Senior Director - Sales

Socket.dev; Calgary; On-site; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Bonus or sales incentive plan

Commission structure

Benefits program

Job summary

Wesco, a leading B2B distributor and logistics provider, seeks an experienced sales leader to develop go-to-market strategies, manage key accounts, and drive quota attainment. The role emphasizes cross-functional coordination and staff development across national and regional levels.

You will forecast sales and profit, maintain supplier relationships, and monitor market trends to sustain growth and customer satisfaction. Strong leadership and travel readiness are essential.

Qualifications

• Bachelor’s degree preferred in sales, business, engineering, or a related field.
• 10+ years in a related industry sales role.
• 7+ years leading staff and programs at national, district, or regional level.
• Experience managing direct reports and level managers (e.g., Sales Manager).
• Strong grasp of strategic planning, resource allocation, and leadership.
• Deep knowledge of the distribution industry and related products.
• Proven ability to analyze and implement sales strategies to meet forecasts.
• Ability to present a professional sales approach to help others achieve goals.
• Proven experience in delivering customer service and satisfaction metrics.
• Excellent verbal, written, analytical, and interpersonal skills; teamwork oriented.
• Willingness to travel 25%–50%.

Responsibilities

• Develops go to market strategy for the end market within the business unit.
• Prioritizes opportunities and ensures resourcing by the center of excellence.
• Develops and administers sales plans to achieve quota and customer satisfaction.
• Achieves annual sales and gross profit by implementing strategies with management.
• Forecasts sales volume and profit for existing and new lines and customers.
• Maintains supplier relationships at national, regional, and local levels.
• Coordinates order service with account reps on quotations and proposals.
• Maintains staff by recruiting, onboarding, and training employees.
• Monitors performance and conducts coaching and evaluations.
• Stays current with market trends and competitive activity.

Skills

Sales leadership

Strategic planning

Team management

Market analysis

Customer relationships

Communication

Cross-functional collaboration

Forecasting

Problem solving

Travel readiness

Education

Bachelor’s degree - Sales, Business Admin, Engineering, or relevant field

High School Degree or Equivalent

Job description

Responsibilities

• Develops go to market strategy for the specific end market within the business unit.
• Prioritizes opportunities identified by business unit and ensures opportunity is being resourced by the center of excellence.
• Develops and administers sales plan to ensure customer satisfaction, assigned quota attainment, and highly skilled and motivated staff.
• Achieves annual sales and gross profit plan by implementing sales strategies and analyzing trends and results in conjunction with regional and business unit management team.
• Establishes sales objectives.
• Forecasts expected sales volume and profit for existing and new product lines and customers.
• Ensures establishment and expansion of national, regional, and local supplier relationships.
• Maintains sales volume, product mix, and selling price by keeping current with market supply and demand, changing trends, economic indicators, and competitors.
• Coordinates order service by directing account representatives on quotations, proposals, project order management techniques, and customer complaint resolution.
• Maintains sales staff by recruiting, selecting, orienting, and training employees.
• Maintains sales staff results by counseling and disciplining employees, planning, monitoring, and appraising job results.
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, and participating in professional societies.
• Forecasts and communicates intricate details to senior management.

Qualifications

• High School Degree or Equivalent required; Bachelor’s Degree - Sales, Business Administration, Engineering, or relevant field preferred
• 10+ years Related industry professional sales experience
• 7+ years experience leading and managing staff and programs at national, district or regional level
• Experience managing direct reports/level managers within the job family (ex. Sales Manager)
• Business and management principles, including strategic planning, resource allocation, leadership techniques, and coordination of people and resources
• In-depth knowledge of distribution industry, related solutions, and products
• Demonstrated ability to analyze, initiate and implement sales strategies to achieve forecasted goals
• Ability to present professional sales approach to help people achieve personal and positional goals
• Proven success in providing customer and personal services, including customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
• Strong verbal, written, analytical, persuasion and interpersonal skills
• Ability to exercise teamwork, leadership and flexibility
• Excellent time management and computer skills
• Ability to travel 25% - 50%

This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.

For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.

In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here.

At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on.

Our Company’s greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to thrive.

Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.

Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer.

Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

This posting is for a current, active vacancy intended for immediate hire.