents willing to go above and beyond. Deadlines may be tight, expectations high. If you prefer a standard 9-5, this isn't for you.

Autonomy & Creativity:

We value decision-makers and innovators. You’ll have the authority to make decisions and lead your functional area.

Remote First:

Wing is a remote employer, so strong self-discipline, communication, ownership, and accountability are essential.

High Impact:

Your work will directly influence thousands of users, with immediate deployment and feedback. You’ll work directly with C-level executives.

Job Overview:

We seek a Growth Marketer to drive acquisition, conversion, and experimentation across all major digital channels. This hands-on, full-stack marketing role requires strong performance marketing skills, creative problem-solving, and the ability to operate across various initiatives. You will collaborate closely with our SVP of Marketing and executive team to scale campaigns, launch new initiatives, and fill key gaps as we grow.

Key Responsibilities:

1. Performance Marketing

• Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and emerging platforms
• Research keywords, create campaigns, manage bidding strategies, test creatives
• Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
• Analyze ad performance, conversion paths, and CAC metrics with strong analytical rigor

2. Landing Pages & CRO

• Build, test, and optimize landing pages (Framer experience preferred)
• Implement A/B and multivariate tests to improve conversion rates
• Track behavioral data using tools like Hotjar, GA4, Posthog, or similar

3. Strategy & Execution

• Collaborate with the SVP of Marketing on new go-to-market strategies
• Design and execute growth experiments
• Own and drive special projects across lifecycle, funnel optimization, or community
• Support project advancement

4. Marketing Operations

• Support hiring and onboarding of marketing team members
• Address operational gaps in SEO, lifecycle, or communications
• Develop systems and documentation for scaling

5. Creatives & Copy

• Produce and test basic creatives
• Strong copywriting skills for landing pages and ads
• Bonus: experience with short-form videos, motion graphics, Canva, Figma

6. Cross-Channel Growth

• Assist with influencer outreach, co-marketing, and affiliate testing
• Manage email flows and lifecycle campaigns
• Shape messaging across touchpoints, collaborating with product and content teams
• Experience with thought leadership content is a plus

Qualifications:

Experience

• 3+ years in digital marketing, with a focus on performance marketing and B2B
• Proven management of significant budgets across Google, Meta, LinkedIn, etc.
• Experience building or optimizing landing pages with CRO best practices
• Experience with AI tools like ChatGPT, Claude, etc.
• Startup or high-growth company background preferred
• Experience with SaaS and/or AI product marketing preferred

Skills

• Deep understanding of marketing fundamentals, analytics, and experimentation
• Proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, Framer
• Strong copy and design instincts; capable of creating assets or guiding freelancers
• Experience with marketing automation tools like Zapier, n8n, Make
• Bonus: experience with email marketing platforms like Customer.io, Klaviyo, Mailchimp, influencer outreach

Mindset

• Self-starter thriving in ambiguity and rapid iteration
• Collaborative, low-ego team player willing to do the work
• Operate with urgency, prioritize outcomes
• Willing to work across time zones and handle diverse projects

Benefits:

• Competitive compensation
• Equity grant
• Resources and team support
• Health insurance
• High autonomy
• Fast track to leadership

Location:

This is a remote role open to applicants across Canada.

$80,000 - $160,000 a year