Senior Graphic Designer - Digital AI & Creative Production

ROC Media Inc.; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

ROC Media Inc. is seeking a highly creative and digitally fluent Senior Graphic Designer to craft visually compelling assets across digital, social, web, and print platforms.

You will collaborate with creative, strategy, and ad operations teams to deliver world-class work for a diverse client roster in a fast-paced agency environment. Strong production capabilities and an enthusiasm for design innovation are essential.

Qualifications

• 6+ years of professional graphic design experience.
• Strong portfolio demonstrating conceptual thinking, digital design, branding, and campaign work.
• Advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience designing for digital marketing platforms, social media, and online advertising.
• Solid understanding of typography, layout, color theory, and visual hierarchy.
• Excellent communication and collaboration skills.
• Working knowledge of HTML5, digital asset preparation, and web-based design.

Responsibilities

• Generate innovative creative concepts and visual ideas for campaigns, brands, and marketing initiatives.
• Participate in creative brainstorming, pitch development, and campaign ideation.
• Translate marketing strategy and client goals into powerful visual storytelling.
• Design and produce high-quality digital and print assets, including digital ads, website graphics, brand identities, and print collateral.
• Execute designs from concept through final production with attention to detail.
• Develop conversion-focused creative for digital performance marketing and support A/B testing.

Skills

Conceptual thinking

Digital design

Branding

Typography

Time management

Team collaboration

HTML5/web design

Communication

Education

Bachelor’s degree in Graphic Design or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Creative Suite

Figma

Job description

We are seeking a highly creative and digitally fluent Senior Graphic Designer who combines strong conceptual thinking with modern production capabilities, including AI-assisted design workflows and digital content creation.

This role requires a designer who can generate ideas, design visually compelling assets, and bring concepts to life across digital, social, web, and print platforms. You will work closely with our creative, strategy, and ad operations teams, helping deliver world-class creative for a diverse roster of high-performing clients.

The ideal candidate thrives in a fast-paced agency environment, has a passion for design innovation, and understands how creative assets perform in modern digital marketing ecosystems.

Key Responsibilities

• Generate innovative creative concepts and visual ideas for campaigns, brands, and marketing initiatives.
• Participate in creative brainstorming, pitch development, and campaign ideation.
• Translate marketing strategy and client goals into powerful visual storytelling.

Design & Production

• Design and produce high-quality digital and print assets, including:
• Digital advertising assets
• Website and landing page graphics
• Brand identity and logos
• Print collateral and marketing materials
• Execute designs from concept through final production while maintaining exceptional quality and attention to detail.

Digital & Performance Creative

• Design creative optimized for digital performance marketing, including paid social and display advertising.
• Develop conversion-focused creative aligned with campaign objectives.
• Support A/B testing and iterative design improvements based on performance insights.

AI-Assisted Creative Workflows

• Leverage AI tools and automation to enhance ideation, concept exploration, production efficiency, and creative scalability.
• Use generative AI platforms to assist with visual exploration, mockups, content ideation, and creative variations.
• Stay at the forefront of AI-driven design tools and emerging creative technologies.
• Work closely with creative, account management, and media teams to ensure alignment with client strategies.
• Participate in internal reviews, brainstorming sessions, and campaign planning.
• Present creative ideas and design solutions clearly and confidently.

Brand & Quality Control

• Maintain consistent brand standards across all creative deliverables.
• Ensure final assets meet platform specifications, performance requirements, and production standards.

Required Skills & Experience

• 6+ years of professional graphic design experience, preferably within a creative or advertising agency environment.
• A strong portfolio demonstrating conceptual thinking, digital design, branding, and campaign work.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience designing for digital marketing platforms, social media, and online advertising.
• Solid understanding of typography, layout, color theory, and visual hierarchy.
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Working knowledge of HTML5, digital asset preparation, and web-based design.

Bonus Skills (Highly Valued)

• Experience with AI design tools and generative creative platforms.
• Motion graphics, video editing, or animation (After Effects, Premiere Pro, etc.).
• Experience creating paid media creative for Meta, Google, and programmatic platforms.
• Familiarity with Figma or modern digital design tools.
• Storyboarding and campaign concept development.
• Experience in real estate, lifestyle, or performance marketing creative.

What We're Looking For

The ideal candidate is:

• Conceptually strong — able to generate ideas, not just execute them
• Digitally fluent — understands modern marketing creative
• AI curious and forward-thinking — embraces new creative technologies
• Production capable — able to move ideas into finished assets efficiently
• Collaborative — thrives in a team-based creative environment

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field (or equivalent experience).
• 6+ years professional design experience.
• A strong digital portfolio demonstrating creative range and production excellence.