Senior Email Marketing Manager

AfterShip; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading eCommerce solutions provider is seeking a Senior Email Marketing Manager to enhance email marketing strategies focused on customer lifecycle. This role requires 3+ years of B2B experience, proficiency in email marketing tools, and strong analytical skills. Join a dynamic team prioritizing growth and innovation, with flexible work options available.

Benefits

Competitive pay

Remote-first/hybrid work options

Health coverage from day 1

Retirement plans with company match

Annual learning & wellness benefits

Monthly book perk

Career growth opportunities

In-office lunch and commuter benefits at hubs

Qualifications

• 3+ years of B2B email marketing experience, preferably in SaaS or e-commerce.
• Knowledge of global email regulations and best practices.
• Detail-oriented, self-motivated, and able to manage multiple projects.

Responsibilities

• Develop and execute email strategies for lead acquisition and retention.
• Manage automated workflows using tools like HubSpot.
• Analyze performance metrics to improve effectiveness and ROI.

Skills

B2B email marketing experience

Proficient in HubSpot

Strong English writing skills

Analytical mindset

Project management skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

Mailchimp

Job description

Join us to apply for the Senior Email Marketing Manager role at AfterShip.

About Us

AfterShip, recognized as a Great Place to Work Certified company, is leading innovation in the global eCommerce landscape. Our mission is to empower eCommerce retailers to create and manage exceptional online shopping experiences. We power over 4.4 billion shipment trackings for more than 20,000 global brands, including Samsung, GymShark, Dr. Squatch, Citizen, Mejuri, and Aesop. We are pioneering AI-driven post-purchase solutions such as smart shipment tracking, returns management, personalized product recommendations, and AI-powered delivery estimates.

Having secured a $66 million Series B funding in 2021, we are accelerating growth and shaping the future of eCommerce.

At AfterShip, we cultivate a diverse, high-performing culture that encourages collaboration and experimentation globally. Despite over 10 years of operation and 450 team members across 8 offices, we maintain a dynamic, agile environment.

We operate with a flat team structure, offering opportunities to contribute ideas and take ownership, making a meaningful impact. If you're seeking a platform to achieve your professional goals and work with talented teams, join us.

Your Mission :

As the Email Marketing Manager, you will own and expand our email marketing channel as a key component of our customer lifecycle strategy, focusing on lead acquisition, nurturing, cross-selling, and retention—particularly in the North American market.

You will report to the Lifecycle Marketing Lead (based in APAC) and collaborate with Marketing Operations, Product Marketing, Sales, and Design teams. Your work will influence business growth through launching data-driven email programs that guide prospects and customers through the funnel.

This remote role prefers candidates in North America. You should be prepared for early or late calls 1-2 times weekly to coordinate with teams in Asia and Europe. The environment is fast-paced and metrics-driven, with opportunities to broaden responsibilities as the email channel scales.

What You'll Do :

• Develop and execute email strategies supporting lifecycle stages like lead acquisition, nurturing, cross-selling, onboarding, and retention.
• Manage automated workflows (e.g., welcome series, re-engagement campaigns) using tools like HubSpot, optimizing segmentation and targeting.
• Analyze performance metrics (open rates, CTR, conversions, revenue) and conduct A/B tests to improve effectiveness and ROI.
• Collaborate with marketing ops, product marketing, and design teams to ensure alignment with brand standards and business goals.
• Maintain compliance with email regulations (GDPR, CAN-SPAM) and best practices in data management.
• Stay updated on email marketing trends (AI personalization, interactive content) and implement new tactics to grow the channel.

Who We're Looking For :

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of B2B email marketing experience, preferably in SaaS or e-commerce.
• Proficiency with platforms like HubSpot, Mailchimp, or Instantly.ai.
• Strong English writing skills with a record of high-converting emails.
• Knowledge of global email regulations and best practices.
• Analytical mindset with experience leveraging data for strategy improvement.
• Excellent collaboration and project management skills.
• Detail-oriented, self-motivated, and comfortable in a fast-paced, global environment.

We value diverse experiences and encourage applicants who may not meet every qualification exactly. If you're passionate about our mission, we welcome your application.

Why You Should Join Us :

• Great Place to Work Certified—celebrating diversity and collaboration.
• Innovative & inclusive culture driven by curiosity, creativity, and teamwork.
• Ambitious mission to transform eCommerce with opportunities for growth.
• Supportive environment for personal and professional development.
• Flexible work setup: remote or hybrid options at our hubs in Toronto, Austin, Barcelona.

Perks :

• Competitive pay
• Remote-first/hybrid work options
• Health coverage from day 1
• Retirement plans with company match
• Annual learning & wellness benefits
• Monthly book perk
• Career growth opportunities
• In-office lunch and commuter benefits at hubs

We are committed to equal opportunity and providing accommodations during recruitment. Please inform us if needed.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Software Development