Senior Director Brand & Community Marketing

Rennai; Mount Royal; On-site; CAD 90,000 - 120,000; Full time

Job summary

A modern beauty retail company in Montreal is seeking a Senior Director of Brand & Community Marketing. This role involves leading a brand marketing team, developing content strategies, and driving community engagement. The ideal candidate will have over 10 years of marketing experience, strong leadership skills, and a passion for storytelling in the beauty sector. This full-time position offers a comprehensive benefits package.

Benefits

Comprehensive benefits package

Qualifications

• 10+ years in marketing, brand management, or content leadership roles.
• Proven experience developing cross-platform content strategies.
• Solid leadership and people development skills.

Responsibilities

• Lead the Brand & Marketing Function.
• Build and execute a community-driven content strategy.
• Drive traffic growth and engagement metrics.

Skills

Content strategy

Community building

Leadership

Creative thinking

Marketing metrics analysis

Bilingual communication

Job description

Senior Director Brand & Community Marketing

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SENIOR DIRECTOR, BRAND & COMMUNITY MARKETING

HEAD OFFICE

Discover Rennaï, the beauty and modern self-care destination of the future.

At Rennaï, we are dedicated to helping individuals achieve well-being through 360° self-care in a highly accessible setting. Inspired by the French word Renaissance, meaning rebirth and renewal, we are committed to empower individuals on their journey towards self-care, self-love, and self-discovery.

Our range of carefully curated beauty products from around the world is complemented by personalized self-care services, including consultations with beauty, nutrition, and wellness experts. We offer a variety of services to nourish the mind, body, and soul, providing everything you need to feel your best, both inside and out.

Position Overview

Reporting to the President & Chief Creative Officer, The Senior Director, Brand & Community Marketing is responsible for bringing Rennaï’s story to life across all touchpoints - digital, social, in-store, events, and content. This leader blends content strategy, creative thinking, community-building, and business discipline to drive traffic, engagement, and loyalty. They will manage a small internal team and a network of agency and freelance partners, ensuring that every piece of content, every event, and every customer interaction feels distinctly and powerfully Rennaï.

This is a rare opportunity for a marketing leader who believes that storytelling builds brands, and that community drives growth - and who wants to help build the future of modern beauty retail. This position includes a comprehensive benefits package.

Responsibilities

• Lead the Brand & Marketing Function
• Lead the brand marketing team, overseeing content, events, and digital strategies.
• Foster a high-performing, collaborative team culture focused on creativity, community, and results.
• Partner closely with the Chief Creative Officer to align marketing vision with Rennaï’s overall brand strategy.
• Build and Execute a Community-Driven Content Strategy
• Shape and lead a content strategy that inspires, educates, and invites participation-driving connection both online and in-store.
• Ensure every piece of content (whether produced internally, by creative agencies, content developers, or sourced from brand partners) feels distinctly Rennaï.
• Drive brand tone, editorial direction, and messaging consistency across platforms, campaigns, and agency output.
• Own Brand Standards & Visual Consistency
• Act as the guardian of Rennaï’s brand standards and storytelling voice.
• Ensure all creative and marketing materials, from social posts to signage, align with our elevated but relatable tone and brand identity.
• Review agency and internal creative work with an eye for detail, consistency, and emotional resonance and work with the Chief Creative Officer on approvals.
• Drive Traffic, Profile Creation, and Event Engagement
• Lead initiatives that drive store and web traffic, increase profile creation, and maximize participation in in-store events and services.
• Use a mix of organic and paid media (via agencies), CRM, content, and influencer / community tactics to achieve performance targets.
• Collaborate with the Digital Specialist to track and optimize KPIs related to campaign effectiveness and customer engagement.
• Oversee Agency Partnerships and Campaign Planning
• Manage relationships with creative, social, and media agencies—ensuring all deliverables reflect Rennaï's vision and priorities.
• Collaborate with the Chief Creative Officer on the development and execution of campaign briefs in partnership with internal and external teams.
• Ensure timelines, deliverables, and messaging stay on-brand and on-track.
• Coordinate Cross-Functional Execution
• Act as the key connector between brand marketing and functions like Store Sales & Service, Product & Merchandising, and Events.
• Maintain a consistent marketing calendar and campaign briefing system to align internal stakeholders and agency partners.
• Support the Events & Activations Manager and Manager, In-store Visuals & Events in ensuring in-store execution is tightly aligned with campaign intent.

Skills And Experience You Will Need

• 10+ years in marketing, brand management, or content leadership roles, ideally within beauty, luxury retail, or lifestyle sectors.
• Proven experience developing cross-platform content strategies and building community-driven brands.
• Solid leadership and people development skills, with experience leading both internal teams and managing external agencies.
• Business acumen with a demonstrated ability to deliver traffic growth, engagement metrics, profile / database expansion, and event participation targets.
• Excellent creative sensibility, with the ability to collaborate closely with creative teams and respect brand aesthetics.
• Highly organized, detail-oriented, and able to manage multiple workstreams in a fast-paced entrepreneurial environment.
• Bilingual (French / English) strongly preferred.

BONUS POINTS IF YOU

• Have excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
• Have the ability to work in a startup environment.
• Have the ability to work independently and collaboratively in a fast-paced environment.

Join our dynamic team and be part of a luxurious beauty experience that empowers individuals to embrace their uniqueness. Together, let’s create an inspiring space where beauty and confidence flourish, making a lasting impact on our customers’ lives.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail

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