Senior eCommerce Marketing Specialist

Panasonic North America; Mississauga; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

A leading company, Panasonic Canada Inc., seeks a Senior eCommerce Marketing Specialist to manage the growth of its direct sales channel. This hybrid role, based in Mississauga, combines responsibilities in digital marketing, analytics, and customer engagement to drive sales and enhance customer experience. Candidates should have a strong background in eCommerce with relevant degree and skills in analytics and email marketing.

Benefits

Comprehensive Medical, Dental and Vision Coverage

Group Retirement Savings Plan (RSP)

Generous Parental Leave Top Up

Education Assistance Program

Employee Purchase Program

Employee & Family Assistance Program (EFAP)

Competitive Rates on Home and Auto Insurance

Onsite Events

Qualifications

• 3-4 years related experience in eCommerce or digital marketing.
• Solid understanding of eCommerce platforms and digital merchandising.
• Exceptional knowledge of Google Analytics and email marketing systems.

Responsibilities

• Leads management and growth of eCommerce direct sales channel.
• Manages the promotional calendar and engages with customer segments.
• Monitors eCommerce metrics and develops improvement strategies.

Skills

Digital marketing

Email marketing

Analytics

Problem solving

Negotiation

Education

Bachelor's degree in eCommerce, digital marketing, or related discipline

Tools

Adobe Commerce

Google Analytics

Salesforce Marketing Cloud

Microsoft Office

Job description

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Overview

Panasonic Canada Inc. is currently looking to hire for the position of Senior eCommerce Marketing Specialist.

Leads and plans the development and growth of the eCommerce direct sales channel for PCI's Consumer and LDS divisions. Leads the day-day operations and execution of pricing, promotions, product inventory and marketing activities including audience growth and digital engagement initiatives. Cultivates and analyzes market insights, trends, proprietary digital data and channel insights to inform analytically sound business and channel recommendations. Responsible for the development of D2C / ecommerce playbooks as the roadmap for channel operations.

This is a full-time position.

This position is hybrid. Any office-based work will be performed from our Mississauga office at Ambler Drive.

Responsibilities

• Provides day-to-day management of the Panasonic D2C ecommerce site including the development and management of a quarterly tactical pricing and promotional calendar with acquisition and engagement programs designed to achieve / exceed established PCI eCommerce objectives.
• Manages promo calendar complexities including targeted activity for each of PCI's 8 customer segments and the sensitives of possible channel conflict across all national, regional and independent dealers in collaboration with sales and product teams.
• Creates, maintains and manages ecommerce ‘playbooks and best practices documentation relevant to the unique operational and support requirements of ecommerce and D2C channels.
• Monitors and recommends actions for eCommerce site traffic and engagement, email campaign results and promotional program activities within a defined dashboard of direct channel analytics.
• Measures and analyzes the performance of key tactical programs, reporting on campaign results and website metrics to identify successes and improvements and recommend / execute new traffic and organic growth opportunities.
• Leads dashboarding, data and analytics development and analysis for PCI's D2C ecommerce. Generates market, consumer and shopper insights. Leverages and shares insights across product management, sales and eCommerce teams.
• Leads, Creates and executes high volumes of promotional and content engagement email campaigns to drive PCI's owned ecommerce traffic and sales in collaboration with the content marketing specialist.
• Manages and executes digital ecommerce advertising campaigns on Google Marketplace to grow digital audience, deliver campaign ROI and increase channel revenue and margin.
• Leads the digital shelf merchandising for PCI's owned ecommerce platform and all partner D2C and eCommerce sites. Leads cross functional stakeholder groups to continually improve visibility and tracking of ecommerce business POS and channel insights to inform business decisions. Manages PCI owned ecommerce site product forecasting across all product categories.
• Leads the execution and management of tools and technology enablers to enhance the online customer experience, identifying new ecommerce growth, functionality development and digital experience opportunities to increase D2C ecommerce business. Establishes the roadmap and delivery of the omni-channel customer journey.

Qualifications

• Bachelor's degree, Community College Diploma, or equivalent relevant experience in eCommerce, digital marketing, shopper marketing, CRM or related discipline. 3-4 years related experience.
• Requires a solid understanding of eCommerce platforms and digital merchandising. Experience with Adobe Commerce.
• Exceptional knowledge of Google Analytics and very good experience with email marketing and deployment systems (Salesforce Marketing Cloud preferred) and online CMS (content management systems).
• Enhance working proficiency in Visio or similar process flow software beneficial. Knowledge and experience working with SAP and design software, such as the Adobe suite of products, would be an asset.
• Requires a solid working knowledge of Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Problem solving required for analysis of website traffic and shopper analytics, competitive activity, marketing and sales program results to develop eCommerce strategies.
• Manages time and resources effectively to meet project deliverables. Utilizes digital tools to research competitive information.
• Translates marketing concepts into sales driven messages through coordination with content marketing, email design, content and translation services.
• Work performed requires excellent communication skills and ability to establish and maintain rapport with key internal and external stakeholders.
• Inform, educate and influence will be required to obtain alignment and approval of eCommerce marketing & sales programs, email communication curriculum and messaging and promotional / offer pricing.
• Strong negotiation skills required when working with external partners.

BENEFITS & PERKS - WHAT’S IN IT FOR YOU :

Panasonic Canada prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.

• Comprehensive Medical, Dental and Vision Coverage with a Health Spending Account
• Group Retirement Savings Plan (RSP)
• Generous Parental Leave Top Up
• Education Assistance Program / Tuition Reimbursement
• Employee Purchase Program
• Employee & Family Assistance Program (EFAP)
• Competitive Rates on Home and Auto Insurance
• Onsite Events!
• And many more benefits & perks

HYBRID WORK MODEL

Panasonic Canada Inc. supports a hybrid work model. We understand that flexibility is essential for employees to do their best work while also balancing personal and life needs. Employees can expect to be in the office for a variable number of days per week based on the needs of the business unit, while having the ability to also work remote.

Panasonic Canada Inc. offers a Flexible Work Options policy which includes the ability to work remote, mobile, and create a compressed work schedule.

Who We Are

Meet Panasonic! Panasonic Canada Inc., a subsidiary of Panasonic Corporation of North America, is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions for its business and government clients. Panasonic is creating technologies that move us.

At Panasonic Canada, we do more than just offer great products and solutions. We pride ourselves in promoting gender and culture equality, as well as encouraging personal growth and success to elevate our 350+ employees to their full potential. Their passion has been one of the driving forces behind our success for more than 100 years.

How To Apply

Please include a PDF copy of your current resume.

DIVERSITY, EQUITY, & INCLUSION AT PANASONIC CANADA, INC.

In order to drive our business to continued heights, our business practices and our contribution to society must be rooted in diversity, equity, and inclusion. We foster an environment in which everyone is able to share their voice and talents, in a safe space, where they have the opportunity and resources to fully realize their potential. We are therefore committed to developing and realizing programs, tools and processes that ensure a diverse, equitable and inclusive environment for our employees.

AODA POLICY

Panasonic Canada Inc. has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

Only candidates selected for an interview will be contacted.

We thank you for your interest in working for Panasonic Canada Inc.

REQ-151856

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Appliances, Electrical, and Electronics Manufacturing

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