Senior Engagement Strategist (Pharma agency MG)

Avalere Health; Canada; Remote; USD 105,000 - 120,000; Full time

Job summary

An established industry player is seeking a Sr. Engagement Strategist to lead the development of innovative customer engagement strategies in the healthcare sector. This role is pivotal in creating omni-channel engagement plans that align with client goals. The ideal candidate will have over 8 years of experience in strategic planning within a healthcare or pharma advertising context, showcasing exceptional communication skills and a knack for storytelling. Join a dynamic team that values collaboration and innovation, and contribute to meaningful healthcare solutions that empower every patient.

Benefits

Generous company pension/retirement plan

Private medical insurance

Comprehensive employee wellbeing initiatives

Compelling time-off policy

Flexible working practices

Qualifications

• 8+ years in strategic planning or marketing in healthcare/pharma.
• Experience as a lead Engagement Strategist with superb communication skills.

Responsibilities

• Develop and manage strategic deliverables for clients.
• Create omni-channel engagement strategies aligned with business objectives.

Skills

Patient/DTC experience

Strategic planning

Marketing experience

Superb communication skills

Storytelling

Education

Bachelor's degree

Tools

Omni-channel engagement tools

Customer data analysis tools

Job description

About Avalere Health

Guided by a single mission to make EVERY PATIENT POSSIBLE, our Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for. Equally.

Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition. Partnering with our clients, we are building a world where healthcare is not a barrier. And no patient is left behind.

We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity, SenseMaking allows us to transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team—known as SenseMakers—strive each day to make EVERY PATIENT POSSIBLE.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

The Sr. Engagement Strategist is responsible for developing and managing strategic deliverables for clients. This role involves overseeing and executing the day-to-day engagement needs of the business, requiring both strategic and executional expertise.

What you'll do:

• Support engagement lead in the creation of customer engagement strategies that align with the client’s business objectives and growth targets
• Develop omni-channel engagement plans, personas, journey maps, ecosystems, and activation briefs
• Experience developing content and tactical strategies for various omni-channels such as website, display, social, CRM, and point of care.
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Collaborate and co-create with various internal departments such as brand planning, media, account, and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
• Leverage customer data and insights to design engagement strategies that enhance customer experience.
• Present engagement results to executive leadership to demonstrate the impact of strategies.
• Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results.
• Stay current with industry trends, best practices, and emerging technologies related to customer engagement.
• Embrace a culture of collaboration and innovation within the team, encouraging continuous improvement in engagement strategies

About you:

• Must have Patient/DTC experience
• Experience as a lead Engagement Strategist
• 8+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment
• Relevant category and launch experience
• Experience utilizing strategic tools for analysis
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Bachelor's degree

$105,000 - $120,000 a year

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.