Senior Director, Marketing

Robertson Human Asset; Mississauga; Hybrid; CAD 120,000 - 160,000; Full time

Job summary

A leading medical technologies company in Mississauga is seeking a strategic and growth-driven Senior Director of Marketing. This hybrid role focuses on overseeing marketing strategies, demand generation, and product marketing to enhance market presence. Candidates should possess over 6 years of experience in marketing, especially in the healthcare sector, with a passion for innovation and leadership. Enjoy competitive compensation and flexibility in work arrangements.

Benefits

Competitive compensation

Executive-level performance incentives

Hybrid work model offering flexibility

Work-life balance

Qualifications

• 6+ years of progressive marketing experience, with at least 2 years in a senior leadership role.
• Experience in the medical device, MedTech, or healthcare sector is required.
• Successful track record in U.S. or global marketing initiatives.

Responsibilities

• Develop and implement a full-funnel marketing strategy focused on scalable demand generation.
• Align brand, product, and go-to-market execution to maximize market impact.
• Create integrated campaigns to generate leads and increase pipeline velocity.
• Collaborate with R&D to shape product roadmaps and translate features into market value.

Skills

Strategic planning

Data-driven optimization

Creative content development

Customer journey mapping

Segmentation

Familiarity with modern marketing stacks

Proficient in budgeting

Education

Bachelor's degree in Marketing or related field

MBA or relevant advanced degree

Tools

CRM systems

Automation platforms

AI tools

Job description

An advanced medical technologies company is hiring a strategic and growth-driven Senior Director of Marketing to architect and execute their global marketing strategy. This hybrid leadership role has a strong focus on demand generation, product marketing, and commercial enablement, with an emphasis on the U.S. and international healthcare markets.

If you're a high-performing marketing leader who thrives in fast-paced, scaling environments, and you're passionate about transforming the way care is delivered, this may be your opportunity to make a lasting impact.

Reporting directly to the CEO, the Senior Director of Marketing will lead the entire marketing function, aligning product, brand, and go-to-market plans to accelerate company growth. This role will oversee product marketing, content and digital strategy, field and customer marketing, and support investor relations. You'll lead a high-performing team and leverage AI, data, and experimentation to push this company to the forefront of MedTech innovation.

PRIMARY RESPONSIBILITIES

• Develop and implement a full-funnel marketing strategy focused on scalable demand generation.
• Align brand, product, and go-to-market execution to maximize market impact.
• Drive awareness and differentiation in target markets.

Demand Generation & Sales Enablement

• Create integrated campaigns that utilize digital, content, and field marketing to generate leads and increase pipeline velocity.
• Enable the sales team with customer-ready assets, tools, and messaging to drive performance.
• Use AI-based tools to personalize outreach and improve marketing efficiency.

Product Marketing & Management

• Define and refine the company's value propositions based on customer segments and competitive positioning to enhance its market presence.
• Collaborate with R&D and Clinical Affairs to shape product roadmaps and translate features into market value.
• Identify unmet needs and help develop new product offerings to address them.

Investor & Corporate Communications

• Support the CEO with investor communications, presentations, and brand positioning.
• Ensure consistent, high-impact messaging across all corporate channels.
• Lead and mentor a nimble, cross-functional marketing team focused on agility and experimentation.
• Foster a culture of collaboration, bold thinking, and continuous learning.
• Actively contribute as part of the senior leadership team.

Requirements

EDUCATION & TRAINING

• Bachelor's degree in Marketing, Business, Communications, or a related field is required.
• MBA or relevant advanced degree is preferred.

WORK EXPERIENCE & ACCOMPLISHMENTS

• Experience in the medical device, MedTech, or healthcare sector is required.
• 6+ years of progressive marketing experience, with at least 2 years in a senior leadership role.
• Proven ability to scale marketing for a small to mid-sized company or product line.
• Successful track record in U.S. or global marketing initiatives.

SKILLS & COMPETENCIES

• Strategic planning and tactical execution across brand, demand, and product marketing.
• Expertise in segmentation, customer journey mapping, and persona-driven messaging.
• Strong instincts in both creative content development and data-driven optimization.
• Familiarity with modern marketing stacks, CRMs, automation platforms, and AI tools.
• Proficient in budgeting, KPI measurement, and ROI-based decision-making.

OTHER

• Hybrid role with on-site presence required at headquarters in Mississauga.
• Willingness to travel (~25%) for customer engagement, conferences, and team collaboration.
• Must thrive in a dynamic, fast-paced environment with a "roll up your sleeves" mentality.
• Competitive compensation and executive-level performance incentives.
• Hybrid work model that offers flexibility and a work-life balance.
• This is a meaningful opportunity to shape a purpose-driven MedTech brand with global reach.
• High-impact leadership role reporting directly to the CEO.

Apply now to bring bold ideas, innovative strategies, and exceptional leadership to a team that's redefining healthcare.

Create a job alert for this search