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Senior Digital Analyst

Touché!

Ontario

On-site

CAD 60,000 - 80,000

Full time

Today
Be an early applicant

Job summary

A leading media agency in Ontario is seeking a Digital Senior Analyst to develop and execute digital media strategies. Ideal candidates will have at least 2 years of experience, a related bachelor's degree, and strong analytical and teamwork skills. This role offers a dynamic work environment with a competitive salary and various perks including full health benefits, team-building events, and a commitment to diversity and inclusion.

Benefits

Full health benefits
Gift Days
Team-building events
Free breakfast and snacks

Qualifications

  • At least 2 years of experience in a similar role.
  • Knowledge of Display, Programmatic, Social Media, SEM.
  • Proficiency in digital media tools and platforms.

Responsibilities

  • Develop digital media strategies and execute media plans to meet KPIs.
  • Identify and brief media partners.
  • Oversee campaign uploads and verify parameters on platforms.

Skills

Media strategy development
Teamwork
Analytical skills
Stress management
Communication skills

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics
Prisma
Datorama
MS Office (Excel, PowerPoint)

Job description

WHO WE ARE…

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts, numerous provincial, national, and global awards, as well as multiple national Agency of The Year awards.

Touché! has chosen to be a "big start-up" rather than a "big company". Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.

Touché! combines the strength of a network with the agility of a start-up.

WHO WE ARE LOOKING FOR…

As a Digital Senior Analyst, you will develop our customers' digital strategies while working closely with the Media Strategy team. We seek a digital media enthusiast who enjoys teamwork and maintains good client relationships.

What you will do in this role :

  1. Develop digital media strategies and execute media plans to meet KPIs
  2. Identify and brief media partners
  3. Supervise negotiations and costs, finalize in media calendars and Prisma
  4. Oversee campaign uploads and verify parameters on platforms (budgets, dates, targets)
  5. Track campaign delivery and perform advanced optimization
  6. Update campaign performance with the strategy team
  7. Integrate innovations and digital opportunities with SBU’s teams
  8. Ensure accurate reporting and data on Datorama / DOMO
  9. Prepare mid/post campaign reports with actionable insights
  10. Support finance reconciliation with the Media Coordinator
  11. Coordinate website tracking code implementation

You are the desired candidate if you have :

  • At least 2 years of experience in a similar role
  • Bachelor's degree in marketing or related field
  • Knowledge of Display, Programmatic, Social Media, SEM, and shopping models
  • Good stress management and ability to meet deadlines
  • Analytical skills with attention to detail
  • Passion for media and new technologies
  • Teamwork abilities
  • Knowledge of Prisma, Datorama / DOMO, Social Media Platforms, Google Analytics, third-party ad servers
  • Proficiency in MS Office, especially Excel and PowerPoint
  • Google Certification and Facebook Blueprint are advantages
  • Excellent English communication skills (oral and written)

WHY TOUCHÉ!?

Touché! offers a friendly, dynamic work environment with various perks, including:

  • Full health benefits
  • Gift Days (extra time off for long weekends)
  • Team-building events and staff recognition
  • Social Committee and Wellness events
  • Free breakfast, snacks, specialty coffees, and more

OUR PROMISE

  • We aim to provide an enriching experience that matches your talent
  • We support your professional development through diverse learning opportunities
  • Our environment encourages sharing ideas, fun, and success
  • Competitive salary and benefits to make your decision to join us easy

Diversity & Inclusion :

Omnicom Media Group Canada is committed to fostering a workplace that respects diversity and inclusion, reflected in our policies and practices.

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