Senior Digital Media Specialist

Dormez-vous; Brampton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading Canadian sleep products company is seeking a Senior Digital Media Specialist in Brampton to drive revenue growth through social media campaigns. This role involves managing campaigns across multiple platforms, analyzing performance metrics, and collaborating with various teams to ensure high-performing marketing initiatives. The ideal candidate has 2-4 years of experience in paid social media marketing and a relevant degree. The company offers extensive training, benefits, and a diverse work environment.

Benefits

Full medical and dental benefits

Deferred Profit Sharing Program

Annual Wellness Credit

Tuition Reimbursement

Associate Discount Program

Paid day off to volunteer

Qualifications

• 2-4 years of experience in paid social media marketing.
• Proven track record of scaling paid social campaigns efficiently.
• Deep expertise in managing campaigns on social media platforms.
• Advanced analytical skills; comfortable working in Excel and dashboards.

Responsibilities

• Lead the planning, execution, and optimization of paid social campaigns.
• Manage daily paid social operations including budget allocation and management.
• Analyze performance metrics and create regular reports with recommendations.
• Monitor competitor activity and maintain a competitive edge.

Skills

Paid social media marketing

Campaign execution

Analytical skills

Collaboration

Retail/eCommerce experience

Education

University Degree or College Diploma in Marketing

Tools

Meta (Facebook/Instagram)

TikTok

Google Analytics

Job description

Sleep Country Canada is looking for a Senior Digital Media Specialist to drive revenue growth and customer acquisition through paid social media campaigns. This role is ideal for someone who thrives in a fast-paced environment and has a strong grasp of full-funnel digital marketing within DTC (direct-to-consumer) or omni-channel retail environments.

You'll own campaign execution across Meta, TikTok, Pinterest, and other social platforms, using data-driven strategies to boost product sales, ROAS, and customer lifetime value. You'll also collaborate closely with brand & marketing, eCommerce, and product teams to launch high-performing campaigns that align with seasonal trends and retail promotions.

In this role you will :

• Lead the planning, execution, and optimization of paid social campaigns focused on driving new users, quality traffic, and sales.
• Manage daily paid social operations including budget allocation and management, ad & audience setup, and performance-focused optimizations.
• Develop testing strategies for creative, copy, audiences, and placements to maximize overall revenue, site traffic, and in-store traffic.
• Oversee execution of creative/assets, ensuring they align with platform best practices, brand, and platform specs.
• Manage and track assets provided as well as tracking and sharing creative performance.
• Analyze performance metrics (e.g., Conversions, Revenue, ROAS, CPA, CVR) and create regular reports with clear strategic recommendations.
• Monitor competitor activity and industry trends to identify growth opportunities and maintain a competitive edge.
• Work with analytics and site teams to troubleshoot product feed and tracking issues.
• Build and maintain strong working relationships with several internal teams, including but not limited to eCommerce, Marketing, Merchandising, IT, Customer Service, Purchasing, and Sales.
• Assist with maintaining and managing vendor and agency relationships.

Qualifications and experience we like to see :

• 2-4+ years of experience in paid social media marketing with a proven track record of scaling paid social campaigns efficiently.
• A University Degree or College Diploma in Marketing, Business, E-Commerce, or a related field from an accredited institution.
• Deep expertise in managing campaigns on Meta (Facebook/Instagram), TikTok, and Pinterest.
• Demonstrated success optimizing toward revenue-focused KPIs (ROAS, CAC, LTV) and scaling campaigns efficiently.
• Experience working with product catalogs, dynamic product ads (DPAs), and pixel implementation/troubleshooting.
• Advanced analytical skills; comfortable working in Excel, Google Analytics, and platform-native dashboards.
• Ability to collaborate across teams, manage multiple campaigns, and adapt quickly to changing priorities or sales trends.
• Retail/eCommerce industry experience highly preferred.
• Experience managing influencer-paid social hybrid campaigns or UGC-driven ads preferred.
• Experience in Google Campaign Manager, along with certifications in Meta Blueprint, TikTok Ads, or Google Analytics considered an asset.
• Proficiency in English is required as the incumbent will interact regularly with English-speaking stakeholders outside of Quebec.

Why members of our Corporate team love working at Sleep Country Canada / Dormez-vous? :

• This is not just a job but a CAREER with opportunities for growth and advancement.
• Diverse and inclusive work environment.
• We will invest in you and provide extensive training, mentoring, and continuous development.
• Access to training and development platforms.
• Full medical, dental benefits, and a Deferred Profit Sharing Program.
• Annual Wellness Credit of up to $250.00 for health and well-being products/services.
• Associate Discount Program for sleep products.
• Maternity/Parental leave top-up benefits.
• Tuition Reimbursement for professional and personal development.
• Long service awards, celebrations, and social events.
• Associate Referral Program.
• Paid day off to volunteer at a charity of your choice.
• Recognized as one of Canada's Most Admired Corporate Cultures in 2023 by Waterstone Human Capital.

Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)

We are committed to building an inclusive and diverse company culture where differences are embraced and valued. We ensure fair treatment of all job applicants regarding race, ethnicity, religion, age, gender, sexual orientation, or disability.

Our purpose is to transform lives by awakening Canadians to the power of sleep, and our vision is to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight's.

Guided by our values — We CARE About People; We WIN Together; We DREAM Big; and We DELIVER with Excellence — we are committed to being Canada's leading sleep partner.