Senior Digital Personalization Architect

The Home Depot; Canada; On-site; CAD 62,000 - 70,000; Full time

Job summary

The Home Depot in Canada is seeking a Senior Digital Personalization Specialist to lead and optimize personalized experiences across website campaigns, working with Marketing, Creative Services and Technology teams.

You will translate objectives into rules, configure triggers, analyze performance, and continuously improve campaigns using Salesforce Marketing Cloud Engagement, CDP data, DAM, and Amperity.

Qualifications

• 3–5+ years of experience in digital marketing, personalization, or marketing technology.
• Experience with Salesforce Marketing Cloud Personalization or similar platforms.
• Strong analytical and stakeholder management skills.

Responsibilities

• Partner with Marketing to understand campaign goals, audiences and timelines.
• Plan and coordinate end-to-end personalization campaigns with rules, triggers, and segments.
• Analyze campaign performance and derive actionable insights.
• Collaborate with Creative Services for assets aligned with personalization.
• Support optimization in Salesforce Marketing Cloud Engagement and related platforms.
• Identify opportunities to automate processes and scale personalization.

Skills

Analytical

Data Analysis

Customer-Centric

Attention to detail

Problem Solving

Education

University/College degree in related area

Tools

Salesforce Marketing Cloud

Amperity

Adobe AEM

CDP

Job description

The Home Depot in Canada is seeking a Senior Digital Personalization Specialist to lead and optimize personalized experiences across website campaigns, working with Marketing, Creative Services and Technology teams.

You will translate objectives into rules, configure triggers, analyze performance, and continuously improve campaigns using Salesforce Marketing Cloud Engagement, CDP data, DAM, and Amperity.