Senior Digital CRM strategist - Data

Publicisgroupe; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is on the lookout for a Senior Digital CRM Strategist to join their innovative team. This role is perfect for a creative and analytical individual passionate about digital media and marketing. You will design and evaluate marketing campaigns, collaborate with analytics teams, and develop strategic insights to enhance customer journeys. If you thrive in a dynamic environment, stay ahead of digital trends, and are eager to make an impact, this opportunity is for you. Join a company dedicated to leveraging creativity and technology to create meaningful customer experiences.

Qualifications

• 4+ years of experience in digital CRM marketing with a strong analytical mindset.
• Experience in B2B journey development and communication planning.

Responsibilities

• Lead marketing campaigns across multiple business lines and priorities.
• Collaborate with analytics team to monitor and optimize CRM programs.
• Develop creative briefs and provide leadership across marketing partners.

Skills

Digital CRM Communications

Analytical Skills

Segmentation

Communication Planning

Campaign Management

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

Salesforce Marketing Cloud

Braze

Smartly.io

Facebook Ads Manager

Job description

Company description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• Full, multi-channel campaign development
• Integrated content development
• CRM and targeted communications
• Social media and community activation and management

Data Intelligence

• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Overview

We are seeking a Senior Digital CRM strategist: someone who is both creative and analytical, with a passion for digital media, marketing, telecommunications and CRM. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, and everyone in between.

We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be that person who is one step ahead of digital and social trends, and an early-adopter of new platforms. Someone who loves great content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics and ideas. You are inspired to make a difference, motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients.

Responsibilities

• Lead the design, implementation and evaluation of marketing campaigns across multiple lines of business and priorities including trigger-based conversion, nurture and retention programs utilizing segmentation to achieve personalization at scale
• Work closely and collaboratively with the client analytics team to monitor daily results in an effort to pivot journeys and/or creative strategically to reach results
• Create a test and learn framework to continuously monitor and optimize CRM programs to ensure alignment with client’s business strategy and priorities. Leveraging existing dashboards to develop insights, testing opportunities and ongoing strategic enhancements.
• Develop creative briefs and provide ongoing leadership across internal and external marketing, design and technology partners
• Provide subject matter expertise to support CRM and omni-channel campaigns
• Partner with the technology team to guide capability updates and enhancements
• Develop a strong partnership with key client stakeholders
• Become familiar with - and support - client’s company culture, policies, procedures, mission, values and standards. Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices
• Stay ahead of all emerging media, technology and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner

Qualifications

• 4+ years of experience in marketing with a focus on digital CRM Communications
• Highly organized and works well in an agile, multi-discipline environment (creative, analytics, and production)
• Strong understanding of advanced segmentation
• Experience in B2B with client-facing experience in journey development and communication planning.
• Analytical mindset, skilled in briefing, interpreting & presenting reporting and analytics using specialist tools & custom reporting
• Driving industry leading best practice insights and recommendation on email, SMS, and Push campaigns.
• Familiar with navigating marketing platforms (e.g., Marketo, Salesforce Marketing Cloud, Braze, Smartly.io, Facebook Ads manager, etc.)
• Excellent verbal & written communication skills
• Experience in leading campaigns within owned and paid channels, with strong knowledge of best practices & disciplines across marketing vehicles.

Additional information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at [e-mail]