Senior Director, AI-Driven Product Strategy

Publicis Groupe Holdings B.V; Toronto; Hybrid; CAD 160,000 - 210,000; Full time

Benefits offered by this job

Monthly cellphone allowance

Employer RRSP matching up to 2%

WorkYourWorld remote up to 6 weeks in

Job summary

Publicis Groupe Canada is seeking a Senior Director, Product Strategy for Connected Solutions to own the enterprise vision, roadmap, and market adoption strategy. The role connects client priorities, agency needs and product capabilities to create a clear portfolio direction and sequenced roadmap.

As a senior advisor, you will shape decisions across clients, agencies and leadership, building narratives and governance for alignment on priorities, risks and outcomes.

Qualifications

• 12+ years of progressive experience in product strategy, marketing strategy, innovation or commercial growth.
• Experience owning enterprise product or portfolio strategy and rollout plans across external clients or agencies.
• Deep understanding of the agency ecosystem across creative, media, CRM and data disciplines.
• Strong knowledge of marketing and media workflows and how AI/automation can improve them.
• Proven ability to advise C-level stakeholders and influence cross-functional decisions.

Responsibilities

• Set and champion the long-term product vision for Connected Solutions aligned with client priorities.
• Own the enterprise business roadmap and rollout sequencing for the core agentic solution.
• Establish portfolio-level prioritization criteria balancing demand, feasibility and commercial potential.
• Make recommendations on investments and align executive stakeholders.
• Serve as senior strategic voice in executive forums and client leadership meetings.
• Translate strategy into executable plans with Product Lead and Technology leadership.
• Identify growth opportunities across client relationships and portfolios.

Skills

Product strategy

Leadership

Executive communication

Agency ecosystem

Strategic planning

Commercial growth

Education

Bachelor’s degree in Business, Marketing, Product or related field

Tools

CRM systems

Marketing analytics

Job description

Publicis Groupe Canada is seeking a Senior Director, Product Strategy for Connected Solutions to own the enterprise vision, roadmap, and market adoption strategy. The role connects client priorities, agency needs and product capabilities to create a clear portfolio direction and sequenced roadmap.

As a senior advisor, you will shape decisions across clients, agencies and leadership, building narratives and governance for alignment on priorities, risks and outcomes.