Senior Director of Business Solutions & Strategic Alliances

Workplace Options; Canada; Remote; CAD 100,000 - 130,000; Full time

Job summary

A leading wellbeing solutions provider is seeking a Strategic Sales Director to expand their reseller network remotely. The ideal candidate will have 5-7 years of B2B sales experience, strong communication skills, and a proven track record in market development. In this high-impact role, you'll drive strategic partnerships and collaborate across teams to deliver results. Join a workplace committed to wellbeing, offering competitive benefits including a full benefits package, paid time off, and a supportive culture.

Benefits

Full Benefits Package

Paid Time Off

401k match

Gym Reimbursement

Wellness rewards

Training/tuition reimbursement

Mentorship Program

Qualifications

• 5-7 years in B2B sales, preferably in wholesale or channel sales.
• Proven experience in prospecting and new market development.
• Ability to work cross-functionally to execute go-to-market initiatives.

Responsibilities

• Identify and prioritize new reseller opportunities through market research.
• Shape conversations to influence value messaging and positioning.
• Build and nurture relationships with key decision-makers and influencers.

Skills

B2B sales experience

Prospecting skills

Communication skills

Consultative selling

Executive-level credibility

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Microsoft Office Suite

CRM tools

Job description

Who we are:

Founded in 1982, WPO is the largest independent provider of holistic wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 75 million individuals across 116,000 organizations in more than 200 countries and territories. At WPO, you will be joining a team that is committed to improving employee wellbeing around the world.

Current Opportunity: Senior Director of Business Solutions & Strategic Alliances
Location: US
Onsite/Hybrid/Remote: Remote

What you will do:

We are a dynamic player in the wholesale market, focused on expanding our reach through a strong, scalable reseller network. Our goal is to forge long-term partnerships that drive mutual growth. As we continue to evolve, we are looking for a strategic, high-impact Sales Director to lead the charge in identifying and developing new reseller relationships.

We’re looking for a driven, strategic Sales Director to lead outbound efforts in building a robust reseller network. Your primary mission is to hunt for and acquire new resellers—digging into existing, high-potential segments while also identifying untapped or emerging ones. You’ll play a key role in expanding our footprint in the wholesale market by initiating high-value conversations, qualifying leads, and shaping tailored go-to-market strategies that align with the unique needs of each reseller type.

You’ll be on the front lines of growth—bringing market intelligence back to the team, influencing program design, and ensuring long-term success by coordinating closely with Account Managers and internal stakeholders. This is a high-impact, growth-oriented role for someone who thrives in outbound sales and strategic market development.

Responsibilities:

• Reseller Acquisition & Market Development: Identify and prioritize new reseller opportunities through proactive market research and structured outreach
• Reseller Acquisition & Market Development: Shape conversations using the voice of the customer to influence value messaging and positioning
• Reseller Acquisition & Market Development: Lay the foundation for scalable reseller programs in collaboration with leadership and cross-functional teams

Strategic Sales Execution

• Proactive prospecting using a structured, data-informed targeting approach
• Tailor outreach strategies to different reseller profiles—no one-size-fits-all pitching
• Build and nurture relationships with key decision-makers, including CEOs and founders
• Act as a trusted advisor, not just a salesperson, to potential reseller partners

Internal Collaboration & Enablement

• Integrate Account Managers (AMs) early in the sales process to ensure long-term relationship success
• Work closely with Product, Marketing, and Enablement to shape go-to-market efforts and improve reseller experience
• Coordinate subject matter experts (SMEs) into the sales cycle when appropriate to deepen impact
• Bring actionable market insights back to the team to influence internal strategy, program design, and KPIs

What Success Looks Like:

• Strong pipeline of aligned, high-potential reseller opportunities
• Strategic, insight-driven sales conversations that reflect our understanding of reseller needs
• Early, seamless involvement of AMs to ensure handoff and continuity
• Consistent feedback loops that help refine targeting, messaging, and program evolution

Required Qualifications/Skills:

• 5-7 years in B2B sales, preferably in wholesale, channel sales, or reseller environments, such as insurance, health care, or technology
• Proven experience in prospecting and new market development
• Strong communication and consultative selling skills
• Ability to build credibility with executive-level stakeholders
• Comfortable working cross-functionally to execute go-to-market initiatives
• Self-motivated, adaptable, and focused on both strategy and execution
• Bachelor’s degree in Business, Marketing, Communications, or related field (preferred)
• Experience working in partner-led GTM environment (preferred)
• Background in sales enablement or customer success strategy (preferred)
• Experience with tools like Microsoft Office Suite and CRM (preferred)

Why join us:

• Direct impact on company growth and strategic direction
• Opportunity to help shape scalable reseller programs from the ground up
• Collaborative, fast-moving environment with room to grow
• High-earning potential through a transparent and motivating commission structure

What we offer:

At Workplace Options, we don’t just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include: Full Benefits Package, Paid Time Off, 401k match, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Training/tuition reimbursement, Mentorship Program, Employee exchange programme.

At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes.

We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth.

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