Senior Director, North America Brand Marketing

lululemon; Vancouver; Hybrid; CAD 187,000 - 246,000; Full time

Job summary

A leading performance apparel company is seeking a Senior Director of North America Brand Marketing. In this hybrid role, you will oversee high-impact marketing campaigns to drive awareness and engagement, and lead a skilled marketing team to achieve strategic goals. Ideal candidates will have 10-15 years of experience in marketing, particularly within retail or apparel, and strong leadership capabilities.

Benefits

Health benefits

Paid time off

Retirement plans

Employee discounts

Wellness programs

Development courses

Mentorship programs

Leadership programs

Qualifications

• 10-15 years of experience in marketing, preferably within Retail, Apparel, or Sport sectors.
• Experience developing omnichannel marketing campaigns.
• Strong leadership skills managing teams in fast-paced environments.

Responsibilities

• Lead brand campaigns across digital, retail, media, and events.
• Drive brand strategy aligning with business objectives.
• Manage annual campaign budget and allocation.

Skills

Leadership

Strategic Thinking

Communication

Creativity

Market Insight

Education

Bachelor's degree in business or marketing

Job description

Senior Director, North America Brand Marketing

Direct message the job poster from lululemon

Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. This includes creating an equitable, inclusive, and growth-focused environment for our people.

About This Role
As Senior Director, North America Brand Marketing, you will lead the development and execution of high-impact brand marketing campaigns and activations, driving brand awareness, guest engagement, and business results. You will oversee end-to-end campaign execution, from brief to launch, ensuring consistency across all touchpoints. This role involves leading a team of brand marketers to build brand strategies and marketing plans aligned with overall brand and business objectives.

Core Responsibilities

• Develop and lead the execution of brand campaigns across multiple channels, including digital, retail, media, and events.
• Responsible for driving the calendar strategy for full-funnel brand activity with a 2-year planning horizon, acting as a critical cross-functional partner in building a calendar rooted in business priorities, consumer insights, and KPIs.
• Lead, develop, and inspire a high-performing team of marketers, overseeing brand building and communication across campaigns.
• Identify opportunities to create meaningful connections with audiences through innovative experiences and activations.
• Manage stakeholders effectively and drive leadership across key cross-functional teams to guide strategic vision and remove roadblocks.
• Guide the team to deliver strong briefs that inspire creative teams and drive impact, including insight development, competitor and market trend analysis, category opportunities, campaign objectives + KPIs, target audiences, and messaging hierarchy.
• Engage senior brand leaders in the marketing vision, growth, and results of strategies and marketing plans.
• Lead marketing analysis and share results across teams, using insights to refine strategies.
• Manage the annual operating budget for campaign portfolios, including budget allocation and day-to-day management.

Qualifications

• 10-15 years of experience developing and executing digital and offline marketing campaigns for leading brands.
• Bachelor's degree in business or marketing, with 10-15 years of experience in marketing, preferably within Retail, Apparel, Sport, or product marketing sectors.
• Strong leadership skills with experience managing teams in a fast-paced environment.
• Deep understanding of omnichannel campaigns, leveraging guest and product insights.
• Energetic, creative thinker with knowledge of future marketing trends, culture, and competitive landscape.
• Experience in creative brief development and collaboration with creative teams and agencies.
• Excellent communication skills, with the ability to create compelling presentations and rally teams as a storyteller.
• Adaptable and positive in managing changing priorities and business needs.
• Strong strategic thinking skills, comfortable with ambiguity, and experienced in preparing materials for executives.

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility.
• Possess an entrepreneurial spirit and innovate continuously.
• Communicate honestly and kindly, creating a space for others to do the same.
• Lead with courage, embracing the possibility of greatness over fear of failure.
• Foster connection by prioritizing people and building trust.
• Integrate fun and joy into work and interactions.

Additional Notes

Immigration support may be available for this role.

Compensation And Benefits

Salary range: $187,400 - $246,000 CAD annually, based on market location and experience. Includes potential bonuses and equity, subject to eligibility. Our total rewards include health benefits, paid time off, retirement plans, employee discounts, wellness programs, development courses, mentorship, and leadership programs. Benefits are subject to change and eligibility requirements.

Workplace Arrangement

This is a hybrid role with a minimum of 4 days onsite per week, emphasizing in-person collaboration.

Seniority Level

• Director

Employment Type

• Full-time

Job Function

• Marketing and Sales

Industry

• Retail