Senior Digital Marketing Specialist

Orennia; Calgary; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Digital Marketing Specialist to enhance its brand in the energy transition sector. This role offers a unique opportunity to blend technology and marketing, allowing you to work collaboratively with a talented team to create impactful digital experiences. You will be involved in planning and optimizing campaigns, overseeing website content, and leveraging data-driven insights to drive strategic initiatives. Join a dynamic team where your contributions will make a significant difference in advancing sustainable energy solutions, all while enjoying a supportive and innovative work environment.

Benefits

Comprehensive health benefits

Dental benefits

Vision benefits

Savings program with company matching

Learning and development budget

Generous time off

Paid vacation days

Paid sick days

Qualifications

• 5+ years of marketing experience focusing on digital technologies.
• Expertise in digital advertising, SEO, SEM, and web analytics.
• Proven track record in leading successful digital marketing campaigns.

Responsibilities

• Plan and optimize digital marketing campaigns to meet objectives.
• Oversee website enhancements and collaborate with web development.
• Measure and report on digital initiatives for data-driven decisions.

Skills

Digital Marketing

SEO

SEM

Web Analytics

Copywriting

Marketing Automation

Lead Generation

Conversion Optimization

Education

Undergraduate Degree in Business

Undergraduate Degree in Marketing

Tools

Digital Advertising Platforms

Web Development Tools

Headless Website Architectures

Job description

Location: Calgary Headquarters

Position Type: Full time, salaried

Reports to: Director, Marketing

About Orennia

Orennia provides an all-in-one platform for accurate data, predictive analytics and actionable insights across the energy transition. We drive faster capital allocation decisions and help our clients maximize returns across the solar, wind, storage, power, RNG, CCUS, clean fuels and hydrogen sectors. The technology that powers Orennia’s platform delivers an unparalleled experience, distilling information into actionable insights to give our clients a competitive edge.

As the world decarbonizes its energy stack, trillions in capital need to be deployed. Global investment in the energy transition must quadruple to over $5 trillion annually to stay on the 1.5°C pathway, according to the International Renewable Energy Agency. Without accurate data and predictive analytics, developers and investors will struggle to deploy capital efficiently and maximize returns. Orennia’s platform expedites the energy transition with effective and robust information for smarter capital allocation choices.

Why Join Orennia?

People are at the heart of the best technology companies. We’ve brought together some of the industry’s top experts and brightest minds in data orchestration, analytics, software development, and industry insights to uncover opportunities where others can’t. At Orennia, you’ll become part of a collaborative culture and do work that matters. We trust and support each other, ask hard questions and solve complex problems together. Guided by a spirit of inquiry, our team has a product-driven, continuous delivery mindset to drive our innovation forward.

The Opportunity

As a Senior Digital Marketing Specialist, you’ll work at the crossroads of technology and data-driven insights to elevate Orennia’s brand as we advance the energy transition. The ideal candidate is an experienced, energetic and results-driven marketer, whose expertise in demand generation and growth marketing will contribute to a number of exciting projects to propel Orennia forward. You’ll work in collaboration with a high-performing team to oversee our digital marketing capabilities. This role balances the technical and strategic sides of marketing, with a dash of creativity in the mix. The hands-on role will have you both in the details and addressing the bigger picture.

What You’ll Do

• Work collaboratively with the marketing team to turn strategic goals into high-calibre digital experiences that set an authentic expectation for working with Orennia’s platform.
• Plan, implement and optimize digital marketing campaigns that meet Orennia’s marketing objectives.
• Oversee all website enhancements, maintenance and content updates, working with the web development team to ensure successful, on-time deliverables.
• Build a deep understanding of the energy transition space and engage Orennia’s subject matter experts to ensure materials in market are accurate and resonate with our target audiences.
• Measure and report on all digital initiatives to identify areas for improvement and make data-driven decisions.
• Influence key digital strategies including paid media, owned media, marketing automation, lead generation, nurturing, SEO, and ABM, working to ensure all initiatives are working in support of each other.
• Manage campaign spending appropriately, adjusting allocated budgets to suit goals and optimization needs.
• Build landing pages and support copywriting for digital marketing campaigns to balance targets with brand messaging priorities.
• Work with in-house designers and agency teams to support creative asset development.
• Identify new opportunities and provide creative solutions for increasing brand awareness and supporting Orennia’s growth.

Who You Are

• You bring 5+ years of progressive experience in marketing with a focus on digital and modern marketing technologies.
• Hold an undergraduate degree in Business, Marketing, or a related discipline.
• Have a deep level of expertise in digital advertising platforms, SEO, SEM, web analytics and conversion optimization along with the tools to support these activities.
• Have a proven track record of leading or significantly contributing to successful digital marketing campaigns and overseeing associated budgets.
• Have working knowledge of tools and technologies to support headless website architectures in addition to familiarity with web design and development.
• You’ve successfully applied your knowledge of website best practices to drive SEO and enhance digital experiences.
• You have exceptional writing skills. Professional copywriting experience for advertisements and landing pages is preferred.
• Experience with marketing automation and account-based marketing in a B2B environment is preferred.
• Have a keen interest in the energy transition space.

Why You’ll Love Orennia

At Orennia, you'll join a high performing, people-focused team where everyone has a role to play. We offer our regular, full-time employees a competitive total rewards package, comprehensive health, dental and vision benefits, a savings program that includes company matching, and a learning and development budget to master your craft. In addition, we offer generous time off with regular company holidays, paid vacation days and paid sick days.

We thank all applicants in advance for their interest and for taking the time to apply; however, only applicants invited for an interview will be contacted.

In keeping with our values, Orennia is proud to be an equal opportunity employer. Orennia provides equal employment opportunities to all employees and all qualified applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Please contact a member of our People & Culture team ([e-mail]) should you require accommodation at any point during our interview process.