Senior Digital Media Strategist

Tru; Ontario; Remote; CAD 78,000 - 82,000; Full time

Job summary

A leading digital marketing firm is seeking a Senior Digital Media Strategist to develop and execute paid media strategies. This remote role requires candidates to reside in the Greater Toronto Area. The ideal candidate has over 5 years of experience and advanced knowledge of platforms like Google Ads and Meta Ads Manager. The position offers a competitive salary and comprehensive benefits.

Benefits

100% employer-paid benefits

Flexible remote work

Regular team events

Qualifications

• Experience in managing multi-channel campaigns.
• Strong knowledge of programmatic buying and media optimization.
• Excellent presentation skills for client interactions.

Responsibilities

• Develop full-funnel paid media strategies.
• Plan and manage digital media campaigns.
• Collaborate with content and CRM teams.

Skills

Paid media expertise

Analytical thinking

Strong communication skills

Digital marketing knowledge

Education

5 years of experience in digital marketing

Advanced knowledge of advertising platforms

Tools

Google Ads

Meta Ads Manager

Google Tag Manager

Power BI

Job description

Join to apply for the Senior Digital Media Strategist role at Tru

Join to apply for the Senior Digital Media Strategist role at Tru

Tru Inc. is actively hiring a Senior Digital Media Strategist to join our high-performing marketing team. We’re looking for a strategic thinker and digital innovator to help drive performance across paid and owned channels. This is a full-time, high-impact role reporting directly to the Chief Marketing Officer, with an immediate start available.

Location :

This role is remote, providing the flexibility to work from home. However, candidates must reside in either the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites or conferences may also be necessary.

Position Overview :

We’re looking for a digitally fluent media specialist who thrives at the intersection of data, creativity, and execution.

As a Senior Digital Media Specialist, you’ll play a key role in developing and executing paid and organic media strategies that drive performance and visibility across platforms. You’ll support full-funnel campaign planning, optimize cross-channel media performance, and lead the development of content that resonates in a social-first, results-driven landscape.

This role is ideal for someone with a deep understanding of digital channels including retail media, strong analytical thinking, and a passion for telling compelling brand stories through performance media. You bring a can-do attitude, a keen eye for both creative and data, and the ability to manage deadlines and deliverables across multiple fast-moving initiatives.

Why This Role Matters :

This role ensures Tru’s digital media and content ecosystem runs seamlessly — supporting flawless campaign execution, elevated customer experiences, and marketing performance at scale. By applying rigorous QA practices and attention to detail, the Senior Digital Media Specialist helps prevent executional gaps, streamline workflows, and drive high-impact, channel-optimized engagement across every touchpoint.

Key Responsibilities :

• Develop and execute full-funnel paid media strategies across search, social, display, programmatic, and video channels
• Plan and manage digital media campaigns that align with client goals, seasonal initiatives, and platform best practices
• Define KPIs, benchmarks, and measurement frameworks tailored to client verticals such as eCommerce, retail, B2B, and regulated industries (e.g. alcohol)
• Collaborate closely with content, CRM, and owned digital teams to ensure media plans are integrated and message-aligned
• Recommend media mix, targeting, and budget allocation strategies grounded in performance data, audience insights, and prior campaign learnings
• Translate briefs into actionable media plans with clear deliverables, timelines, and expected outcomes

Execution and Optimization

Oversee campaign setup, launch, and optimization across platforms like Google Ads, Meta, DV360, Xandr, TikTok Ads, etc.

Manage audience segmentation, A / B testing, bid strategies, and dynamic creative delivery

Supervise pixel / tagging infrastructure in collaboration with analytics teams

Collaborate with creative teams on ad format best practices and asset deliverables

Monitor campaigns daily and lead weekly performance reviews with internal and external stakeholders

Reporting & Measurement

Build and review campaign performance dashboards (e.g. Looker Studio, MCI, Power BI)

Lead quarterly business reviews with clients or leadership stakeholders

Support ROAS and CPA modeling for both acquisition and retention-focused campaigns

Ensure tracking integrity across all platforms and maintain clean UTMs and conversion events

What You’ll Bring (Experience & Skills) :

5 years of experience in paid media, media planning, or performance-driven digital marketing, with a proven track record of managing and scaling multi-channel campaigns

Advanced hands-on expertise across key platforms including Google Ads, Meta Ads Manager, DV360, TikTok Ads, LinkedIn Campaign Manager, and Xandr

Deep understanding of programmatic buying, bidding strategies, audience segmentation, and media optimization frameworks

Proficient in campaign tracking and implementation tools such as Google Tag Manager, Floodlight, and Adobe Launch, with strong working knowledge of GA4, MCI, and Looker Studio for performance reporting

Prior experience planning and executing Retail Media Network (RMN) campaigns (e.g., Walmart Connect, Instacart Ads, Amazon DSP) is highly valued

Strong communication and presentation skills with the ability to translate complex media insights into actionable strategies for clients and internal stakeholders

Comfortable owning projects end-to-end, collaborating with cross-functional teams (content, CRM, strategy), and navigating agency or high-volume multi-client environments with agility and accountability

Success Metrics :

ROAS improvement across acquisition and retargeting campaigns

On-time, on-budget campaign launches and post-launch optimizations

Scalable paid media frameworks developed for repeatable success

Increased visibility and sales through retail media networks (where applicable)

Enhanced reporting clarity and stakeholder confidence in media performance

Working at Tru :

At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We are proud to offer competitive salaries along with a 100% employer-paid benefits package with a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We have regular team events to enhance our team spirit, including fun live gatherings that bring us together beyond work. At Tru, we are a family, and our embraced values are :

You Talk, We Listen

Integrity at Our Core

Quality as Standard

Delivered On Time

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

IT Services and IT Consulting

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