Senior Director, Marketing

Logix Federal Credit Union; Toronto; On-site; CAD 120,000 - 170,000; Full time

Job summary

A leading technology infrastructure provider is seeking a Senior Director for Marketing Communications. This role demands a strategic thinker with over 10 years of experience in B2B tech marketing. Responsibilities include managing PR strategies, content development, and enhancing brand visibility. The ideal candidate should have a proven track record in integrated marketing and possess strong communication skills. This position is based in Toronto, Canada.

Qualifications

• 10+ years of relevant marketing experience.
• Deep experience in B2B tech like AI, data centers, or cloud.
• Experience in managing PR agencies and media strategy.

Responsibilities

• Lead Marketing Communications and Press Relations strategies.
• Oversee campaign messaging and storytelling.
• Develop and execute public relations strategy.

Skills

Strategic thinking

Communication

Public Relations

Content creation

Project management

Education

Degree in Marketing, PR, Communications or related field

Job description

Based in Denver, Colorado, Cologix is North America's leading network-neutral interconnection and hyperscale edge data center company. Our platform gives customers access to 45+ digital edge and Scalelogix SM hyperscale edge data centers in 12 markets across the United States and Canada along with a carrier-dense ecosystem of 710+ networks, 360+ cloud providers, 30+ onramps and seven Internet exchanges. We provide our nearly 2,000 customers with direct access to our local operations teams, resulting in strong partnerships enabled by exceptional operational support and unparalleled customer service. Backed by one of the largest North American infrastructure funds, Cologix's experienced leadership team, certified staff and commitment to ESG initiatives help form a culture that values our people, our environment and our clients.

About the Position

Cologix is looking for a Senior Director to lead the charge on Marketing Communications, Press Relations and Campaign Strategy. This role is perfect for a big-picture thinker and storyteller who is also hands-on, experienced in both awareness and demand gen, and relentless about message clarity and consistency. You’ll be the primary architect of how we show up in the market — from headlines to pipeline. The role reports to the Chief Marketing Officer.

What You Do Daily:

• Responsible for the development of company, product and campaign messaging and storylines. The right candidate has a strong technology background, combined with a passion for storytelling
• Refine Cologix’s positioning and messaging to align with our go-to-market strategy.
• The ideal candidate is an experienced writer and creative thinker who can maintain organization-wide consistency for written communication and message delivery
• Partner across Marketing, Brand, Product, Sales and Executive teams to ensure unified positioning and messaging across all touchpoints
• Ability to articulate complex technical concepts in terms that make sense to customers, partners, media and other key stakeholders

Content Strategy for Awareness & Demand Gen

• Collaborate closely with Demand Gen, Product Marketing and Digital teams to ensure content supports pipeline growth and brand lift
• Oversee strategy and execution of content to fuel both awareness and demand generation — including blogs, white papers, newsletters and thought leadership
• Manage content writing resources and editorial calendars to create effective B2B content that elevates our awareness, drives demand and engages our audiences
• Act as a creative champion for new, interesting content ideas
• Edit and proofread all marketing content
• Provide editorial support as needed across teams

Public Relations

• Develop and execute our public relations strategy to raise the profile and reputation of the brand. Leverage your in-depth knowledge of current trends, practices and techniques in media engagement
• Own the press strategy, calendar and execution of all announcements, in partnership with internal stakeholders and our PR agency
• Manage our PR agency effectively to meet our annual objectives, including building relationships with key media and journalists, developing creative pitches, engaging target audiences and boosting brand awareness
• Develop and execute public speaking strategy and calendar for leadership
• Coach spokespeople for interviews, panels and events as needed
• Develop and execute the awards strategy for the company
• Track press impact and adjust strategies to maximize visibility and brand credibility

Demand Generation Campaign Strategy

• Design integrated campaign strategies that align with business goals and drive qualified pipeline
• Define campaign themes, core messaging and content needs; ensure consistency from top-of-funnel to conversion
• Partner with Digital and Field Marketing teams to orchestrate cross-channel campaigns (email, paid, events, web, etc.)
• Manage the campaign roadmap to ensure we capitalize on industry moments and product milestones
• Manage Marketing Operations Senior Manager who is responsible for team reporting and insights
• Measure performance and continuously optimize based on data-driven insights

What Makes You a Good Fit

• 10+ years of relevant marketing experience in fields such as demand gen marketing, brand marketing, product marketing, technical marketing, journalism, public relations, technical writing and speechwriting, with at least 4 years in a senior leadership and management role
• Deep experience in B2B tech, in sectors such as AI, data center, cloud or digital infrastructure
• Degree in Marketing, PR, Communications, Journalism or related field of study highly preferred
• Proven track record of managing PR agencies, media strategy and marketing communications
• Strategic thinker with deep experience in integrated campaign planning and execution
• Executive presence: you’re a confident communicator and trusted partner to C-suite leaders.
• Ability to think and communicate clearly to formulate a clear point of view on complicated issues and create a concise and well-written narrative to express it
• Experienced leader able to prioritize across teams and requests as well as manage multiple projects simultaneously, under tight deadlines. Comfortable switching gears between strategy and execution as a hands-on leader
• You are both the architect and the builder. You must thrive in environments where you roll up your sleeves and make a visible impact quickly
• Proven track record in delivering sustainable improvements in marketing campaigns’ ROI
• Demonstrated history of crafting compelling positioning and marketing content, targeted to specific audiences
• Comfortable editing and providing constructive feedback to peers and leaders
• Excellent communication and presentation skills, with confidence to serve as the company’s spokesperson
• French language (spoken and written) a plus

***Applicants must be authorized to work for any employer in Canada. We are unable to sponsor or transfer sponsorship of an employment visa / work permit at this time.***

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.

Cologix is proud to be an Equal Opportunity Employer.Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or veteran status.If you need assistance in applying for any of our open positions, please contact us at [e-mail] or call 720-940-2551.

The California Consumer Privacy Act (“CCPA”) creates privacy rights relating to the collection, sale, disclosure, and deletion of consumers’ personal information. The CCPA requires businesses to provide consumers, including job applicants and employees, with information about their rights, including a description of the categories of personal information to be collected and the purpose for which the information will be used. For additional information regarding your rights, including a description of the categories of personal information to be collected and the purpose for which the information will be used, please see https://cologix.com/privacy-policy/ .

Cologix’ data centers are ISO 27001:2022 certified. ISO 27001:2022 certification and the Cologix portfolio of information security, information privacy and other industry recognized certifications represents our dedication to insuring the Confidentiality, Integrity and Availability of company and customer information systems and assets. At Cologix, information security is everyone’s responsibility. Cologix employees are responsible for:

• Understanding and following Cologix' information security, cybersecurity and privacy policies, procedures, and standards.
• Ensuring conformance to all information security, cybersecurity and privacy policies, procedures, and standards.
• Remaining vigilant and reporting any suspicious activity or possible vulnerabilities, weaknesses, threats, or breaches in Cologix information security to company information security and privacy officers.
• Actively participating in Cologix’ efforts to maintain and improve information security
  

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