Senior Growth Acquisition Manager

Neo Financial Technologies Inc.; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A rapidly expanding fintech company in Ontario seeks a Senior Growth Acquisition Manager to lead the strategy and execution of paid media campaigns. You will impact user acquisition and drive ROI through detailed analysis and optimization. The ideal candidate should have proven expertise in media optimization and a strong analytical mindset, thriving in fast-paced environments. The role requires collaboration across multiple channels, ultimately contributing to the company's growth trajectory.

Benefits

Equity through stock options

Inclusive work environment

Team collaboration

Qualifications

• Proven expertise in running and optimizing paid media campaigns.
• Strong analytical mindset to translate data into actionable strategies.
• Demonstrated expertise in optimizing user experiences across customer funnels.
• Autonomous and detail-oriented with a track record of measurable results.
• Innovative thinker thriving in fast-paced environments.

Responsibilities

• Influence strategy and execution of paid campaigns across multiple platforms.
• Develop full-funnel campaigns with clear KPIs and performance targets.
• Drive conversion rate optimization through detailed analysis.
• Build and execute A/B testing frameworks to improve performance.
• Collaborate with teams addressing customer journey barriers.

Skills

Paid media optimization

Analytical mindset

Data-driven insights

End-to-end funnel ownership

Innovation

Tools

Google Ads

Meta (Facebook/Instagram)

TikTok

YouTube

LinkedIn

Job description

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly expanding tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• LinkedIn’s Top Startup in Canada for 2022 and 2023
• Top-ranked mobile apps and credit cards
• Team of 700+ people
• 1M+ customers

The Role

As Senior Growth Acquisition Manager, you will influence the strategy, execution, and optimization of our paid media campaigns across multiple channels. You’ll play a critical role in acquiring high-quality users/customers, scaling spend efficiently, and improving our ROI through continuous testing, analysis, and optimization. This is an opportunity to have a direct impact on Neo’s growth trajectory while working in a highly visible, cross-functional role. The position can either be located in Calgary or Toronto. If located in Toronto quarterly travel to the Calgary office would be required.

What you'll be doing:

• Influence the end-to-end strategy and execution of paid campaigns across platforms like Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, and emerging channels.
• Develop and manage full-funnel campaigns (awareness, consideration, conversion) with clear KPIs and performance targets.
• Driving conversion rate optimization across the customer funnel through detailed analysis, segmentation, and iterative experimentation strategies.
• Building and executing A/B testing and segmentation frameworks to uncover and act on opportunities for improving funnel performance.
• Analyzing data to identify bottlenecks and tailoring customer experiences for different segments to maximize conversion rates.
• Collaborating with cross-functional teams to address barriers in the customer journey and align strategies around key customer segments.
• Reporting on KPIs such as leads, conversion rates, and segmented performance, and providing leadership with actionable recommendations to drive growth.

Who we are looking for:

• Proven expertise in running and optimizing paid media across Google Ads, Meta, TikTok, and other key platforms.
• A strong analytical mindset with the ability to iterate and segment customer journeys, translating data into actionable strategies for improvement.
• Demonstrated expertise in optimizing user experiences across the funnel, leveraging data-driven insights to improve conversion rates while balancing long-term growth and short-term results.
• Autonomous and detail-oriented with a track record of owning complex funnels end-to-end and driving measurable results.
• Innovative thinker who thrives in fast-paced, ambiguous environments, consistently delivering impactful outcomes through experimentation and iteration.

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to do our best work for our customers. Our commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and continuous support. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we’re looking for change-makers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

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