Senior Director, Brand & Integrated Marketing (15-Month Contract)

Sephora; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading beauty retailer in Toronto is seeking a Marketing Lead to oversee annual marketing plans and drive consumer engagement. This role involves collaborating across teams, managing advertising budgets, and shaping North American marketing strategy while championing the brand in the Canadian market. Ideal candidates should possess strategic thinking, creative instincts, and strong leadership capabilities.

Benefits

Employee Assistance Program

Well-Being@Sephora program

Flexible work-life balance

Free product gifts and discounts

Qualifications

• Strategic mindset with a passion for insight-driven decision-making.
• Agility in planning and execution, leading with a growth mindset.
• Proven ability to lead agency teams toward world-class campaign outcomes.

Responsibilities

• Collaborate with business and marketing partners to lead marketing plans for Canada.
• Develop and manage the annual advertising budget.
• Lead development and execution of brand and category campaigns.
• Champion Sephora’s brand image in the Canadian market.

Skills

Strategic mindset

Creative instincts

Project management

Storytelling

Budget management

Retail experience

Job description

Job Type: Full Time
Function: Marketing
Address: 160 Bloor Street East, 11th Floor, Toronto, ON
Working Model: Hybrid

ABOUT THE ROLE

We’re looking for a dynamic, strategic problem solver and storyteller with a proven ability to elevate brands. You’re driven by curiosity about consumer behavior and skilled at uncovering insights that spark compelling marketing communications. You thrive on breakthrough creative and media ideas, collaborating with internal teams and agency partners to bring them to life across Paid and Owned channels.

You lead with action and executional excellence, guiding teams to activate holistic ideas. With a deep understanding of the retail landscape, you build 360° marketing programs that span channels, priorities, and collaborators. Relationship-building comes naturally, and you flourish in a fast-paced, fun, and beauty-driven culture.

Reporting to the SVP of Marketing, you’ll lead Canada’s annual marketing plan and activity calendar across brands and categories, driving campaign and content execution. You’ll develop strategic and creative plans to boost brand differentiation, consumer awareness, and traffic, ultimately contributing to share and sales growth. You’ll also shape and align North American marketing plans, champion Canadian insights, and lead consumer research initiatives.

As a key voice across the organization, you’ll communicate and drive marketing priorities with a focus on results and continuous improvement.

WHAT YOU'LL DO

• Collaborate with business and marketing partners to lead fully integrated brand and category marketing plans and calendar for Canada
• Develop, present, and manage the annual advertising budget aligned to corporate priorities, product/category focus, and competitive activity
• Uncover consumer insights and trends relevant to the Canadian market and business
• Understand key segments and motivations to craft targeted initiatives that drive growth
• Lead development and execution of brand and category campaigns
• Oversee all social media and influencer content strategy and execution
• Partner with US lead to shape integrated North American marketing strategy and calendar
• Identify opportunities for strategic localization and advocate for Canadian-led initiatives backed by insights and business needs
• Manage external agency relationships across strategy, creative, media, budget, and performance
• Champion Sephora’s brand image in the Canadian market
• Lead a team of 14 across Campaigns, Social/Influencer, and Consumer & Market Insights
• Play a key role in coaching and developing talent across the broader Marketing team

WHAT YOU'LL BRING

• Strategic mindset with a passion for insight-driven decision-making
• Creative instincts and the ability to nurture breakthrough ideas with internal and external partners
• Agility in planning and execution, leading with a growth mindset
• Understanding of brand building and consumer research fundamentals
• Expertise in media strategies and tactics that drive impactful marketing communications
• Balanced approach to evaluating creative—combining strategic thinking with intuition
• Proven ability to lead agency teams toward world-class campaign outcomes with a bias for action and results
• Inspirational leader that motivates and develops internal teams through clarity and vision
• Strong storytelling and executive presentation skills
• Excellent budget and project management capabilities, with a focus on best practices
• Clear, visionary leadership style
• Retail experience is a plus
• Ability to manage multiple priorities in a fast-paced, evolving environment

FSCHIRING

WHY YOU'LL LOVE WORKING HERE

• You’ll be part of a unique culture of passionate and inspiring individuals
• You’ll work alongside the best talent in the industry – people you’ll be proud to work with
• You’ll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities
• You'll have the opportunity to support causes through our Gift of Giving Program (matched donations through Benevity), donations of funds for volunteer time and offering and much more
• Benefits you can mix and match, depending on your needs
• Employee Assistance Program services for those times you need extra support
• Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being
• Holidays, time off, company-wide shutdown week in December, and flexibility to support work-life balance
• And of course, there’s our incredible swag – free product gifts throughout the year and tons of discounts with our brand partners