Senior Email Marketing Specialist

SurveyMonkey; Ottawa; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company in the survey industry seeks a Senior Email Marketing Specialist to enhance and manage their email marketing initiatives. You'll be responsible for strategy and implementation focused on onboarding and retention. This role requires a data-driven approach and strong project management skills. Ideal candidates will have at least 5 years of email marketing experience with major email service providers.

Qualifications

• 5+ years of experience in email marketing, proven track record.
• Experience building and scaling automated email marketing programs.
• Understanding of CAN-SPAM, deliverability, A/B testing.

Responsibilities

• Own and optimize email marketing campaigns across customer lifecycle.
• Develop multi-channel customer journeys for personalized experiences.
• Analyze campaign performance and provide actionable insights.

Skills

Email marketing best practices

Strategic thinking

Analytical mindset

Cross-functional collaboration

Project management

Tools

Marketo

HubSpot

Salesforce Marketing Cloud

Iterable

Braze

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com .

What we’re looking for

Our Email Marketing team is responsible for creating and driving email programs that guide customers through their lifecycle, from their first interaction to becoming loyal advocates. We are a passionate and data-driven team, focused on delivering exceptional experiences that showcase the value of SurveyMonkey and delight customers.

We are looking for a strategic and customer-obsessed Senior Email Marketing Specialist to own and elevate our email programs, focused on customer onboarding, product adoption and engagement. This person will be a hands-on leader, ready to dive in and re-imagine our existing email initiatives. If you are passionate about creating impactful, personalized customer experiences at scale, we want to talk to you.

What you’ll be working on

• Own the strategy, execution, and optimization of email marketing campaigns across the customer onboarding, product adoption, and engagement lifecycle stages.
• Up-level existing campaigns and create brand new ones to take full advantage of our marketing tech stack as it evolves.
• Develop intelligent, multi-channel customer journeys, translating data into personalized experiences that drive user activation, maturity, and long-term retention.
• Partner with cross-functional teams, including other Marketing functions, Product, Data Engineering, and Desig,n to drive cohesive and compelling customer communications.
• Monitor and analyze campaign performance, identify key insights, and report on core metrics, translating data into actionable recommendations for continuous improvement.
• Manage the end-to-end production of our monthly customer newsletter, from content curation to performance tracking and optimization.

We’d love to hear from people with

• 5+ years of experience in email marketing, with a proven track record of success and hands-on execution experience in one or more major ESPs (e.g., Marketo, Braze, HubSpot, Salesforce Marketing Cloud, Iterable).
• Demonstrated experience building and scaling sophisticated, automated email marketing programs and journeys that have demonstrably impacted customer engagement, retention, and growth.
• A deep understanding of email marketing best practices, including CAN-SPAM, deliverability, A/B testing, user journeys, and dynamic content.
• A history of effective cross-functional collaboration, with the ability to influence partners and work effectively across multiple teams to achieve shared goals.
• A proactive, "go-getter" mentality with a strong sense of ownership and the ability to drive complex projects from concept to completion in a fast-paced environment.
• A strategic and analytical mindset, with the ability to think critically, see the big picture, and translate business objectives into high-impact marketing strategies.
• Prior experience with an ESP migration is preferred.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI - Hybrid

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service , learning and development opportunities like Curiosity Week , and our C.H.O.I.C.E Fund .

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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