Senior Digital Analytics Manager (m / f / d)

Trakken GmbH; Montreal; On-site; CAD 85,000 - 120,000; Full time

Job summary

A leading digital consultancy, Trakken GmbH, seeks a Senior Digital Analytics Manager in Montreal. You will leverage cutting-edge tools and work with cross-functional teams to optimize clients' digital performance. This role offers considerable potential for professional growth while being part of an inspiring international team.

Qualifications

• 7+ years of experience in digital analytics required.
• Diverse experience in digital analytics tools essential.
• Client-facing experience preferred.

Responsibilities

• Consultation and delivery of Google Analytics implementations.
• Manage design and implementation of tracking setups.
• Collaborate with cross-functional teams to optimize performance.

Skills

Analysis

Communication

Project Management

Problem-Solving

Data Privacy Understanding

Education

Degree in a quantitative field

Tools

Google Analytics

Google Tag Manager

Looker Studio

Job description

TRKKN is a global leading consultancy for the Google Marketing Platform and Google Cloud, offering a comprehensive suite of services to help businesses leverage the power of Google's ecosystem. With an interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy, we act as a catalyst for cutting-edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast-growing digital & technological environment. Since 2014, we call ourselves part of the Omnicom Media Group.

This provides the ideal and dynamic work environment for individuals with a hunger for growth, responsibility, and the desire to shape their future. With Google in close proximity, the learning and development opportunities at TRKKN are limitless.

Working at TRKKN means you'll be part of an inspiring, energetic, and international team in a fast-growing tech environment. We offer the ideal workplace for anyone who wants to grow, learn, and has a strong desire to solve complex business challenges.

Being on the bleeding edge of marketing technology and innovation means you will have an unparalleled opportunity for learning and personal and professional growth. There's never a dull moment here.

Day to Day Responsibilities

As a member of the Digital Analytics Team, you’ll be responsible for the consultation, design, and delivery of Google Analytics implementations and our clients' ongoing innovation and success. The role of the Senior Digital Analytics Manager is to understand their client’s business needs, tracking requirements, and integration opportunities throughout the implementation process from kickoff to post-launch.

• Maintain an expert-level understanding of the current and future solutions across GMP including Google Analytics, Google Tag Manager (client-side), Data Studio (Looker)
• Independently carry out digital analytics projects and support customers throughout the entire process (consulting, implementation, QA, support, workshops / training, analysis, etc.).
• Lead / manage the design and implementation of complex tracking setups and custom feature integrations.
• Drive innovation for new features and technologies.
• Collaborate with the Google Marketing Platform and Google Product teams, including product feedback, innovation, and invites to early beta features.
• Collaborate with cross-functional teams, including marketing, product, and IT, to ensure seamless integrations and optimize digital performance.
• Develop and execute strategies for effective 1st party data collection and implementation directly from on-site interactions
• Ensure compliance with privacy regulations while implementing 1st party data as well as general tracking methods
• Conducting website assessments for measurement, server-side needs, and compliance optimization for ethical and legal tracking practices
• Managing technical projects with little oversight
• Identifying client opportunities to be included in Alphas and Betas

Technical Requirements

• 7+ years of experience in digital analytics
• Diverse and demonstrable experience in the field of Digital Analytics
• Excellent knowledge of the use and implementation of digital analytics tools (e.g. Google Analytics, Google Tag Manager, and Looker Studio (formerly Data Studio, etc.), and GMP media platforms
• Understanding of data privacy regulations and best practices for securing 1st party data.
• Holistically understanding of 1st and 3rd party cookie- how it affects technologies .. etc.
• GA4 API knowledge and capability understanding
• Understanding the flow of data from the web to the server side and being able to communicate about the implementation.
• Intermediate JavaScript for GTM

Soft Skills Requirements / Other

• Strong communication skills both internally and externally to collaborate with development teams on technical implementations.
• High aptitude for learning new things and finding solutions to technical challenges
• Organizational wizardry and solid project management skills
• Inquisitive and passionate about analytics and measurement
• Actively seeks out insights on industry trends and technical aspects
• Approachable and objective with a positive attitude
• Balances self-sufficiency with the ability to ask questions when needed
• Client-facing experience and clear and concise presentation skills
• Willingness to travel as required
• Strong mentorship capabilities

Nice to Haves

• Degree in a quantitative field including Economics, Finance, Analytics, or Engineering is preferred.
• GAIQ certificate preferred.
• Non Google tag manager experience (Adobe / Tealium).
• Python, Sandbox JS APIs, or other coding language experience (including AppScript)
• Selling products and services.
• Exposure in creating custom templates in ssGTM and client-side GTM.
• Knowledge of any adjacent technologies / platform including other analytics platforms, SDK, CDP, DMP, BQ and CMP